SlideShare a Scribd company logo
The NPR API: powering "radio" in a
multiplatform world




Michael Yoch
Director, Product Development, NPR
myoch@npr.org
@mjyoch
Who is NPR?



    •  NPR = National Public Radio
    •  2nd largest radio group in America
    •  Combination of public and private funding
    •  268 independent NPR member organizations
    •  764 stations 
    •  NPR programming available on 146 other stations 
    •  Total:  910 stations, 92% US population 
#
Broadcast audience: ~ 35 million weekly listeners
#
                                                      #
NPR is both a producer and distributor


NPR makes:
•  Radio programming
•  Digital-only content: articles, blogs, audio, video,
  slideshows
•  Live events


NPR distributes:
•  Radio programming from NPR stations and
  independent producers
•  Digital-only content from NPR stations
•  Live events from stations
Big changes are coming



1. Ubiquitous broadband

2. Proliferation of internet connected devices
(capable of audio)



Major disruption / shift radio usage patterns
Europe = top mobile broadband penetration
Internet radio is everywhere
Pandora: ~60% of internet streaming




                   Source: Triton Digital, 4/28/2011 | http://bit.ly/jc6JA0
Usage patterns




                 Source: Target Spot, 2011 | http://bit.ly/kJMSA1
Mobile audience connects with the brand


Percentage of the digital audience that also listens to
NPR on the radio:


   •  Android app              83%
   •  iPhone app               81%
   •  Mobile Web               79%
   •  iPad app                 65%
   •  NPR.org                  22%
The Internet of Things




By 2020:

•  22 billion internet connected devices
  •  6 billion mobile phones
  •  2.5 billion televisions
  •  1.1 billion cars



                   Source: Read Write Web, August, 2010 | http://rww.to/d51hno
What is an API?



API = application programming interface


Simple definition:

An easy system / interface for retrieving data
from an organized container.
API allows nimble development




         flexible content +
        technology(API) +
          product strategy
                  =
           broad footprint
API guiding principles

COPE (create once publish everywhere)
•  COPE drives all other architectural decisions

Build content management tools, not web
publishing tools:
•  Separate data/content from display/presentation
•  Make sure all content is modular and portable
   (flexible)

Pick a smart building block:
•  Story is the Atom for NPR
•  Stories contain assets (text, audio, video, images)
•  Stories belong to lists
•  Break things down to the smallest possible parts
Content flow through the system




CMS              API            Presentation
                                  Layers
What goes into the API?


Content (flexible):
•  audio
    o  streams
    o  on demand
•  text
•  photo galleries
•  video
•  rights / permissions
•  metadata (about stations, streams, audio, etc.)

!from NPR, stations, other public media sources
From Washington DC! this is
          NPR
Oops!
Flexible content: audio
Flexible content: images
Flexible content: images
From many sources to many destinations
Who benefits from the API?

NPR
•  It powers everything we publish
•  Easier development
•  NPR audience benefits

Stations
•  NPR content on station sites
•  Stations better serve their audiences

Partners
•  Creates new opportunities (easy / low cost
   implementation)
•  Easier to build on existing relationships

Public
•  Engages the community
The API makes possible!.


•    NPR.org
•    2 iPhone apps
•    1 iPad app
•    1 Android app
•    mobile web site
•    newsletters
•    Chrome web app
•    Sony connected TV widget
•    Google TV (coming)
•    RSS
•    NPR station sites and mobile products
•    A variety of open source / public development projects
Lifecycle of an NPR story
Lifecycle of an NPR story
Lifecycle of an NPR story
Lifecycle: NPR Music iPhone app
NPR Music iPhone app story page
NPR News for iPhone music category
Lifecycle of an NPR story
API is an investment that pays off (PVs)

          Elections spike




     1-year anniversary of API
API growth
Listening (million hours / month)




        3           2.75




               2




                       Source: Omniture and Splunk, April 2011
Digital vs. broadcast audience
iPad app: page views per visit




                       Source: Omniture and Splunk, April 2011
iPhone news app: page views per visit




                      Source: Omniture and Splunk, April 2011
iPhone music app: page views per visit




                      Source: Omniture and Splunk, April 2011
What does “radio” look like in the future?



