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Australian Marketing Institute

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Introducing the Syneka Marketing Performance Framework

Australian Marketing Institute

The Syneka Marketing Approach

Australian Marketing Institute

This presentation was delivered at the National Conference on Volunteering in Adelaide in 2013. Alex from Syneka Marketing discussed the marketing plan that led Wimmera Volunteers developing a focus on outcomes and re-engagement with its community. The organisation was rebranded in six weeks to project a new identity of one that is able to represent communities in the Western regions of Victoria.

Putting Research into Practice - The marketing plan for Wimmera Volunteers an...

Australian Marketing Institute

2013 08-07-social media

Australian Marketing Institute

Syneka Marketing conducted a training session on planning and promoting events; following the success of a similar workshop that I held last year. The half-day workshop covered the following topics: Developing a marketing approach for events Planning and executing events Sponsorship and Support Engaging the Media Promotional Tools Events are a marketing activity and need clearly defined objectives to ensure that you can evaluate performance. Evaluation ensures that you are able to make informed decisions to consider the event in future years. It is important to understand the target market for the event, as this will influence the promotional tools and potential sponsors. Business partners will generally want a return from supporting an event and it is important that you can articulate quantifiable benefits, such as the ability to reach a desired target market. All promotional tools should reinforce the key messages of the event with a consistent appearance and a clearly defined call to action that encourages participation. Events can require a lot of work and dedication but can also successfully raise the profile of your organisation or supporting fundraising campaigns.

2013 03-04-media-and-events

Australian Marketing Institute

Syneka Marketing led the Redback Business Skills Webinar, presenting ‘Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success!’ The webinar was designed to introduce participants to the marketing planning process and the need for a cohesive strategy. Uncertain economic times means it is critical that businesses develop an effective marketing strategy that clearly defines their goals.

2012 03-20-plan your way to marketing success

Australian Marketing Institute

Syneka Marketing was invited to speak to the Lions Club of Vermont, discussing marketing and my experiences in developing marketing strategies and executing campaigns for businesses and not-for-profit organisations. Our presentation covered the fundamentals of marketing, guiding the audience through the initial development of a marketing plan. We began by discussing the importance of consistent messages and understanding the needs of your customers or stakeholders. Marketing tools, regardless as to to whether they are brochures, advertising, websites or social media should have a clearly defined call to action. The call to action is what you want someone to undertake when they respond to the marketing messages.

2012 10-19-lions-club

Australian Marketing Institute

Un women-flyer

Australian Marketing Institute

Syneka with-complements

Australian Marketing Institute

Syneka letterhead

Australian Marketing Institute

Syneka business-card-alex

Australian Marketing Institute

Natalia perera

Australian Marketing Institute

More from Australian Marketing Institute (12)

Introducing the Syneka Marketing Performance Framework

The Syneka Marketing Approach

Putting Research into Practice - The marketing plan for Wimmera Volunteers an...

2013 08-07-social media

2013 03-04-media-and-events

2012 03-20-plan your way to marketing success

2012 10-19-lions-club

Un women-flyer

Syneka with-complements

Syneka letterhead

Syneka business-card-alex

Natalia perera

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