Why Social Media Sizzles

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A presentation by Pete Codella, APR at the 28th Annual Utah Conference on Safety and Industrial Hygiene - Oct. 14, 2011. How to use blogs, Facebook, LinkedIn, YouTube and Twitter to share key messages and create engagement.

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Why Social Media Sizzles

  1. 1. Why social media sizzles<br />28th Annual Utah Conference on Safetyand Industrial Hygiene<br />by Pete Codella, APR<br />October 14, 2011<br />
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  3. 3. pete@codellamarketing.com<br />
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  5. 5. @codella<br />
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  7. 7. @Pete Codella<br />
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  9. 9. +Pete Codella<br />
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  11. 11. Retep Chronisz<br />
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  13. 13. Goal<br />Learn how social media has changed the way we communicate and provides new, inexpensive tools to hear from and reach constituents in ways never before possible.<br />
  14. 14. Agenda<br />Find out how to use blogs, Facebook, LinkedIn, YouTube and Twitter to share key messages and create engagement.<br />
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  24. 24. Social Media Revolution 3<br />bit.ly/nGcuTi<br />
  25. 25. Online strategy<br />
  26. 26. Microsites<br />Maximize your digital footprint<br />website<br />newsroom<br />blog<br />
  27. 27. Distributed content<br />MainSite<br />
  28. 28. =<br />
  29. 29. The Google<br />Golden Triangle<br />
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  32. 32. websitegrader.com<br />
  33. 33. woorank.com<br />
  34. 34. Blogging for business<br />Be a thought leader<br />Engage with key constituents<br />Provide commentary, news and information<br />Use a human voice, not corporate-speak<br />WordPress.org<br />
  35. 35. blogs.marriott.com<br />
  36. 36. blogsouthwest.com<br />
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  38. 38. Uses<br />Personal profile<br />Business profile<br />Facebook as a page (participate as a brand)<br />Community pages<br />Facebook groups, open or private<br />
  39. 39. facebook.com/press.php<br />
  40. 40. Approach<br />Use Facebook personally,<br />Then use it on behalf of a brand.<br />. . . same goes for Twitter.(and every other social media platform)<br />
  41. 41. What to post<br />Links to important Web pages<br />Blog posts<br />News releases<br />In the news items<br />Videos<br />Photo galleries<br />Online presentations<br />Awards received<br />
  42. 42. Rule of Thumb<br />If it’s online,you can post it on .<br />
  43. 43. Rule of Thumb<br />If it’s online,you can post it on .<br />
  44. 44. Rule of Thumb<br />If it’s online,you can post it on .<br />every other social media platform<br />
  45. 45. Practical matters<br />Identify the objective for the page<br />Who’s your target audience?<br />What do you want them to do there?<br />Goals<br />How many likes do you want?<br />Set a vanity URL<br />Keep it fresh — people expect frequent (like daily) updates<br />Have fun!<br />
  46. 46. Set your username<br />facebook.com/username<br />
  47. 47. URL is your keyphrase<br />Keep in mind that your URL becomes the primary text associated with your Facebook page.<br />Example: Facebook.com/CodellaMarketingIn a Google Search for “Codella Marketing”the Facebook link ranks #4.<br />
  48. 48. 4<br />
  49. 49. Edit your page<br />
  50. 50. Like box<br />
  51. 51. Import an RSS feed<br />Edit page > Apps > Notes: Go to App<br />
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  54. 54. Involver plugins<br />
  55. 55. Top 50<br />bit.ly/o0U3I0<br />
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  63. 63. Polls<br />Videos<br />Photos<br />
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  67. 67. A few suggestions<br />Ask your team, customers, vendors and business partners who already know you to like your Facebook page.<br />on.mash.to/r10Uce<br />
  68. 68. A few suggestions<br />Ask questions. You’ll get valuable feedback, plus you’ll be more likely to appear in others’ newsfeeds.<br />
  69. 69. A few suggestions<br />Share photos and ask others to share photos. Facebook photos remain the most viral feature of its platform.<br />
