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The Presentation Development Meeting

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This is part one of a seven-part training series designed to turn intermediate-level PPT users into "Presentation Specialists".

Much of this material is a SUMMARY (not original) of existing knowledge that has been so generously offered by PowerPoint thought and design leaders.

Enjoy.

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The Presentation Development Meeting

  1. 1. Smashing Paradigms: Presentation Specialist Course THE
  2. 2. Our Firm Templates Are Rigid and Dated Ineffective!
  3. 3. ARGH!!!
  4. 4. Why do we give PRESENTATIONS? Inform. Persuade. Promote. Motivate. Drive Action. Clarify.
  5. 5. <ul><li>The Unicorn </li></ul><ul><li>The work “unicorn” comes from Latin unus 'one' and cornu ‘horn’ </li></ul><ul><li>A mythological creature </li></ul><ul><li>Traditionally has a billy-goat beard, a lion's tail, and cloven hooves </li></ul><ul><li>NOT a horse </li></ul><ul><li>A professor of Myth and Folklore at the University of Phoenix recently quipped– </li></ul><ul><ul><li>&quot;The unicorn is the only fabulous beast that does not seem to have been conceived out of human fears. In even the earliest references he is fierce yet good, selfless yet solitary, but always mysteriously beautiful. He could be captured only by unfair means, and his single horn was said to neutralize poison.&quot;[1] </li></ul></ul>[1] Dr. James McKnucklehead, in “ The Ethical Treatment of Imaginary Creatures .”
  6. 6. The Unicorn
  7. 7. So Where Do You Begin?
  8. 9. The Presentation Development Meeting The “ Presentation Specialist ” Course Overview CLASS ONE: The Basics of Visual Design CLASS TWO: Images 101 CLASS THREE: Content Design Methods CLASS FOUR: Content Design Methods, Part 2 CLASS FIVE: Data Visualization Techniques CLASS SIX: Creating Demonstratives & Evidence Slides for Court CLASS SEVEN:
  9. 10. The “ Presentation Specialist ” Mind Map
  10. 11. Why Bullets Don’t Work
  11. 13. VERBAL VISUAL Dr. Richard Mayer Professor of Psychology University of California
  12. 16. VERBAL VISUAL VERBAL + VISUAL
  13. 17. VERBAL + VISUAL COLLABORATION
  14. 18. MINIMIZE the text MAXIMIZE the image
  15. 19. Why Bullets Don’t Work
  16. 20. WHY IMAGES DO WORK
  17. 22. The results indicate that picture superiority occurs in both immediate and delayed recall..
  18. 23. “ Concepts are much more likely to be remembered if they are presented as pictures rather than as words.” The Picture Superiority Effect
  19. 24. “ Present Concepts as Pictures, NOT WORDS!
  20. 25. New technology startups threaten larger, established companies
  21. 26. The New Waiver Will LIMIT Free Speech
  22. 27. What’s Inside a Trial Notebook? US vs THEM, Inc. FOSTER PEPPER PLLC How to Create a Trial Notebook WITNESS & EXHIBIT LISTS MOTIONS IN LIMINE JURY MATERIALS SPECIFIC COURT REQUIREMENTS PRE-TRIAL ORDER TRIAL BRIEFS PERTINENT “SPEAKING” PLEADINGS DISCOVERY PLEADINGS ER 904 SUBMISSIONS
  23. 28. Take These Steps in the Countdown to the Trial FOSTER PEPPER PLLC How to Create a Trial Notebook
  24. 29. Jaws (1975) by Peter Benchley and Carl Gottlieb. A bonfire is blazing. Gathered around it are about a dozen young men and women who are merrily trading fight songs from their respective universities. Two young people break away from the circle, Chrissie almost pulling a drunk and disorderly Tom Cassidy behind her. CLOSEUP – CASSIDY makes a clumsy try at kissing Christina but she laughs and ducks away. ANOTHER PART OF THE BEACH The fire, now one hundred yards in the big., silhouettes Chrissie running up a steep dune. Once there, she pauses to look at the ocean that we can only hear. Cassidy plods up the dune behind her, grossly out of shape. Chrissie runs down a few steps, leaving Tom Cassidy reeling on the summit. Chrissie's dress, bra and panties fly toward Tom, who can't make a fist to catch them. The dress drapes over one half of his head. Soggily aroused, Cassidy struggles to get his shoe off. But Chrissie is already in full flight toward the shore. In she goes, a delicate splash, surfacing in a cold ocean that is unusually placid. Chrissie pulls with her arms, drawing herself into deeper water. That's when we see it. A gentle bulge in the water, a ripple that passes her a dozen feet away….
  25. 31. I CAN PLZ HAZ DIS ONE?
  26. 32. What does this all mean for SLIDE DESIGN?
  27. 33. VERBAL VISUAL VERBAL + VISUAL
  28. 34. MINIMIZE the text MAXIMIZE the image
  29. 36. Assert or Summarize Show Evidence or Illustrate Verbal Explanation
  30. 37. REVIEW of KEY CONCEPTS … #1 #2 #3
