1. MOBILITY ASSISTANCE
OF DISABLED
BY
CHETAN SHAH -- 1113025
DEVANG PATEL -- 1113028
DUSHYANT VASOYA -- 1113033
JAGIR CHARLA -- 1113042

2. INTRODUCING
Smart-O-Wheel

3. DESCRIPTION
What Does it Do ?
How Does it Work ?
Which Platforms it Support ?

6. AIM
Our goal is to provide a solution for all the
people out there who cannot walk around and
explore the beauty of world regardless of
geographic and economic standings.

7. OBJECTIVES
 MARKETING OBJECTIVES
•
•
•
To create product awareness among customers
To achieve sales of 2 lakh units in 1st year of operation
To create multiple distribution channel
 FINANCIAL OBJECTIVES
•
To create breakeven in the initial year of its inception

8. 4 P’S OF MARKETING

9. 1.PRODUCT
1. Quality
Active and Lightweight – Fiberglass
Power Efficient
Eco-Friendly

10. 1.PRODUCT
2. Features
Automatic SMS Facility
One Man Operation
Solar Power
Battery Backup
Easy Operation
Comfortable

11. 1.PRODUCT
3. Brand Name
A Brand name should be one which reflects the
product itself. Smart-O-Wheel is the perfect choice
for it.
4. Services
Smart-O-Wheel will have various Service Centers all
over the globe with a 2 Year Warranty.

12. 2.PRICE
1. List Price
Rs.8000
2. Discounts
Up to 20% on Bulk order
3. Payment Period
Approx. 1 year

13. 2.PRICE
4. EMI
1.5 year EMI

14. 3.PLACE
1. Channels
• Retail Stores – Targeting 15000 retailers by offering margin
of Rs.300.
• Internet – Flipkart, eBay, SnapDeal, Junglee.
• Phone – Ads on Free Apps.
• NGO- Targeting 2000 NGO in ASIA.
2. Locations
• Initial Setup in ASIA
• Later all over the Globe

15. 3.PLACE
3. Transport
• Via Airplane.
• Via Shipping.

16. 4.PROMOTION
1. Direct Marketing
Employment of aggressive sales force to increase
brand awareness and direct sales
2. Advertisements
i. Newspaper.
ii. Magazine.

17. 4.PROMOTION
iii.
iv.
v.
vi.
vii.
viii.
ix.
Social networking sites.
Radio.
Television
Internet.
Broachers.
Billboards.
Promotional Events.

18. 4.PROMOTION
3. Public Relations
Building Relations with public at Malls with Games
and Offers under the Brand Name

19. SMART-O-WHEEL
WEAKNESS
STRENGTH
 SOS Feature.
 Solar Power.
 One Man Operation.
 Easy Installation.
 Economical.
 GPS location.
 Compatible to your Existing
Smart Phone.
 Mobile Hardware Failure.




No Network.
No Access to Stairs.
OS Bugs.
Mobile Radiations

20. TARGET CUSTOMERS
 Physically Disabled.
Old People.
Hospitalized Heart Patients.

21. EXISTING MARKET
PRODUCT
Normal Wheelchair
Joystick Wheelchair

22. INDIAN STATISTICS
RURAL
URBAN
Total Number Of
Disabled
18,631,921
8,178,636
In Seeing
3,502,590
1,529,873
In Hearing
3,391,821
1,679,186
In Speech
1,303,783
694,752
In Movement
4,035,519
1,401,085
Percentage of Disabled in movement in Rural Area is 21.66%
Percentage of Disabled in movement in Urban Area is 21.83%

23. THANK YOU !