Smartphone and tablet rates are rocketing – almost half of the UK population owns one of these devices. By 2016, three out of four adults will own a smartphone and mobile search will overtake PC searches.
Businesses are now responding by creating mobile-friendly sites and adapting the way they work to capitalise on the shift from desktop to handheld devices. Marketing strategies must change to integrate mobile habits, search and advertising.
Our presentation looks at how you can adapt your site and marketing strategy to be mobile-ready. We discuss:
- Responsive design v mobile-specific design
- Pros and cons of developing an app
- Mobile search and advertising
- Integrating mobile with existing activities and plans