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A Social Media Primer for Libraries

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A Social Media Primer for Libraries Arcadia Falcone Email: arcadiafalcone@gmail.com Twitter: @stringcourse
Overview  Advantages of social media for libraries  Getting started...  ...and what to do next  Common pitfalls to avoid  Tips for enhancing and managing your accounts
Why bother?  Go where people already are  Facebook: 500 million users1  Twitter: 200 million users2  Take part in daily stream of information  Promote user interest and investment  Spread the word about interesting things you're already doing 1. http://www.facebook.com/press/info.php?statistics (accessed 11/27/2010) 2. http://www.pcmag.com/article2/0,2817,2371826,00.asp (accessed 11/27/2010)
Facebook vs. Twitter  Profile + news feed  420-character limit on posts  Media-rich  Points inward  One site to rule them all  News feed  140-character limit on tweets  Link-rich  Points outward  32 flavors and then some
Diving in  Create a plan  Goals  Access  Statistics  Create content  Profile  Updates  Create interest Image: Library of Congress
Getting the word out  Add a button to your library website  Signage in the library building (especially near computers)  Newsletter  Seed groups (staff, volunteers, program attendees)  Facebook ads Image: Aleksandr Rodchenko
Care and feeding  Update or disappear  Post news, notifications, events  Publicize services  Draw attention to new materials  Give glimpses behind the scenes  Encourage participation Image: Shirley Binn. Creative Commons license.
Style points  Cultivate an individual voice  Be entertaining as well as informative  Give your followers an insider advantage  Foster two-way conversation  Follow good etiquette Image: Library of Congress
Caution: common pitfalls  Information overload  Frequency  Length  Clarity  Too much irrelevancy  Ghost site  Run by robots Image: Hoshana. Creative Commons license.
Taking it to the next level  Facebook  Extended Info  Flickr Badge  Social RSS  FBML  Twitter  TweetDeck  TwitPic  Bit.ly Image: Peter Shanks. Creative Commons license.
Juggling multiple accounts  In-site  Facebook: Twitter app  Twitter: TweetDeck  Social media dashboards  Ping.fm  HootSuite.com Image: Online Archive of California.
General principles  Tailor your involvement to the strengths, capabilities, and culture of the site  Stay actively involved  Be responsive  Keep track of use patterns  See through users' eyes
Resources  Mashable  mashable.com/social-media/  Social Media Examiner  socialmediaexaminer.com  Doing Social Media So It Matters: A Librarian's Guide by Laura Solomon  http://www.alastore.ala.org/detail.aspx?ID=2903  ''Bancroft 2.0: Utilizing Web Technologies to Improve Access to Archival Materials'' by Mary Elings and Arcadia Falcone  lib.byu.edu/sites/interactivearchivist/case-studies/bancroft-2-0/
Go forth and network! May you be well-liked and much retweeted! Access this slideshow online at: Arcadia Falcone Email: arcadiafalcone@gmail.com Twitter: @stringcourse

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A Social Media Primer for Libraries

  • 1. A Social Media Primer for Libraries Arcadia Falcone Email: arcadiafalcone@gmail.com Twitter: @stringcourse
  • 2. Overview  Advantages of social media for libraries  Getting started...  ...and what to do next  Common pitfalls to avoid  Tips for enhancing and managing your accounts
  • 3. Why bother?  Go where people already are  Facebook: 500 million users1  Twitter: 200 million users2  Take part in daily stream of information  Promote user interest and investment  Spread the word about interesting things you're already doing 1. http://www.facebook.com/press/info.php?statistics (accessed 11/27/2010) 2. http://www.pcmag.com/article2/0,2817,2371826,00.asp (accessed 11/27/2010)
  • 4. Facebook vs. Twitter  Profile + news feed  420-character limit on posts  Media-rich  Points inward  One site to rule them all  News feed  140-character limit on tweets  Link-rich  Points outward  32 flavors and then some
  • 5. Diving in  Create a plan  Goals  Access  Statistics  Create content  Profile  Updates  Create interest Image: Library of Congress
  • 6. Getting the word out  Add a button to your library website  Signage in the library building (especially near computers)  Newsletter  Seed groups (staff, volunteers, program attendees)  Facebook ads Image: Aleksandr Rodchenko
  • 7. Care and feeding  Update or disappear  Post news, notifications, events  Publicize services  Draw attention to new materials  Give glimpses behind the scenes  Encourage participation Image: Shirley Binn. Creative Commons license.
  • 8. Style points  Cultivate an individual voice  Be entertaining as well as informative  Give your followers an insider advantage  Foster two-way conversation  Follow good etiquette Image: Library of Congress
  • 9. Caution: common pitfalls  Information overload  Frequency  Length  Clarity  Too much irrelevancy  Ghost site  Run by robots Image: Hoshana. Creative Commons license.
  • 10. Taking it to the next level  Facebook  Extended Info  Flickr Badge  Social RSS  FBML  Twitter  TweetDeck  TwitPic  Bit.ly Image: Peter Shanks. Creative Commons license.
  • 11. Juggling multiple accounts  In-site  Facebook: Twitter app  Twitter: TweetDeck  Social media dashboards  Ping.fm  HootSuite.com Image: Online Archive of California.
  • 12. General principles  Tailor your involvement to the strengths, capabilities, and culture of the site  Stay actively involved  Be responsive  Keep track of use patterns  See through users' eyes
  • 13. Resources  Mashable  mashable.com/social-media/  Social Media Examiner  socialmediaexaminer.com  Doing Social Media So It Matters: A Librarian's Guide by Laura Solomon  http://www.alastore.ala.org/detail.aspx?ID=2903  ''Bancroft 2.0: Utilizing Web Technologies to Improve Access to Archival Materials'' by Mary Elings and Arcadia Falcone  lib.byu.edu/sites/interactivearchivist/case-studies/bancroft-2-0/
  • 14. Go forth and network! May you be well-liked and much retweeted! Access this slideshow online at: Arcadia Falcone Email: arcadiafalcone@gmail.com Twitter: @stringcourse

Editor's Notes

  1. Connection
  2. Anecdotal: facebook for friends, twitter for colleagues How to choose? -fairly easy to do both