The Mobile Marketing Future - Why Your Brand Needs To Be Mobile Now

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First presented at 2012 EntreFest, in Ames, Iowa

Published in: Technology, Business

The Mobile Marketing Future - Why Your Brand Needs To Be Mobile Now

  1. 1. The Mobile Marketing Future Why your brand needs to be mobile now. Josh Fleming @admavericks @joshfleming
  2. 2. What to Expect Today • Mobile Explosion • Global Implications • Mobile Usage • Types of Mobile Advertising • Mobile Context is Everything • Why You Probably Don’t Need an App • What Your Mobile Site Needs • The Basics – Getting Started Today
  3. 3. Since 2008 Mobile Data Traffic has Ballooned 3000%...
  4. 4. …And is Expected to Grow 40 Fold by 2020 Mobile Now Mobile in 2020
  5. 5. The Key Word is “Primary”
  6. 6. The Third World is no longer that far away
  7. 7. 90% of the world has access to mobile networks So basically everyone but Canada
  8. 8. 2/3 of Americans get news on a mobile device
  9. 9. Mobile web is now more popular than reading: + +
  10. 10. In just two years mobile ready sites have grown from 150,000 to 3 Million
  11. 11. Mobile Tools Offer Choices Apps/Utilities & Mobile Mobile Extensions Location Based Advertising Websites Services Mobile Social QR/2D Media Barcodes Video & AudioSMS Alerts & Campaigns
  12. 12. “Want to see something really scary?”
  13. 13. Augmented Reality is No longer a myth
  14. 14. Why now?There are now more mobile devices than televisions and computers combined.All of these devices combined represent the opportunity to redefine marketing.
  15. 15. The OpportunityDeliver permission based, targeted and easy to use, brandedpromotion offers to millions of consumers via their mobile devices.
  16. 16. Apps, Acronyms, Gizmos & Gadgets
  17. 17. Types of Mobile Advertising
  18. 18. Mobile is social> 30% of Facebook worldwide visits are via mobile> 40% of Twitter visits are mobile Source Twitter, Facebook Data MWC 2010
  19. 19. Context Is Everything
  20. 20. Mobile = Utility
  21. 21. Mobile is a lifeline to Livelihood
  22. 22. Mobile is a lifeline to Livelihood
  23. 23. Mobile is a lifeline to Livelihood What Might You Be Able to Use Your Phone For Now?
  24. 24. Mobile is a lifeline to Livelihood
  25. 25. Why you probably don’t need an app •Average cost to build an app for one platform: •$3,000 - $8000 (X 4) Average cost to build an app for more complex or recognized brands: •50,000 - $150,000 (X 4) •Update one? Update All! •Development costs for iPad: •$12,000 - $150,000*http://appmuse.com/appmusing/how-much-does-it-cost-to-develop-a-mobile-app/
  26. 26. Why a mobile website makes more sense for your Company •Works on all four platforms •Average cost to build a mobile site: •$2,000-$5,000 •Update one version •Your current Website should work on iPad – no additional cost
  27. 27. Top Five Things All Company Mobile Sites Should Offer 5. Location •Where are you located? •How can I stop by? •A map would be nice •More than one location? •List them all •Know where they are and give them the closest location
  28. 28. Top Five Things All Company Mobile Sites Should Offer 4. Phone Number •I have a question I need answered right now. •How can I contact you? •Phone number - front and center. •If I have to dig for it, I might be trying to recall other businesses that offer the same things you do.
  29. 29. Top Five Things All Company Mobile Sites Should Offer 3. Social Platforms •Feed me! (Seymour) •Links/Feed to twitter •Blog feed •Facebook page link •I probably dont have time to fully engage now, but Id be interested in doing it later. •Let me in by letting me follow, like and read when I want to.
  30. 30. Top Five Things All Company Mobile Sites Should Offer 2. Dealer, Distributor, Tech Support •Don’t Ignore this Audience! •I sell your product •I distribute your product •I need help fixing your product for a customer •Trouble shooting questions •FAQs? •Video / How To’s
  31. 31. Top Five Things All Company Mobile Sites Should Offer 1. Brief Overview •What do you sell? •Who do you sell it to? •Who sells it for you? •Why do you do it better than anyone else? •How can I learn more? •Contact Button = Success. •Get in, get out.
  32. 32. Great, Now What?

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