Syneka Marketing is an Australian marketing firm that offers services such as marketing plans, social media strategies, website design, and professional speaking. The document provides an overview of their services and marketing strategies for businesses, including developing marketing plans, using various social media tools, and integrating online and offline marketing. It encourages readers to subscribe to their marketing packages and services.

1. Plan Your Way to Marketing
Success
Don't Leave Your Business to Chance

2. www.synekamarketing.com.au
1300 965 989
Copyright 2012
About Syneka Marketing
 Syneka Marketing
• Marketing plans
• Social media
• Website design
• Professional speaking
services
 New businesses
 Small and medium
businesses
 Not-for-profit
sector

3. www.synekamarketing.com.au
1300 965 989
Copyright 2012
The Team at Syneka Marketing
Alex Makin
Managing Director
Marketing Strategy
Marketing Planning
Social Media
Professional Speaking
Keat Chiew
Marketing Consultant
Marketing Strategy
Marketing Planning
Natalia Perera
Creative Director
Creative Design
Website Visuals
Social Media
Kevin Cahalane
Membership Strategist
Membership Strategies
Sales Sales
Plus website and graphic designers

4. www.synekamarketing.com.au
1300 965 989
Copyright 2012
About Alex Makin
 Marketing and IT
 Experience in SMEs
 Board member of
several organisations
 Councillor for
Maroondah City
Council
 Mayor during 2010

5. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Overview
 What is Marketing
 Marketing within your Business
 Developing a Marketing Plan
 Marketing and the Internet
 Social Media Tools
 Conclusion

6. www.synekamarketing.com.au
1300 965 989
Copyright 2012
What is Marketing?
 Various definitions exist but essentially:
• Marketing is the process of planning and
executing the conception, pricing, promotion, and
distribution of ideas, goods, and services to
create exchanges that satisfy individual and
organisational goals.

7. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Marketing for Businesses
 Marketing considers how products/services
can reach the desired target market
• Who is your target market?
• Why are they the target market?
• What products/services are relevant to the target
market?
• Who are your competitors?
• How do you reach the target market?
 You may have multiple target markets

8. www.synekamarketing.com.au
1300 965 989
Copyright 2012
How Do You Use Marketing?
 What marketing currently exists in your
business?
• Websites/social media
• Brochures/leaflets
• Meetings
• Networking events
• Sponsorship
• Telephone/Email correspondence
 These are all examples of marketing tools

9. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Begin With a Marketing Plan
 What is a marketing
plan?
• Supports the vision
of your business
• Identifies objectives
to achieve this vision
• Outlines actions that
will fulfil these
objectives
 Should be regularly
reviewed

10. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Marketing in Context
 A Marketing Plan
should support other
plans in your
business
 Marketing enables
you to achieve these
outcomes
 Actions from the
Marketing Plan work
to achieve these
results
Business Plan
Marketing Plan
Other Plans
(HR, Distribution)
Communications eMarketing

11. www.synekamarketing.com.au
1300 965 989
Copyright 2012
The Planning Process
 Strengths
• Are what you do well
• Established abilities
• Core aspects of the
business
• 'Competitive
advantage'
 Leverage your
strengths
 Key marketing
messages
 Syneka Marketing
 Diverse experiences
of the team
 SMEs
 Not-for-profits
 Local government
 Understanding
strategy
 Knowledge of social
media and emerging
trends

12. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Know Your Target Market
 The target market
• Who are they?
• Why target them?
• Where are they?
• How do you reach
them?
 Connect the target
market to your
strengths
 This creates the
value proposition
 Syneka Marketing
 Target Market
 SMEs
 New businesses
 Businesses seeking
growth
 Not-for-profits
 Incorporated
associations
 Our strategies build
your organisation

13. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Establish Key Messages
 Consistency is critical
• Inconsistent messages
create confusion
• Branding and message
must be consistent
 What benefits do you
provide?
• How will the target
market respond?
 Demonstrate tangible
value
 Be consistent with all
communications
 Colour schemes
 Branding
 What is the key
message?
 Our expertise
 The value of effective
strategies
 We can be your
marketing department

