This presentation provides an overview of our proven marketing performance framework. Our framework has been recognised through the Australian Marketing Institute's Awards for Marketing Excellence, encompasses a strategic approach to marketing, ensuring measurable outcomes that deliver tangible business outcomes.
Introducing the Syneka Marketing Performance Framework
1.
2. Marketing is one of the most
misunderstood terms in business
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3. Re-defining Marketing
Marketing consists of strategies that create value by
understanding your context, exploring how to reach and influence
stakeholders through a consistent experience
Marketing builds your capacity to achieve your goals
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4. Syneka Marketing
Where Success Starts with Strategy
• A dynamic and innovative strategic
marketing agency
• Finalists in the Australian Marketing
Institute's Awards for Marketing
Excellence (2013 and twice in 2014)
• Featured in metropolitan newspapers
and industry based publications
• We are recognised marketing
professionals speaking at key
conferences and events
• Our Leadership Team are Certified
Practising Marketers (CPM) receiving
the highest level of professional
recognition as accredited by the
Australian Marketing Institute
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5. Strategy is a plan of action desired
to achieve an overall aim
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6. Our Values
• Strategy – our work is
underpinned by strategy
• Measurability – our outcomes
deliver measurable results
• Innovation – our solutions are at
the forefront of the industry
• Leadership – our leadership
team is recognised for their
marketing expertise
• Excellence – our results are
proven and recognised through
industry awards
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10. Defining Metrics and Opportunities
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A health check of
marketing performance
Assesses and reviews
current marketing activities
Identifies future market
opportunities
Evaluates market potential
and campaign success
11. Aligning Marketing with Outcomes
Aligns business goals with
marketing outcomes
Strategic insights to identify
how you can achieve your
goals
Recommendations for your
marketing direction
Metrics to enable evaluation
of your outcomes
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12. Fostering Continuous Improvement
Measures performance
against the agreed direction
Benchmarking and metrics
to evaluate your results
Ongoing project
management and review
Team of marketing
professionals
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13. Proven expertise that delivers a
measureable impact
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15. An Accountable Leadership Team
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Natalia Perera AFAMI CPM
Director of Strategic Insights
Creative and logical
Out of the box thinker
Former financial accountant turned marketing
professional
Understands how to deliver to a budget
Keynote speaker and author
Completing a Master of Marketing (RMIT)
Experience across a range of industries
Alex Makin AFAMI CPM
Managing Director
Strategic thinker
Associate Fellow and Member, Australian
Marketing Institute
Certified Practising marketer
Victorian Chair, Australian Marketing Institute
Former Mayor and Councillor
Keynote speaker and author
15 years marketing experience
16. Syneka Marketing
204 Bank Street
South Melbourne
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