 "In the multi-device, multi-connection world,
product strategists need more than a good
product with a connection to win customer loyalty
-- they need to create a digital customer
relationship and deliver that in a continuously
connected experience across many devices."


Source: Thomas Husson, Forrester Mobile Analyst, April 2011 | http://bit.ly/l6oEY0
Tablet effect on other device usage
Ask users
Ask users
Ask users
Use cases
Design for patterns, not platforms
Connected cars
Live streaming to mobile
Live streaming to mobile
Infinite personalized radio?
Danke!



Michael Yoch
myoch@npr.org
@mjyoch



NPR: http://www.npr.org
NPR Music: http://www.npr.org/music
NPR Berlin: http://www.nprberlin.de/
NPR API: http://www.npr.org/api

More Related Content

Viewers also liked

Untitled Presentation
Untitled PresentationUntitled Presentation
Untitled Presentation
Rebecca Stephens
 
Consultancy services-overview
Consultancy services-overviewConsultancy services-overview
Consultancy services-overview
Avnish Shrivastava
 
Consultancy services-overview
Consultancy services-overviewConsultancy services-overview
Consultancy services-overview
Avnish Shrivastava
 
Robert Favre (Triton Digital): Monetization through Measurement
Robert Favre (Triton Digital): Monetization through MeasurementRobert Favre (Triton Digital): Monetization through Measurement
Robert Favre (Triton Digital): Monetization through Measurement
Radiocamp 2011
 
Relavent to Job
Relavent to JobRelavent to Job
Relavent to Job
Rebecca Stephens
 
Stmo oh bytes
Stmo oh bytesStmo oh bytes
Stmo oh bytes
Avnish Shrivastava
 
Stmo oh bytes
Stmo oh bytesStmo oh bytes
Stmo oh bytes
Avnish Shrivastava
 
Materials Handling Industry of America Social Media Presentation
Materials Handling Industry of America Social Media PresentationMaterials Handling Industry of America Social Media Presentation
Materials Handling Industry of America Social Media Presentation
Command Partners
 
Meet hue @ /dev/haag
Meet hue @ /dev/haagMeet hue @ /dev/haag
Meet hue @ /dev/haag
Lukas van Driel
 
Equity Crowdfunding 101
Equity Crowdfunding 101Equity Crowdfunding 101
Equity Crowdfunding 101
Command Partners
 
Advanced SEO And Social Media Integration
Advanced SEO And Social Media IntegrationAdvanced SEO And Social Media Integration
Advanced SEO And Social Media Integration
Command Partners
 
Opc presentation
Opc presentationOpc presentation
Opc presentation
Avnish Shrivastava
 
Meet hue @ This Happened Utrecht
Meet hue @ This Happened UtrechtMeet hue @ This Happened Utrecht
Meet hue @ This Happened Utrecht
Lukas van Driel
 
The Newest Challenger To SEO: Social Discovery
The Newest Challenger To SEO: Social DiscoveryThe Newest Challenger To SEO: Social Discovery
The Newest Challenger To SEO: Social Discovery
Command Partners
 
Top Trends In Social Media
Top Trends In Social MediaTop Trends In Social Media
Top Trends In Social Media
Command Partners
 
ALQUIMIA SOCIAL
ALQUIMIA SOCIAL ALQUIMIA SOCIAL
ALQUIMIA SOCIAL
Pao Chu Wu Fang
 
Stefan Sutor: „Radio Solomo“ Wie verändert Geolokalisierung das Radio?
Stefan Sutor: „Radio Solomo“ Wie verändert Geolokalisierung das Radio?Stefan Sutor: „Radio Solomo“ Wie verändert Geolokalisierung das Radio?
Stefan Sutor: „Radio Solomo“ Wie verändert Geolokalisierung das Radio?
Radiocamp 2011
 