  31. 38. The Presentation Development Meeting CLASS ONE:
  32. 39. PRESENTATION PLANNING TOOL
  33. 40. Presentation Development Form
  34. 41. Presentation Development Form “ Mark helped us rethink our approach to Powerpoint… Once we grasped the concept, he helped us with photos and graphics to bring home our theme .  Our audience…was really engaged by our presentation and the Powerpoint led to active and full participation .” Katheryn Bradley
  35. 42. Key Point Key Point Key Point Key Point Key Point
  36. 43. MAIN MESSAGE: The Grey Elephant is the Strongest, Largest, and Most Amazing Animal in Africa Key Point #1 Key Point #2 Key Point #5 Key Point #4 Key Point #3
  37. 44. PRESENTATION PLANNING TOOL
  38. 45. How do the Presentation Development tools help? <ul><li>Identifies presentation GOALS </li></ul><ul><li>Makes the AUDIENCE the focus </li></ul><ul><li>Creates a clear, concise key MESSAGE </li></ul><ul><li>Supports each message with key POINTS </li></ul><ul><li>Gathers evidence, images, research, etc. </li></ul>
  39. 46. Presentation Content GRID
  40. 47. PRESENTATION PLANNING TOOL
  41. 48. Assertion – Evidence Format
  42. 49. Assert or Summarize Show Evidence or Illustrate
  43. 50. COULD LOOK LIKE THIS ! SUMMARIZE
  44. 51. REMEMBER THIS ? Assert or Summarize Assert or Summarize Assert or Summarize Show Evidence Show Evidence Show Evidence
  45. 52. http://www.speakingaboutpresenting.com/
  46. 53. SET THE SCENE KEY MESSAGE Presentation Planner POSE QUESTION #1: Assertion Evidence / Explanation / Story / Fact POSE QUESTION #2 Assertion Evidence / Explanation / Story / Fact POSE QUESTION #3 Assertion Evidence / Explanation / Story / Fact CLOSE TOPIC #1: SUMMARY & RESTATE KEY MESSAGE CLOSE TOPIC #2: CLOSE TOPIC #3: These are questions the audience would likely want answered. These are questions follow a progression from resistance to action.
  47. 54. Today, I’m going to tell you how you can make an IMMEDIATE different in the world. Lend $25 to a poor person so that they can start a business. Presentation Planner POSE QUESTION #1: Why would I want to do that? Assertion There’s website called Kiva.org that offers microloans to poor people so they can start their own businesses and can lift themselves out of poverty. Evidence / Explanation / Story Yenku had both hand cut off during the Sierra Leone civil war. He survived by begging. But with a Kiva loan he was able to become a street vendor and gradually built up his business. Today, he has a thriving grocery stall and can feed his family and send his children to school. POSE QUESTION #2 That’s interesting. How do I know my money goes directly to the person who needs it? Assertion Kiva.org has a very transparent system and you can receive email journal updates and track repayments. Evidence / Explanation / Story People just like you have lent more than $50 million through Kiva.org. 43,000 loans have been made in 42 different countries. POSE QUESTION #3 I’d like to help. What do I do now? Assertion Go to the Kiva.org website and make a donation to an specific entrepreneur. Evidence / Explanation / Story “If you look at Kiva.org, people with a very modest amount of money can make a huge positive impact all around the world.” Bill Clinton CLOSE TOPIC #1: With Kiva.org, you are a LENDER, not a DONOR. SUMMARY & RESTATE KEY MESSAGE CLOSE TOPIC #2: Kiva.org is an experienced and recognized partner in connecting people through lending for the sake of alleviating poverty. CLOSE TOPIC #3: You can begin TODAY.
  48. 55. I want a unicorn. You know that unicorns don’t exist, right? < whimper > Fact Question Response
  49. 56. PRESENTATION PLANNING TOOL
  50. 57. “ Extreme Presentation Method”
  51. 59. PRESENTATION PLANNING TOOL
  52. 60. FROM TO THINK DO From-To Matrix What are they thinking / feeling now? What are doing (or not doing) now? What should they think / feel after your presentation? What should they be doing (or cease doing) after your presentation?
  53. 61. PRESENTATION PLANNING TOOL
  54. 62. The “Presentation Specialist” Mind Map
  55. 63. MindJet Bubbl.us MindMeister Examples of Mind Mapping Applications
  56. 64. How do the Presentation Development tools help? <ul><li>Identify the presentation GOAL </li></ul><ul><li>Make the AUDIENCE the focus </li></ul><ul><li>Create a clear, concise key MESSAGE </li></ul><ul><li>Support each message with key POINTS </li></ul><ul><li>Gather evidence, images, research, etc. </li></ul>
  57. 65. Use PART or ONE or MORE of These Tools Presentation Development Form Content Grid Assertion- Evidence Format Extreme Presentation Method From-To Matrix Mind Mapping
  58. 66. THANKS!

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