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More Than Poking   Media Relations
 

More Than Poking Media Relations

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Designed for UNCG class on media relations to explain how social media can help nonprofits and government agencies to connect.

Designed for UNCG class on media relations to explain how social media can help nonprofits and government agencies to connect.

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  • FB: 35+ Twitter: Female Meanwhile, Google, with its dominant YouTube property, shows no signs of slowing down. It crossed a hundred million unique viewers in the U.S., according to comScore’s numbers. And it gained nearly 600 million videos viewed for the month. To put that in perspective, YouTube gained more in terms of videos streamed last month that any of its rivals streamed total . YOuTube: 97
  • More than 200 million active users More than 100 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older
  • Facebook partnered with CNN on inauguration day to show live feeds of Facebook status updates. Over 2 million status updates were posted through the CNN.com Live Facebook feed with 4,000 status updates per minute on average and a huge spike of 8,500 updates when President Obama began his speech
  • Ashton Kutcher donated 100,000 bed nets to fight malaria in Africa Oprah: 43% jump in Twitter traffic Retention rate: Neilson research says 60% of Twitter users give up after 1 month
  • Twitter: I used it for a client to drive comments and awareness to a corporate blog. Web traffic went up 524% and comments increased dramatically. We did it by offering $100 Visa gift cards at the holidays for Twitter users frugal tips. They could Tweet it, post it on Facebook wall, enter as a blog comment on client’s blog or their own blog, but they had to Tweet the location of their entry. We went from 28 to more than 1500 users in less than one month. Fundraising: Twestival was a one day event on February 12, 2009. 202 cities held events $250,000 raised in one day by a global grassroots effort Wells being dug in Ethiopia, Uganda and India: 55 projects

More Than Poking   Media Relations More Than Poking Media Relations Presentation Transcript

  • MORE THAN POKING … How Facebook and other social media are impacting media relations
  • WHAT IS SOCIAL MEDIA?
  • WHO USES IT?
    • Facebook
      • 200 Million active users
      • Fastest growing demographic: (age)______________
    • Twitter
      • Grew 1328% from February 2008-2009
      • Most users are: (gender)_________________
    • YouTube
      • 100 Million UNIQUE viewers in the US
      • Average viewer watches (number)_____ videos
  • FACEBOOK
    • Personal Pages: Not for business applications
      • Time to clean up: before interviews
      • Can help prospective employers get a sense of who you are
      • Live stream news feed takes a page from Twitter to provide constant information about your contacts
      • Vanity URLs coming this weekend (June 13 th )
  • FACEBOOK
    • Group pages
      • Business applications
      • Short term
      • Causes/Events
      • “ Friendable”
      • Discussions
  • FACEBOOK
    • Fan Pages
      • Indexable: SEO
      • Can’t “friend” like a group page, but easier to find fans now
      • Changes to Facebook make Fan pages act much more like personal pages, which can help businesses
      • Public Profiles Guide:
      • http://www.facebook.com/FacebookPages
  • FACEBOOK ADAPTS
    • Facebook Connect
      • Potential to change the way people interact with social media
      • More opportunities to make one profile and that serve as your personal brand across all channels
  • TWITTER
    • Microblogging: 140 Characters at a time
    • Ashton Kutcher: Race to 1 million
    • Oprah effect
    • Retention rate could be an issue.
  • TWITTER
    • How to find what you’re looking for:
      • @ replies
      • # hashtag
      • Twitter communites like Twittermoms
      • Twello
      • Search.twitter.com
      • Wefollow.com
      • Twittercounter
  • TWITTER
    • How to harness it:
      • Drive traffic to a Web site or blog
      • Raise awareness
      • Offer giveaways
      • Respond to consumer complaints
      • Fast breaking news
      • Fundraising
  • PITCHING VIA TWITTER
    • Some journalists welcome the brevity of a 140 character pitch, but not all.
    • Use link shorteners like tinyurl or bit.ly to direct media contact to more info.
    • Offer more than just spammy pitches – engage contact in conversation, build your relationship
    • Rule of thumb: 3 to 1
  • MEDIA ON TWITTER
    • www.mediaontwitter.com
    • Eleven countries
    • Rick Sanchez
    • Cision offers Twitter handles
  • SOCIAL MEDIA: CONNECTS
    • LinkedIn
      • Create a business profile for yourself
      • Join groups of target media (writers/editors)
      • LinkedIn expert answers
      • Follow your media contacts from pub to pub via LinkedIn
  • SOCIAL MEDIA: BLOGS
    • Many journalists have web duties, in addition to fewer staff members to enterprise stories
    • Connect with reporters, columnists via their blogs: use comments to engage them, position yourself as source
    • Use links to your site in comments to promote your organization (sparingly)
  • MEDIA RELATIONS: MORE THAN PITCHING
    • Use social media to give your organization or cause depth, show engagement
    • Create groundswell, grassroots numbers via social media to put your story on media’s radar
  • FOR MORE INFORMATION
    • www.twitter.com/stephskordas
    • www.linkedin.com/in/stephanieskordas
    • [email_address]