This is a brief presentation outlining the key points in Taptu's report 'The State of the Mobile Touch Web' which can be downloaded here http://taptu.com/metrics
For more info check out our blog or get in touch over twitter @taptu.
6. • 2007: the iPhone launched
• 2008: the App Store opened
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• 2010: there are around 326,000 touch-
friendly websites
7. • 2007: the iPhone launched
• 2008: the App Store opened
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• 2010: there are around 326,000 touch-
friendly websites
• 2012: it is estimated that the number of
mobile touchscreen devices will rise to
680,000,000
9. platform optimized content
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References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
10. • new mass media platforms often inherit
content from their predecessor
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References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
11. • new mass media platforms often inherit
content from their predecessor
• platform-optimized content quickly
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develops in waves
12. mobile touch screen devices are the
next mass media platform
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References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
13. mass media platform evolution
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References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore