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Get Your Social Media
  Learners Permit
Chelsie Foty | Minneapolis Area Association of REALTORS
               Member Relations & Marketing
Social Media Revolution

 http://www.youtube.com/watch?v=sIFYPQjYhv8
Paradigm Shift
“It’s not what you know, but who you know”
        is now: “It’s who knows you”
“You already understand the importance of
networking; now it's time to take it online.”
              www.entreprenuer.com
The
 big
three
Linked In
Linked in is a business oriented network
with resume-style profiles

October 2009: more than 50 million
registered users

Make Connections: maintain a list of the
contact details of people you know, respect
and trust in the business world.
So I’m Linked In... now what?
 Conduct market research with Polls

  Grow your network or influence by connecting with
 groups related to your industry

 Link to your other social networking accounts

 Answer questions in the Q & A section

 Post job listings or volunteer opportunities

 Post Presentations (i.e. via slideshare)
Twitter
Micro-Blogging
 140 Character
“Tweets”
   bit.ly
“Twitter is a
communication platform
that helps businesses stay
   connected to their
       customers”
       www.business.twitter.com
Quickly share information with people interested in
your company

Gather real-time feedback

Demonstrate your value by providing resources/tools

Build relationships with members
Growing Your Twitter Network

Follow others (members, vendors, industry leaders,
local businesses, other associations, local media)

Keep Tweets informative & relevant

Utilize Hashtags and Links
@mplsrealtors
  http://twitter.com/mplsREALTORS
Hashtags #
 Keywords associated and assigned to an item of content
 with a hash mark (#) attached to the front of the word.


 Association Event: Create a hashtag for your event (i.e.
                     #TCREXPO

Live webinar: Create a hashtag so that those following can
    join the conversation or ask questions in real time.
Facebook
300 million active users (September ’09)

More than 120 million users log on to
Facebook at least once each day

More than 2/3 of Facebook users are
outside of college

The fastest growing demographic is 35
years old & older
Average user has 120 friends on the site

#6 U.S. site in terms of traffic

#1 photo sharing site on the web

More than 30 million users update their “status” at
least once each day

                                       www.facebook.com
US Facebook Users by Age




                    March 2009
                  www.insidefacebook.com
Provide Resources
Use existing media
to grow your social media network
Follow Us
     Twitter: @mplsrealtors
   facebook.com/mplsrealtors
         Linked In Group:
Minneapolis Area Association of REALTORS

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MSAE Fall Conference | Get Your Social Media Learner's Permit

  • 1. Get Your Social Media Learners Permit Chelsie Foty | Minneapolis Area Association of REALTORS Member Relations & Marketing
  • 2. Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
  • 3. Paradigm Shift “It’s not what you know, but who you know” is now: “It’s who knows you”
  • 4. “You already understand the importance of networking; now it's time to take it online.” www.entreprenuer.com
  • 6. Linked In Linked in is a business oriented network with resume-style profiles October 2009: more than 50 million registered users Make Connections: maintain a list of the contact details of people you know, respect and trust in the business world.
  • 7. So I’m Linked In... now what? Conduct market research with Polls Grow your network or influence by connecting with groups related to your industry Link to your other social networking accounts Answer questions in the Q & A section Post job listings or volunteer opportunities Post Presentations (i.e. via slideshare)
  • 8.
  • 10. “Twitter is a communication platform that helps businesses stay connected to their customers” www.business.twitter.com
  • 11. Quickly share information with people interested in your company Gather real-time feedback Demonstrate your value by providing resources/tools Build relationships with members
  • 12. Growing Your Twitter Network Follow others (members, vendors, industry leaders, local businesses, other associations, local media) Keep Tweets informative & relevant Utilize Hashtags and Links
  • 14.
  • 15. Hashtags # Keywords associated and assigned to an item of content with a hash mark (#) attached to the front of the word. Association Event: Create a hashtag for your event (i.e. #TCREXPO Live webinar: Create a hashtag so that those following can join the conversation or ask questions in real time.
  • 16.
  • 17. Facebook 300 million active users (September ’09) More than 120 million users log on to Facebook at least once each day More than 2/3 of Facebook users are outside of college The fastest growing demographic is 35 years old & older
  • 18. Average user has 120 friends on the site #6 U.S. site in terms of traffic #1 photo sharing site on the web More than 30 million users update their “status” at least once each day www.facebook.com
  • 19. US Facebook Users by Age March 2009 www.insidefacebook.com
  • 20.
  • 21.
  • 23.
  • 24. Use existing media to grow your social media network
  • 25. Follow Us Twitter: @mplsrealtors facebook.com/mplsrealtors Linked In Group: Minneapolis Area Association of REALTORS