Viewers also liked (18)

Untitled Presentation
Untitled PresentationUntitled Presentation
Untitled Presentation
 
Consultancy services-overview
Consultancy services-overviewConsultancy services-overview
Consultancy services-overview
 
Consultancy services-overview
Consultancy services-overviewConsultancy services-overview
Consultancy services-overview
 
Robert Favre (Triton Digital): Monetization through Measurement
Robert Favre (Triton Digital): Monetization through MeasurementRobert Favre (Triton Digital): Monetization through Measurement
Robert Favre (Triton Digital): Monetization through Measurement
 
Relavent to Job
Relavent to JobRelavent to Job
Relavent to Job
 
Stmo oh bytes
Stmo oh bytesStmo oh bytes
Stmo oh bytes
 
Stmo oh bytes
Stmo oh bytesStmo oh bytes
Stmo oh bytes
 
Materials Handling Industry of America Social Media Presentation
Materials Handling Industry of America Social Media PresentationMaterials Handling Industry of America Social Media Presentation
Materials Handling Industry of America Social Media Presentation
 
Meet hue @ /dev/haag
Meet hue @ /dev/haagMeet hue @ /dev/haag
Meet hue @ /dev/haag
 
Equity Crowdfunding 101
Equity Crowdfunding 101Equity Crowdfunding 101
Equity Crowdfunding 101
 
Advanced SEO And Social Media Integration
Advanced SEO And Social Media IntegrationAdvanced SEO And Social Media Integration
Advanced SEO And Social Media Integration
 
Opc presentation
Opc presentationOpc presentation
Opc presentation
 
Meet hue @ This Happened Utrecht
Meet hue @ This Happened UtrechtMeet hue @ This Happened Utrecht
Meet hue @ This Happened Utrecht
 
The Newest Challenger To SEO: Social Discovery
The Newest Challenger To SEO: Social DiscoveryThe Newest Challenger To SEO: Social Discovery
The Newest Challenger To SEO: Social Discovery
 
Top Trends In Social Media
Top Trends In Social MediaTop Trends In Social Media
Top Trends In Social Media
 
La responsabilidad subir
La responsabilidad subirLa responsabilidad subir
La responsabilidad subir
 
ALQUIMIA SOCIAL
ALQUIMIA SOCIAL ALQUIMIA SOCIAL
ALQUIMIA SOCIAL
 
Stefan Sutor: „Radio Solomo“ Wie verändert Geolokalisierung das Radio?
Stefan Sutor: „Radio Solomo“ Wie verändert Geolokalisierung das Radio?Stefan Sutor: „Radio Solomo“ Wie verändert Geolokalisierung das Radio?
Stefan Sutor: „Radio Solomo“ Wie verändert Geolokalisierung das Radio?
 

Similar to Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World

NPR's Digital Distribution and Mobile Strategy
NPR's Digital Distribution and Mobile StrategyNPR's Digital Distribution and Mobile Strategy
NPR's Digital Distribution and Mobile Strategy
Daniel Jacobson
 
NPR: Digital Distribution Strategy: OSCON2010
NPR: Digital Distribution Strategy: OSCON2010NPR: Digital Distribution Strategy: OSCON2010
NPR: Digital Distribution Strategy: OSCON2010
Daniel Jacobson
 
UplinQ - wireless audio a killer app for the internet of everything
UplinQ - wireless audio a killer app for the internet of everythingUplinQ - wireless audio a killer app for the internet of everything
UplinQ - wireless audio a killer app for the internet of everything
Satya Harish
 
NPR Presentation at Wolfram Data Summit 2010
NPR Presentation at Wolfram Data Summit 2010NPR Presentation at Wolfram Data Summit 2010
NPR Presentation at Wolfram Data Summit 2010
Daniel Jacobson
 
NPR - NewMediaDays2010 - Flexible Content
NPR - NewMediaDays2010 - Flexible ContentNPR - NewMediaDays2010 - Flexible Content
NPR - NewMediaDays2010 - Flexible Content
zachbrand
 
W2E NY 2010 NPR Everywhere
W2E NY 2010 NPR EverywhereW2E NY 2010 NPR Everywhere
W2E NY 2010 NPR Everywhere
zachbrand
 
The Future of Commercial Television
The Future of Commercial TelevisionThe Future of Commercial Television
The Future of Commercial Television
Francis Anderson
 
Benefits and Reasons to Invest in a Music Streaming App like Spotify.pdf
Benefits and Reasons to Invest in a Music Streaming App like Spotify.pdfBenefits and Reasons to Invest in a Music Streaming App like Spotify.pdf
Benefits and Reasons to Invest in a Music Streaming App like Spotify.pdf
FuGenx Technologies
 
Designing Content for Multiple Devices
Designing Content for Multiple DevicesDesigning Content for Multiple Devices
Designing Content for Multiple Devices
Brandon Carson
 
NPR API Usage and Metrics
NPR API Usage and MetricsNPR API Usage and Metrics
NPR API Usage and Metrics
Daniel Jacobson
 
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
AnnaSiegel7d
 
Mobile Presentation at PBS TECH CON 2011
Mobile Presentation at PBS TECH CON 2011Mobile Presentation at PBS TECH CON 2011
Mobile Presentation at PBS TECH CON 2011
Public Broadcasting Service
 
What Is Audio Streaming And How Does Its Works.pdf
What Is Audio Streaming And How Does Its Works.pdfWhat Is Audio Streaming And How Does Its Works.pdf
What Is Audio Streaming And How Does Its Works.pdf
Suganya Mathivanan
 
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
guestf94ca4
 
PRX IMA webinar: Mobile May Be Public Media's Chance to Lead
PRX IMA webinar: Mobile May Be Public Media's Chance to LeadPRX IMA webinar: Mobile May Be Public Media's Chance to Lead
PRX IMA webinar: Mobile May Be Public Media's Chance to Lead
neocMatt
 
Windham Danny
Windham DannyWindham Danny
Windham Danny
Carl Ford
 
Pariksha mobile applications
Pariksha mobile applicationsPariksha mobile applications
Pariksha mobile applications
parikshalabs.com
 
Soundrop at app academy des 2012
Soundrop at app academy des 2012Soundrop at app academy des 2012
Soundrop at app academy des 2012
Inge Andre Sandvik
 
Libraries and Mobile Web
Libraries and Mobile WebLibraries and Mobile Web
Libraries and Mobile Web
Mary Chu
 
PortHand Second Screen Apps
PortHand Second Screen AppsPortHand Second Screen Apps
PortHand Second Screen Apps
PortHand
 

Similar to Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World (20)

NPR's Digital Distribution and Mobile Strategy
NPR's Digital Distribution and Mobile StrategyNPR's Digital Distribution and Mobile Strategy
NPR's Digital Distribution and Mobile Strategy
 
NPR: Digital Distribution Strategy: OSCON2010
NPR: Digital Distribution Strategy: OSCON2010NPR: Digital Distribution Strategy: OSCON2010
NPR: Digital Distribution Strategy: OSCON2010
 
UplinQ - wireless audio a killer app for the internet of everything
UplinQ - wireless audio a killer app for the internet of everythingUplinQ - wireless audio a killer app for the internet of everything
UplinQ - wireless audio a killer app for the internet of everything
 
NPR Presentation at Wolfram Data Summit 2010
NPR Presentation at Wolfram Data Summit 2010NPR Presentation at Wolfram Data Summit 2010
NPR Presentation at Wolfram Data Summit 2010
 