14. www.synekamarketing.com.au
1300 965 989
Copyright 2012
The elements of a Marketing Plan
 Aim
• What is the purpose
of the plan?
 Objectives
• Steps that we need
to achieve the aim
• How do these
objectives achieve
the aim?
 Aim
• Increase growth of
our services
 Objectives
• Social Media
• Presentations
• Key Publications
• Demonstrate
expertise

15. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Implementation and Evaluation
 Strategies
• What steps are
required to achieve
the objectives?
• What timeframes?
• Who is responsible?
 Evaluation
• How do you measure
the results?
 Implementing our
strategies
• Identify presentation
opportunities
• Identify when they
are held
 Evaluation
• Number of
presentations
• Feedback

16. www.synekamarketing.com.au
1300 965 989
Copyright 2012
The Role of Technology
 Do not view
technology in
isolation
• Websites are a
marketing tool – not
just technology
• Social media is a
marketing exercise
• Technology is
actively being used
across all
generations

17. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Online 'Word of Mouth'
 'Word of mouth'
advertising is
extremely powerful
• Sharing content is
the online equivalent
• Encourage sharing
and dialogue
 Remember email is
also effective

18. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Extending Reach with Social Media
 A website is one
method of reaching
stakeholders on the
Internet
 Social media is
another method
• Use the strengths of
each tool
 These tools should
be integrated with
your website

19. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Integrating Social Media
 Send website
updates as:
• As a Facebook Post
• As a Twitter Update
• Emailed to
subscribers
 Reach all
stakeholders
 Saves time by
writing content once

20. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Social Media Tools - Facebook
 Facebook
• 10.6 million
Australians
• Build an online
community
• Events
• Announcements
• Organisations can
have branded pages
 www.facebook.com

21. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Social Media Tools - Twitter
 Twitter
• 2.5 million
Australians
• Good for quick
announcements
• Can feed into
Facebook
• Hashtags enable
conversation
 www.twitter.com

22. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Social Media Tools - LinkedIn
 LinkedIn
• 3 million Australians
• Connect with
business partners
• Events
• Announcements
• Groups
• Can be integrated
with Twitter
 www.linkedin.com

23. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Social Media Tools - YouTube
 YouTube
• 48 hours of video are
uploaded every
minute
• 3% of these videos
are Australian
• Over 3 billion videos
are viewed a day
 Second biggest
search engine
 www.youtube.com

24. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Social Media Tools - Blogging
 A blog is a website
• Contains regularly
updated posts
• Media Releases
• Newsletters
• Advice
• Can be written by
several people in
your business
• Allows comments
• Integrate with social
media

25. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Social Media Tools - Email
 Email is still
important
• Can automatically
send content from
your website to
subscribers
• Can reach people
using several
methods
• Include sharing
options in email

26. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Measure Your Results
 What do you want to
achieve with your
Internet presence?
• Contact
• Sales
• Readership
 The Internet is
measurable
• Measure visits
• Measure sharing

27. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Conclusion
 Develop a Plan
 Identify what you
want to achieve
 Ensure consistency
 See the Internet as a
Marketing Tool
 Use the tools that
are right for you
 Replicate your
messages

28. www.synekamarketing.com.au
1300 965 989
Copyright 2012
The Role of Technology
 Do not view
technology in
isolation
• Websites are a
marketing tool – not
just technology
• Social media is a
marketing exercise
• Technology is
actively being used
across all
generations

29. www.synekamarketing.com.au
1300 965 989
Copyright 2012
The Next Steps
 Subscribe to Syneka
Snippets
 Extension of our New
Year Marketing
Package
 Small Business
Marketing Package
 Not-for-Profit
Communications
Package
 10% discount

30. www.synekamarketing.com.au
1300 965 989
Copyright 2012
Further information
 Syneka Marketing
• Web: www.synekamarketing.com.au
• Phone: 1300 965 989
 Alex Makin
• Mobile: 0409 136 213
• Email: alex@synekamarketing.com.au
 Social Media
• LinkedIn: www.linkedin.com/in/alexmakin
• Twitter: www.twitter.com/syneka
• Facebook: www.facebook.com/syneka.com.au