  70. 70. A few suggestions<br />Find the resources to respond to your fans questions and inquiries.<br />
  71. 71. A few suggestions<br />If you have a physical location, use Facebook Places(facebook.com/places) and Deals(facebook.com/deals — coming soon to a city near you) to drive traffic to your door.<br />Deals are currently available in Atlanta, Austin, Dallas, San Diego and San Francisco.<br />
  72. 72. A few suggestions<br />Know your audience well. When you make a mistake, quickly own up to it, do right by your audience and fix the problem.<br />
  73. 73. A few suggestions<br />Integrate Facebook outside your page on your main website and in as many places as possible. Create more compelling opportunities for people to buy your product/service based on their friends’ likes.<br />
  74. 74. A few suggestions<br />Find synergy with other organizations and entities, then work together to promote each other’s Facebook pages so that everyone benefits.<br />
  75. 75. Networking<br />
  76. 76. Not Google Plus<br />bit.ly/n6Hret<br />
  77. 77. LinkedIn.com<br />
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  85. 85. YouTube stats<br />#2 search engine worldwide<br />48 hours of video uploaded every minute<br />Now, more video is uploaded to YouTube in one month than the 3 major US networks created in 60 years<br />
  86. 86. youtube.com/t/press_statistics<br />
  87. 87. YouTube for business<br />It’s your free online advertising channel<br />Build a video campaign around keywords — must be driven by video title, description and tags<br />Search for your keywords, any competition?<br />
  88. 88. youtube.com/blendtec<br />
  89. 89. bit.ly/richroll<br />
  90. 90. sold more than 100,000 digital downloads<br />peaked at #58 on the Billboard Hot 100<br />
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  93. 93. SuperNews! Twouble with Twitters<br />youtube.com/watch?v=PN2HAroA12w<br />
  94. 94. A few examples from the Summer 2011 NetProspex Social Business Report<br />bit.ly/p3wFlb<br />
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  106. 106. Limited space<br />Like Facebook, with Twitter you can link to and comment on anything that’s online.<br />But, you’ve only got 140 characters!<br />Use Bitly to shorten and track your links.<br />
  107. 107. Build your network<br />
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  109. 109. Keeping up with the conversation<br />Use a Twitter management tool like HootSuite or TweetDeck<br />Search for brands, usernames and hashtags<br />
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  111. 111. Be real, be human<br />People as brand evangelists usually secure more engagement (not necessarily more followers) than a brand’s Twitter channel.<br />People want to interact with people.<br />
  112. 112. Many reps, one account<br />
  113. 113. Manage a list of tweeps<br />twitter.com/jetblue/team<br />
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  116. 116. Build relationships<br />Search for journalists and others to follow in your industry<br />Retweet their posts<br />Be a resource to them<br />Keep them updated on news<br />
  117. 117. Twitter Movie Trailer Parody<br />youtube.com/watch?v=SAXEm25UpQo<br />
  118. 118. Act like an artist<br />Frequently self-publish unique content<br />Be creative<br />Be fun<br />Be human<br />
  119. 119. google.com/analytics<br />
  120. 120. Key takeaways<br />New technology has forever changed the way we communicate<br />Utilize social media tools for marketing and public relations — and to secure top online search placement<br />Embrace your inner publisher<br />
  121. 121. Online learning<br />hubspot.com/inbound-marketing-university<br />
  122. 122. wiki.beingpeterkim.com<br />
  123. 123. CaseStudiesOnline.com<br />
  124. 124. SocialMediaGovernance.com<br />
  125. 125. mashable.com<br />
  126. 126. prdaily.com<br />
  127. 127. Baby steps<br />Feeling overwhelmed?<br />Take it one step at a time.<br />Personal experience leads to successful professional experience.<br />
  128. 128. Questions<br />Questions, comments anddiscussion<br />
  129. 129. Pete Codella, APRAccredited in Public Relations<br />about.me/petecodella<br />TXT prpete to 50500<br />for my SMS business card<br />by Contxts.com<br />
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  131. 131. Happy social media-ing<br />

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