NPR - NewMediaDays2010 - Flexible Content
NPR - NewMediaDays2010 - Flexible ContentNPR - NewMediaDays2010 - Flexible Content
NPR - NewMediaDays2010 - Flexible Content
 
W2E NY 2010 NPR Everywhere
W2E NY 2010 NPR EverywhereW2E NY 2010 NPR Everywhere
W2E NY 2010 NPR Everywhere
 
The Future of Commercial Television
The Future of Commercial TelevisionThe Future of Commercial Television
The Future of Commercial Television
 
Benefits and Reasons to Invest in a Music Streaming App like Spotify.pdf
Benefits and Reasons to Invest in a Music Streaming App like Spotify.pdfBenefits and Reasons to Invest in a Music Streaming App like Spotify.pdf
Benefits and Reasons to Invest in a Music Streaming App like Spotify.pdf
 
Designing Content for Multiple Devices
Designing Content for Multiple DevicesDesigning Content for Multiple Devices
Designing Content for Multiple Devices
 
NPR API Usage and Metrics
NPR API Usage and MetricsNPR API Usage and Metrics
NPR API Usage and Metrics
 
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
 
Mobile Presentation at PBS TECH CON 2011
Mobile Presentation at PBS TECH CON 2011Mobile Presentation at PBS TECH CON 2011
Mobile Presentation at PBS TECH CON 2011
 
What Is Audio Streaming And How Does Its Works.pdf
What Is Audio Streaming And How Does Its Works.pdfWhat Is Audio Streaming And How Does Its Works.pdf
What Is Audio Streaming And How Does Its Works.pdf
 
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...
 
PRX IMA webinar: Mobile May Be Public Media's Chance to Lead
PRX IMA webinar: Mobile May Be Public Media's Chance to LeadPRX IMA webinar: Mobile May Be Public Media's Chance to Lead
PRX IMA webinar: Mobile May Be Public Media's Chance to Lead
 
Windham Danny
Windham DannyWindham Danny
Windham Danny
 
Pariksha mobile applications
Pariksha mobile applicationsPariksha mobile applications
Pariksha mobile applications
 
Soundrop at app academy des 2012
Soundrop at app academy des 2012Soundrop at app academy des 2012
Soundrop at app academy des 2012
 
Libraries and Mobile Web
Libraries and Mobile WebLibraries and Mobile Web
Libraries and Mobile Web
 
PortHand Second Screen Apps
PortHand Second Screen AppsPortHand Second Screen Apps
PortHand Second Screen Apps
 

More from Radiocamp 2011

Florian Kerkau (Goldmedia): Der Weg zur (unique) Hörerzahl
Florian Kerkau (Goldmedia): Der Weg zur (unique) HörerzahlFlorian Kerkau (Goldmedia): Der Weg zur (unique) Hörerzahl
Florian Kerkau (Goldmedia): Der Weg zur (unique) HörerzahlRadiocamp 2011
 
Nick Piggott: Hybrid Radio
Nick Piggott: Hybrid RadioNick Piggott: Hybrid Radio
Nick Piggott: Hybrid RadioRadiocamp 2011
 
Maik Lenze: Volkswagen Eos – Auszeit auf laut.fm
Maik Lenze: Volkswagen Eos – Auszeit auf laut.fmMaik Lenze: Volkswagen Eos – Auszeit auf laut.fm
Maik Lenze: Volkswagen Eos – Auszeit auf laut.fm
Radiocamp 2011
 
Dirk Martens: Typologie der Webradionutzung
Dirk Martens: Typologie der WebradionutzungDirk Martens: Typologie der Webradionutzung
Dirk Martens: Typologie der WebradionutzungRadiocamp 2011
 
Juliane Henze: Heimat to go
Juliane Henze: Heimat to goJuliane Henze: Heimat to go
Juliane Henze: Heimat to goRadiocamp 2011
 
