Social media is my business module 5


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Social media is my business module 5

  1. 1. Social Media Is My Business <ul><li>Module 5: Fan Page Advertising, Intro to LinkedIn, Intro to Twitter </li></ul>Special thanks to and Salvatore Vuono for the Image. Check out Mr. Vuono's Work at
  2. 2. Lightning Round – Review of Last Class <ul><li>The interaction you are trying to encourage may drive the Social Media tool to test first: </li></ul><ul><ul><li>Brand Exposure? FB, Tw, YT </li></ul></ul><ul><ul><li>Communicate? FB, Tw, YT, LI, Dg </li></ul></ul><ul><ul><li>Drive website traffic? Dg, SU </li></ul></ul><ul><ul><li>Search Engine Optimization SU, Dg, YT, Fr </li></ul></ul>
  3. 3. Facebook – Top 10 Privacy Settings <ul><li>Friend Lists </li></ul><ul><li>Remove Yourself From Facebook Search Results </li></ul><ul><li>Remove Yourself From Google </li></ul><ul><li>Avoid the Infamous Photo/Video Tag Mistake </li></ul><ul><li>Protect Your Albums </li></ul><ul><li>Prevent Stories From Showing Up in Your Friends’ News Feeds </li></ul><ul><li>Protect Against Published Application Stories </li></ul><ul><li>Make Your Contact Information Private </li></ul><ul><li>Avoid Embarrassing Wall Posts </li></ul><ul><li>Keep Your Friendships Private </li></ul><ul><li>Source: </li></ul>
  4. 4. Facebook By The Numbers <ul><li>Astronomical Growth </li></ul><ul><ul><li>Accounts </li></ul></ul><ul><ul><li>Fan Pages </li></ul></ul><ul><li>Astronomical Utilization </li></ul><ul><ul><li>55 minutes per day </li></ul></ul><ul><ul><li>“Fans” 9 pages per month </li></ul></ul>
  5. 5. The Mechanics of Facebook <ul><li>You open an account </li></ul><ul><li>You set your privacy settings </li></ul><ul><li>You “Friend” People, People Friend You </li></ul><ul><li>You share things with people via status updates. </li></ul><ul><li>These things are posted to your friends “News Feed” </li></ul>
  6. 7. About the News Feed <ul><li>News Feed picks stories that Facebook thinks you’ll enjoy based on a variety of factors: </li></ul><ul><ul><li>How many friends have “liked” or interacted with that story. </li></ul></ul><ul><ul><li>How likely you are to interact with that story based on previous interactions. </li></ul></ul><ul><ul><ul><li>(Think Tivo – Predictive Modeling) </li></ul></ul></ul>
  7. 8. The Mechanics of Facebook <ul><li>Your friends AND the Fan Pages you have subscribed to share things via their status updates. </li></ul><ul><li>These status updates appear in your News Feed. </li></ul><ul><li>People can write notes SPECIFICALLY to you on your wall. All your friends can see this, depending on your privacy settings. </li></ul><ul><li>People can send “Messages”. Messages are the equivalent of a private email box. Only you and the message participants can see it. </li></ul>
  8. 9. Summary <ul><li>Status Updates = News Feeds </li></ul><ul><li>Wall Posts = Your Wall Only </li></ul><ul><li>Messages = Private </li></ul>
  9. 10. How does Facebook Make Money? <ul><li>Estimated $550 million per year in revenues…and growing </li></ul><ul><li>The answer: </li></ul><ul><ul><li>Advertisements </li></ul></ul>
  10. 16. LinkedIn <ul><li>LinkedIn connects you to your trusted business contacts </li></ul><ul><li>60 Million Members </li></ul><ul><li>Business “Dating Service” </li></ul>
  11. 17. The Mechanics of LinkedIn <ul><li>Open an account </li></ul><ul><li>Assign your privacy settings </li></ul><ul><li>Complete your profile </li></ul><ul><li>Invite trusted business connections to connect </li></ul><ul><li>Ask for and supply introductions to </li></ul>
  12. 18. LinkedIn <ul><li>LIVE DEMO </li></ul>
  13. 21. Twitter <ul><li>Twitter – Communicating in short, easy to digest 140 character or less posts </li></ul><ul><li>EXTREMELY powerful search engine </li></ul><ul><li>Open architecture </li></ul><ul><ul><li>People build really slick ways to process all the info available on Twitter </li></ul></ul><ul><li>LIVE DEMO </li></ul>
  14. 22. The Mechanics of Twitter <ul><li>Open an account </li></ul><ul><li>Determine your privacy settings </li></ul><ul><li>Complete your Twitter profile </li></ul><ul><li>“ Follow” people or businesses you know or like or would like to know or like </li></ul><ul><li>Decide your “voice” on Twitter. (Similar to the “voice” we discussed on a Facebook Fan Page) </li></ul>
  15. 23. Who should I follow? <ul><li>Thought leaders in your business </li></ul><ul><li>Companies or leaders of companies that you want to emulate </li></ul><ul><li>Unique marketers </li></ul><ul><li>News organizations </li></ul><ul><li>Strangers talking about topics you are interested in: </li></ul><ul><ul><li> </li></ul></ul>
  16. 24. Homework <ul><li>Set up a LinkedIn Account </li></ul><ul><li>Search for 10 colleagues and invite them to connect </li></ul><ul><li>Set up a Twitter Account </li></ul><ul><li>Find 100 relevant people to follow </li></ul>