Social Media Workshop

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Presentation for librarians on using social media for professional development, networking, and marketing your services.

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  • EAD Training Day: 27 April 2005
  • EAD Training Day: 27 April 2005
  • Phil Bradley (Information Specialist, Internet Consultant & CILIP Vice-President) explains that “ Web 1.0 is computer-based and uses installed software whereas Web 2.0. uses the web as a platform and uses browsers.” Web 2.0. enables sharing, engagement and community building
  • Here – talk about colleagues work with Voices from the library – ‘like minded people who wanted to make a difference Supportive – wrote first blog post and followers were very kind. Colleague has been asked to edit a book for new professionals I’ve been asked to be someone’s mentor and to write chapters in 2 books. Conferences – meeting people I’ve spoken to online.
  • Conferences – as exhibitor and as conference org...lilac tweetup/ people feel welcome – great for international delegates.
  • Some say that for Western cultures some people see facebook as the internet.
  • News gathering and dissemination: From the librarian's desk: Community building: Library resources: Special projects: Task groups: Reflective journaling:
  • Social Media Workshop

    1. 1. Glasgow Caledonian University 20 th July 2011 Lisa Jeskins Promotions & Outreach Officer, Library & Archival Services
    2. 2. <ul><li>By the end of today’s session: </li></ul><ul><li>You will have had an introduction to social media and had the opportunity to explore social media trends such as Twitter, Facebook, Blogs, YouTube and Flickr </li></ul>
    3. 3. <ul><li>“ In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information.” </li></ul><ul><li>From About.com: web trends: http://webtrends.about.com/od/web20/a/social-media.htm </li></ul>
    4. 4. <ul><li>networking sites </li></ul><ul><li>bookmarking sites </li></ul><ul><li>photo/videosharing sites </li></ul><ul><li>blogs which allow comments </li></ul><ul><li>wikis </li></ul>
    5. 5. <ul><li>To network </li></ul><ul><li>To keep (professionally) up-to-date </li></ul><ul><li>To market your service </li></ul><ul><li>To engage with your users </li></ul>
    6. 7. Taken from “7 reasons people don’t use twitter, and why ‘It’s a conversation’ is the answer to all of them” - Ned Potter Blog: The Wikiman: http://thewikiman.org/blog/?p=1506 Twitter: @therealwikiman
    7. 9. <ul><li>Find out about new initiatives quickly (and what people think about them) </li></ul><ul><li>Find and share good practice and information with peers such as </li></ul><ul><ul><li>useful articles, blog posts, new software etc. </li></ul></ul><ul><li>Use your followers as your knowledge bank – ask questions/for opinions (GIVE BACK TOO) </li></ul><ul><li>Tell people about what you’re doing </li></ul>
    8. 10. <ul><li>@archiveshub </li></ul><ul><li>@copac </li></ul><ul><li>@lilac_2012 </li></ul><ul><li>@infolitgroup </li></ul><ul><li>@LisaJeskins </li></ul>
    9. 11. <ul><li>Engagement with users </li></ul><ul><li>Engagement with other libraries and archives </li></ul><ul><li>Engagement with contributors </li></ul><ul><li>Engagement with peers </li></ul><ul><li>Raising awareness </li></ul><ul><li>Promotion </li></ul><ul><li>News </li></ul><ul><li>Archives Hub followers: 2834 </li></ul><ul><li>Copac followers: 1444 </li></ul><ul><li>Lilac_2012 followers: 678 </li></ul><ul><li>IL group followers: 329 </li></ul><ul><li>LisaJeskins followers: 504 </li></ul>
    10. 15. <ul><li>More than 640 million Facebook users worldwide. </li></ul><ul><li>50 % of users login daily. </li></ul><ul><li>40 % increase in daily usage over the past 12 months. </li></ul><ul><li>Users accessing Facebook via their mobile device has grown by over 200 %. </li></ul><ul><li>Statistics from Econsultancy. </li></ul><ul><li>http://econsultancy.com/uk/blog/7334-social-media-statistics-one-year-later </li></ul>
    11. 16. <ul><li>Fear of social media </li></ul><ul><li>Fear of ‘losing control’ </li></ul><ul><li>Fear of too much work and too little time </li></ul><ul><li>Fear of invading users’ space </li></ul>
    12. 18. <ul><li>News </li></ul><ul><ul><li>For users: </li></ul></ul><ul><ul><ul><li>New materials, new guides, new library/research skills courses etc. </li></ul></ul></ul><ul><li>Technology news </li></ul><ul><ul><li>For peers </li></ul></ul><ul><ul><ul><li>Development news, innovation, blowing own trumpet? </li></ul></ul></ul><ul><li>Library resources </li></ul><ul><ul><li>For users </li></ul></ul><ul><ul><ul><li>New materials, databases, subject guide pages? </li></ul></ul></ul><ul><li>Blogs need to be regularly updated, they shouldn’t be static, people will switch off. </li></ul>
    13. 21. <ul><li>We try to run from or eradicate that which we do not understand. If we can’t kill it, we try to control it and limit the access of others. </li></ul><ul><li>Techherding: http://www.techherding.com/general/my-heart-will-go-on-social-media-in-the-enterprise/ </li></ul>

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