A presentation by Pete Codella, APR at the 28th Annual Utah Conference on Safety and Industrial Hygiene - Oct. 14, 2011. How to use blogs, Facebook, LinkedIn, YouTube and Twitter to share key messages and create engagement.
13. Goal Learn how social media has changed the way we communicate and provides new, inexpensive tools to hear from and reach constituents in ways never before possible.
14. Agenda Find out how to use blogs, Facebook, LinkedIn, YouTube and Twitter to share key messages and create engagement.
34. Blogging for business Be a thought leader Engage with key constituents Provide commentary, news and information Use a human voice, not corporate-speak WordPress.org
44. Rule of Thumb If it’s online,you can post it on . every other social media platform
45. Practical matters Identify the objective for the page Who’s your target audience? What do you want them to do there? Goals How many likes do you want? Set a vanity URL Keep it fresh — people expect frequent (like daily) updates Have fun!
47. URL is your keyphrase Keep in mind that your URL becomes the primary text associated with your Facebook page. Example: Facebook.com/CodellaMarketingIn a Google Search for “Codella Marketing”the Facebook link ranks #4.
67. A few suggestions Ask your team, customers, vendors and business partners who already know you to like your Facebook page. on.mash.to/r10Uce
68. A few suggestions Ask questions. You’ll get valuable feedback, plus you’ll be more likely to appear in others’ newsfeeds.
69. A few suggestions Share photos and ask others to share photos. Facebook photos remain the most viral feature of its platform.
70. A few suggestions Find the resources to respond to your fans questions and inquiries.
71. A few suggestions If you have a physical location, use Facebook Places(facebook.com/places) and Deals(facebook.com/deals — coming soon to a city near you) to drive traffic to your door. Deals are currently available in Atlanta, Austin, Dallas, San Diego and San Francisco.
72. A few suggestions Know your audience well. When you make a mistake, quickly own up to it, do right by your audience and fix the problem.
73. A few suggestions Integrate Facebook outside your page on your main website and in as many places as possible. Create more compelling opportunities for people to buy your product/service based on their friends’ likes.
74. A few suggestions Find synergy with other organizations and entities, then work together to promote each other’s Facebook pages so that everyone benefits.
85. YouTube stats #2 search engine worldwide 48 hours of video uploaded every minute Now, more video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
87. YouTube for business It’s your free online advertising channel Build a video campaign around keywords — must be driven by video title, description and tags Search for your keywords, any competition?
94. A few examples from the Summer 2011 NetProspex Social Business Report bit.ly/p3wFlb
95.
96.
97.
98.
99.
100.
101.
102.
103.
104.
105.
106. Limited space Like Facebook, with Twitter you can link to and comment on anything that’s online. But, you’ve only got 140 characters! Use Bitly to shorten and track your links.
109. Keeping up with the conversation Use a Twitter management tool like HootSuite or TweetDeck Search for brands, usernames and hashtags
110.
111. Be real, be human People as brand evangelists usually secure more engagement (not necessarily more followers) than a brand’s Twitter channel. People want to interact with people.
116. Build relationships Search for journalists and others to follow in your industry Retweet their posts Be a resource to them Keep them updated on news
120. Key takeaways New technology has forever changed the way we communicate Utilize social media tools for marketing and public relations — and to secure top online search placement Embrace your inner publisher