Apps Ecosystem Overview by Drew Ianni, Chairman, AppNation Conference

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On Thursday, April 14, 2011 AppNation Conference Chairman Drew Ianni presented this view from the top of the Apps EcoSystem to kick-off the Anthem Worldwide eight week immersion into the world of Apps.

To learn more about this movement, catch AppNation in San Francisco on April 27-28, 2011. More at http://www.appnationconference.com/2011/

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Apps Ecosystem Overview by Drew Ianni, Chairman, AppNation Conference

  1. 1. Apps Ecosystem OverviewDrew Ianni, Chairman, AppNation Summit
  2. 2. THE  APP  ECONOMY
  3. 3. KEY  SUB-­‐MARKET  GROWTH
  4. 4. APPNATION  Headlines
  5. 5. Spectrum, Please…It’s AT&T Calling
  6. 6. The Web is Dead...
  7. 7. Long Live The Internet!Web 2.0 is Dead…Welcome to Net 3.0
  8. 8. Social Apps are Increasingly Mobile
  9. 9. Content, Commerce, and Communications: THE Mobile Touch Point
  10. 10. Building A Vibrant Independent Marketplace For The Connected Device Economy
  11. 11. It’s  Déjà  Vu:    2011  or  1997?•  Discoverability: •  1997:  “OMG,  There’s  1  Million  Websites!” •  2001:  “OMG,  There’s  500,000  Apps!”•  MoneDzaDon: •  1997:  The  Internet  (Content)  Should  Be  Free! •  2011:  The  Internet  (Content)  Should  Be  Free  (someDmes)! •  Ad-­‐supported,  Pay  walls,  freemium,  subscripDons•  Business  Model  InnovaDons •  1997:  Affiliates,  Networks,  Exchanges,  IncenDve-­‐Based •  2011:  Affiliates,  Networks,  Exchanges,  Games  Mechanics,  Cross  &  In-­‐App,   Virtual  Currencies,  etc…•  Froth! •  1997:  Insanity:  IPO  Mania,  “Burger”  Roll-­‐Ups,  Blatant  Stupidity •  2011:  Insanity:  Second  Market  ValuaDons,  IPO  (mild)  Fever,  IrraDonal   Exuberance                  
  12. 12. MARKETING  &  MEDIA  IMPACT•  The  Uber  Consumer  Touch  Point •  ProliferaDon  of  Devices •  Delivery  Pla_orm  For  All  Content  (TV,  Radio,  Print)  +  It’s   Personalized,  Localized  and  “Mobile” •  Tablet:  The  Holy  Grail:  Lean  Back  AND  Lean  Forward•  NaDve  Apps  vs  Mobile  Web?? •  Joe  Consumer:    Who  Cares? •  Producers:  It  Does  Maeer.    But  Where  To  Place  Bets? •  Ask  Me  When  We  Are  In  a  HTML6  /  5G  World•  Dreaming  of  the  Easy-­‐Breezy  Days  of  “ Three  Screens” •  The  360-­‐Degree  World  Has  (Finally)  Arrived                  

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