Christoph Kruse: Digitale Strategie von 90elf
Christoph Kruse: Digitale Strategie von 90elfChristoph Kruse: Digitale Strategie von 90elf
Christoph Kruse: Digitale Strategie von 90elfRadiocamp 2011
 
Andrea Geißlitz (TNS Infratest): Lieblingssender Webradio
Andrea Geißlitz (TNS Infratest): Lieblingssender WebradioAndrea Geißlitz (TNS Infratest): Lieblingssender Webradio
Andrea Geißlitz (TNS Infratest): Lieblingssender WebradioRadiocamp 2011
 
Sebastian Kett: IMDA / Evolution der Verbreitungswege
Sebastian Kett: IMDA / Evolution der VerbreitungswegeSebastian Kett: IMDA / Evolution der Verbreitungswege
Sebastian Kett: IMDA / Evolution der VerbreitungswegeRadiocamp 2011
 

More from Radiocamp 2011 (8)

Florian Kerkau (Goldmedia): Der Weg zur (unique) Hörerzahl
Florian Kerkau (Goldmedia): Der Weg zur (unique) HörerzahlFlorian Kerkau (Goldmedia): Der Weg zur (unique) Hörerzahl
Florian Kerkau (Goldmedia): Der Weg zur (unique) Hörerzahl
 
Nick Piggott: Hybrid Radio
Nick Piggott: Hybrid RadioNick Piggott: Hybrid Radio
Nick Piggott: Hybrid Radio
 
Maik Lenze: Volkswagen Eos – Auszeit auf laut.fm
Maik Lenze: Volkswagen Eos – Auszeit auf laut.fmMaik Lenze: Volkswagen Eos – Auszeit auf laut.fm
Maik Lenze: Volkswagen Eos – Auszeit auf laut.fm
 
Dirk Martens: Typologie der Webradionutzung
Dirk Martens: Typologie der WebradionutzungDirk Martens: Typologie der Webradionutzung
Dirk Martens: Typologie der Webradionutzung
 
Juliane Henze: Heimat to go
Juliane Henze: Heimat to goJuliane Henze: Heimat to go
Juliane Henze: Heimat to go
 
Christoph Kruse: Digitale Strategie von 90elf
Christoph Kruse: Digitale Strategie von 90elfChristoph Kruse: Digitale Strategie von 90elf
Christoph Kruse: Digitale Strategie von 90elf
 
Andrea Geißlitz (TNS Infratest): Lieblingssender Webradio
Andrea Geißlitz (TNS Infratest): Lieblingssender WebradioAndrea Geißlitz (TNS Infratest): Lieblingssender Webradio
Andrea Geißlitz (TNS Infratest): Lieblingssender Webradio
 
Sebastian Kett: IMDA / Evolution der Verbreitungswege
Sebastian Kett: IMDA / Evolution der VerbreitungswegeSebastian Kett: IMDA / Evolution der Verbreitungswege
Sebastian Kett: IMDA / Evolution der Verbreitungswege
 

Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World

  • 1. The NPR API: powering "radio" in a multiplatform world Michael Yoch Director, Product Development, NPR myoch@npr.org @mjyoch
  • 2. Who is NPR? •  NPR = National Public Radio •  2nd largest radio group in America •  Combination of public and private funding •  268 independent NPR member organizations •  764 stations  •  NPR programming available on 146 other stations  •  Total:  910 stations, 92% US population  # Broadcast audience: ~ 35 million weekly listeners # #
  • 3. NPR is both a producer and distributor NPR makes: •  Radio programming •  Digital-only content: articles, blogs, audio, video, slideshows •  Live events NPR distributes: •  Radio programming from NPR stations and independent producers •  Digital-only content from NPR stations •  Live events from stations
  • 4.
  • 5. Big changes are coming 1. Ubiquitous broadband 2. Proliferation of internet connected devices (capable of audio) Major disruption / shift radio usage patterns
  • 6. Europe = top mobile broadband penetration
  • 7. Internet radio is everywhere
  • 8. Pandora: ~60% of internet streaming Source: Triton Digital, 4/28/2011 | http://bit.ly/jc6JA0
  • 9. Usage patterns Source: Target Spot, 2011 | http://bit.ly/kJMSA1
  • 10. Mobile audience connects with the brand Percentage of the digital audience that also listens to NPR on the radio: •  Android app 83% •  iPhone app 81% •  Mobile Web 79% •  iPad app 65% •  NPR.org 22%
  • 11. The Internet of Things By 2020: •  22 billion internet connected devices •  6 billion mobile phones •  2.5 billion televisions •  1.1 billion cars Source: Read Write Web, August, 2010 | http://rww.to/d51hno
  • 12. What is an API? API = application programming interface Simple definition: An easy system / interface for retrieving data from an organized container.
  • 13. API allows nimble development flexible content + technology(API) + product strategy = broad footprint
  • 14. API guiding principles COPE (create once publish everywhere) •  COPE drives all other architectural decisions Build content management tools, not web publishing tools: •  Separate data/content from display/presentation •  Make sure all content is modular and portable (flexible) Pick a smart building block: •  Story is the Atom for NPR •  Stories contain assets (text, audio, video, images) •  Stories belong to lists •  Break things down to the smallest possible parts
  • 15. Content flow through the system CMS API Presentation Layers
  • 16. What goes into the API? Content (flexible): •  audio o  streams o  on demand •  text •  photo galleries •  video •  rights / permissions •  metadata (about stations, streams, audio, etc.) !from NPR, stations, other public media sources
  • 17.
  • 18. From Washington DC! this is NPR
  • 19. Oops!
  • 23. From many sources to many destinations
  • 24. Who benefits from the API? NPR •  It powers everything we publish •  Easier development •  NPR audience benefits Stations •  NPR content on station sites •  Stations better serve their audiences Partners •  Creates new opportunities (easy / low cost implementation) •  Easier to build on existing relationships Public •  Engages the community
  • 25. The API makes possible!. •  NPR.org •  2 iPhone apps •  1 iPad app •  1 Android app •  mobile web site •  newsletters •  Chrome web app •  Sony connected TV widget •  Google TV (coming) •  RSS •  NPR station sites and mobile products •  A variety of open source / public development projects
  • 26. Lifecycle of an NPR story
  • 27.
  • 28.
  • 29. Lifecycle of an NPR story
  • 30. Lifecycle of an NPR story
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Lifecycle: NPR Music iPhone app
  • 36. NPR Music iPhone app story page
  • 37. NPR News for iPhone music category
  • 38.
  • 39.
  • 40. Lifecycle of an NPR story
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. API is an investment that pays off (PVs) Elections spike 1-year anniversary of API
  • 47. Listening (million hours / month) 3 2.75 2 Source: Omniture and Splunk, April 2011
  • 49. iPad app: page views per visit Source: Omniture and Splunk, April 2011
  • 50. iPhone news app: page views per visit Source: Omniture and Splunk, April 2011
  • 51. iPhone music app: page views per visit Source: Omniture and Splunk, April 2011
  • 52. What does “radio” look like in the future? "In the multi-device, multi-connection world, product strategists need more than a good product with a connection to win customer loyalty -- they need to create a digital customer relationship and deliver that in a continuously connected experience across many devices." Source: Thomas Husson, Forrester Mobile Analyst, April 2011 | http://bit.ly/l6oEY0
  • 53. Tablet effect on other device usage
  • 58. Design for patterns, not platforms
  • 63. Danke! Michael Yoch myoch@npr.org @mjyoch NPR: http://www.npr.org NPR Music: http://www.npr.org/music NPR Berlin: http://www.nprberlin.de/ NPR API: http://www.npr.org/api