PMI Compelling Story 3


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Effective leadership involves persuading people to make changes. Because people are hard-wired to process complex information in the form of stories rather than lists of facts, effective leaders persuade through the telling of Compelling Stories. The most effective compelling stories follow a pattern which Don Ortner describes in this presentation.

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  • Michael Jordon and Larry Bird
  • How does your company innovate? What competitive advantages does your company have?
  • Note: compelling stories are almost always about group achievements.
  • John Roebling, Washington Roebling, and Emily Warren RoeblingOpened on May 24, 1883
  • PMI Compelling Story 3

    1. 1. Once upon a time . . .<br />a Story of <br />Great Leadership<br />
    2. 2. Our Brains-Hardwired for Stories<br />FACTS without stories are not relevant<br />
    3. 3. To understand people, you must understandtheir stories<br />
    4. 4. To Persuade PeopleYou mustGive them a new storyBased on their old story<br />
    5. 5. The Leader’s <br />Greatest Asset <br />&<br />Greatest Challenge<br />is<br />
    6. 6.
    7. 7. ≠<br />
    8. 8. Brains: Model Based Thinking<br />Computers: Fact Based Processing<br />
    9. 9. Model<br />A <br />STORY <br />to Describe <br />Our Environment<br />
    10. 10. Mental Map: A Specific Type of Model<br />Stored Here<br />In Dorsal Stream<br />
    11. 11. Where’s Safety?<br />
    12. 12. Where am I relative to . . .<br />The ball<br />My teammates<br />My opponents<br />The net<br />The boundaries<br />
    13. 13. Dorsal Stream Plays a Role in Conceptual Space<br />
    14. 14. Limbic System: Controls Emotions<br />
    15. 15. Fear<br />Q-Leadership<br />Page 15<br />
    16. 16. Strong Emotion<br />Causes us to resort to our mental maps<br />Our Models of the world<br />EVEN WHEN THEY ARE WRONG!<br />
    17. 17. Stories are Mental Models<br />
    18. 18. Stories = Foundation of Culture<br />
    19. 19. Some Key Facts<br />Our brains work on the basis of MODELS not raw fact<br />Our brains are hardwired to create Mental Maps of our world<br />When emotionally stressed, the limbic system takes over – causing us to work off our mental maps and often by-passing cognition<br />We are hardwired to process the world in the context of stories<br />
    20. 20. SO WHAT?<br />
    21. 21. Peter Drucker<br />Business has only one fundamental goal: <br />Create Customers<br />To do this, business has only two key activities:<br />Marketing<br />&<br />Innovation<br />
    22. 22. Innovation<br />Implementation of all significant innovation requires a project<br />Companies which believe innovation creates a competitive advantage must develop project management capabilities<br />To really solve a medical problem, and get to the people who need it, you cannot do it all alone. To produce a product of real value, it takes the combined, committed and organized efforts of people with a range of skills and talents..<br />The Medical Device R&D Handbook by Theodore R. Kucklick<br />
    23. 23. Leadership is About Inspiring Change<br />
    24. 24. Warren Bennis<br />Great Leaders Manage Meaning by creating a compelling vision (story)<br />
    25. 25. Howard Gardner<br />
    26. 26. Project Management is about implementingChange<br />
    27. 27. Project Management Definition<br />The Craft <br />of<br />Converting Ideas<br />To<br />REALITY<br />
    28. 28. Change Requires Persuasion<br />New ideas and innovations always encounter resistance<br />Implementing new ideas requires supporters<br />Leonard Bernstein<br />How Much Music Does a Conductor Make?<br />
    29. 29. Project Manager Novice vs Expert<br />Expert<br />Novice<br />
    30. 30. Persuasion Requires a New Story<br />Not just a story – a COMPELLING Story<br />“We” oriented<br />Positive and respectful<br />Relatively simple<br />Recognizes the past and common heritage<br />Defines a reason to change<br />Frames a new belief based on common understanding<br />Creates a picture of the future <br />
    31. 31. Components of Compelling Story<br />Situation: Where are we now and how did we get here?<br />Gap: What is needed that we do not have?<br />Solution: How will we fill the gap? <br />Definition of success: What does the world look like when we are done?<br />
    32. 32. Great LeaderGreat Story Teller<br />Donald Phillips in Lincoln on Leadership<br />Lincoln’s Story Telling (and story creation) foundation to his success as a leader<br />Created New Stories which became part of the fabric of American Life<br />
    33. 33. Gettysburg Address – Where we are & how we got here:<br />Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.<br />Now we are engaged in a great civil war; testing whether that nation, or any nation so conceived and dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who gave their lives that that nation might live. It is altogether fitting and proper that we should do this.<br />
    34. 34. Gettysburg Address – The problem<br />But, in a larger sense, we can not dedicate – we can not consecrate – we can not hallow– this ground. The brave men, living and dead, who struggled here have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us, the living, rather to be dedicated here to the unfinished workwhich they who fought here have thus far so nobly advanced. <br />
    35. 35. Gettysburg Address- The solution<br />It is rather for us to be here dedicated to the great task remaining before us – that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion– that we here highly resolve that these dead shall not have died in vain– <br />
    36. 36. Gettysburg Address – The Future State<br />That this nation, under God, shall have a new birth of freedom – and that government of the people, by the people, for the people, shall not perish from the earth.<br />
    37. 37. Lincoln Created a New Mental Map<br />We’re in this together<br />It’s a great cause<br />BUT – It’s not done yet<br />We’ll renew the freedom given us by our fore-fathers<br />Government of the people, by the people, for the people<br />
    38. 38. Making the Stories Work<br />
    39. 39. Speculative Questions  Innovation<br />We have never _______ but <br />What if . . .<br />We could fly? – Wright Brothers<br />Why not . . .<br />Mix milk with chocolate? – Milton Hershey<br />Wouldn’t it be great if . . .<br />We could deliver packages around the world overnight? – Fred Smith, FedEx founder<br />
    40. 40. It’s 1870. New York (Manhattan Island) is a major metropolis. Getting across the East River to Brooklyn and Long Island requires a ferry.<br />Wouldn’t it be great if . . .<br />We could build a bridge the Island?<br />
    41. 41. Once Upon A Time . . .<br />Start with where we are <br />and <br />how we got here . . .<br />
    42. 42. Childs Play and a Toy Story<br />Full length animations have captured the hearts of millions. Disney has always been the standard in this area.<br />The digital revolution has only begun to impact animation, but it can open up vast level of additional precision and complexity which can enrich to the story while reducing production costs.<br />Disney & Pixar Collaboration to produce Toy Story<br />
    43. 43. Once upon a timeThere was a need for change . . .<br />Describe what is Missing <br />and what <br />WE <br />are going to do about it.<br />
    44. 44. Manhattan Project<br />2 Leaders<br />Team: 130,000<br />14 Locations<br />$2 billion ($22 billion today)<br />3 years<br />Utmost Secrecy<br />Story<br />Scientists can (must) play a vital effort to win the war. This weapon will win the war.<br />J. Robert Oppenheimer and General Leslie Groves at Trinity test sight in July 1945<br />3 years following taking over Manhattan Project<br />
    45. 45. Situation<br /> We have grown together such that San Francisco is now a major and successful city to be proud of.<br />Gap<br /> This success has created a problem – our waterways are choked with ferries as people try to get into our city each day. This causes safety issues and takes considerable time.<br />Solution<br /> Build the world’s largest suspension bridge to connect our city to the surrounding area. Make it something to be proud of like our great city.<br />Future<br /> We will proudly speak of our iconic structure which improves efficiency and safety<br />The Golden Gate Bridge Story<br />
    46. 46. Simple = Powerful<br />
    47. 47. General Dwight D. Eisenhower, June 5, 1944<br />“Full victory-nothing else.”<br />
    48. 48. What is the New World Like?<br />t<br />
    49. 49. Where Are We?<br />Our brains work best with stories<br />A Project Manager Gains Project Support through a compelling story<br />Compelling Stories have 4 Components<br />Situation: Where are we now and how did we get here?<br />Gap: What is needed that we do not have?<br />Solution: How will we fill the gap? <br />Definition of success: What does the world look like when we are done?<br />
    50. 50. Once upon a time . . .<br />We Created Our Future<br />