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Essential Social Media for Communicators

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Amanda Miller Littlejohn
Amanda Miller Littlejohn

Essential Social Media for Communicators How to Use Blogs, Facebook, and Twitter for PR By now you're using social media tools in your communications matrix, right? If not, you're missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand's reputation, and build relationships with media and your target audience. These days, everyone is online, so if you're not, you will inevitably be left behind. This webinar will outline the basic tools you HAVE to be using for communications, and HOW to use them offer valuable case studies of organizations who are using social media effectively for PR show you ways to reach out to journalists using social media, and give you simple tools for measuring the reach of your social media program.

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National Black Public Relations Society WEB CAFÉ ESSENTIAL SOCIAL MEDIA FOR COMMUNICATORS: How to Use Blogs, Facebook & Twitter for PR Amanda Miller Littlejohn Miller Littlejohn Media Group Mopwater PR + Media Notes April 8, 2010
Welcome to the Web Café! Wynona Redmond, President Deborah Hyman , Executive Vice President Moderator: Dawn Roberts http://www.nbprs.org
Amanda Miller Littlejohn Amanda Miller Littlejohn is an idea oven and brand problem solver working at the intersection of public relations, marketing and social media. Specializing in new media and online communications, Amanda helps individuals, businesses and organizations leverage social media and new media tools to create exciting, creative PR and marketing programs. She has developed messaging for large national non-profits, local associations, consulting firms and small business. A former journalist and a writer first by training and passion, she was one of 10 journalists selected to attend the Academy for Alternative Journalism’s 2006 Summer Academy at Northwestern University’s Medill School of Journalism. She now enjoys using her journalistic training to report on the latest industry news and trends for her site Mopwater PR + Media Notes, and recently released the Mopwater PR + Media Notes Manual for a Stellar PR Career: How to Land the PR Job You Need & Get the Clients You Want to Create a Career You will Love. For more information, visit: http://millerlittlejohnmedia.com . About Our Speaker
[object Object],[object Object],[object Object],[object Object],Today’s Learning Objectives
[object Object],[object Object],[object Object],[object Object],Why Social Media for PR?
[object Object],[object Object],[object Object],[object Object],Social Media is a New Set of Tools
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Tools Should I Use?
The Blog The Blog
[object Object],[object Object],[object Object],[object Object],[object Object],First and Foremost:The Blog
[object Object],[object Object],[object Object],[object Object],[object Object],Uses of The Blog
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples of Well-Developed Blogs
Facebook Is Your Brand on Facebook?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Explosive Use of Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Page Tips
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Ideas
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Great Facebook Pages
Are You Harnessing the Power of Twitter? Twitter
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Undeniable Power of Twitter
[object Object],[object Object],[object Object],[object Object],Twitter: The Message Pollinator
[object Object],[object Object],[object Object],[object Object],Hashtags Control Conversations
[object Object],[object Object],[object Object],[object Object],[object Object],Brand Through Tagging
[object Object],[object Object],[object Object],[object Object],[object Object],Undeniable Power of Twitter
Reaching Out to the Media Social Media Relations
[object Object],[object Object],[object Object],[object Object],[object Object],Reaching Out to the Media
[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Grants Access
[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Keeps Us in Touch
Measuring Your Efforts Social Media Measuring
[object Object],[object Object],[object Object],[object Object],[object Object],Measuring
[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Keeps Us in Touch
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring the Reach of Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring the Reach of Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other Social MediaTools You Should Try
[object Object],[object Object],[object Object],[object Object],Resources for PR and Social Media ,[object Object],[object Object],[object Object]
Questions? For More Information: Email: [email_address] com Facebook: Mopwater PR + Media Notes on Facebook Amanda on Facebook Twitter: @ amandamogul LinkedIn: Amanda Miller Littlejohn
For more information on national and chapter programs or to join, visit www.nbprs.org . Slide Title/ Subhead Thank You for Your Support

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Essential Social Media for Communicators

  • 1. National Black Public Relations Society WEB CAFÉ ESSENTIAL SOCIAL MEDIA FOR COMMUNICATORS: How to Use Blogs, Facebook & Twitter for PR Amanda Miller Littlejohn Miller Littlejohn Media Group Mopwater PR + Media Notes April 8, 2010
  • 2. Welcome to the Web Café! Wynona Redmond, President Deborah Hyman , Executive Vice President Moderator: Dawn Roberts http://www.nbprs.org
  • 3. Amanda Miller Littlejohn Amanda Miller Littlejohn is an idea oven and brand problem solver working at the intersection of public relations, marketing and social media. Specializing in new media and online communications, Amanda helps individuals, businesses and organizations leverage social media and new media tools to create exciting, creative PR and marketing programs. She has developed messaging for large national non-profits, local associations, consulting firms and small business. A former journalist and a writer first by training and passion, she was one of 10 journalists selected to attend the Academy for Alternative Journalism’s 2006 Summer Academy at Northwestern University’s Medill School of Journalism. She now enjoys using her journalistic training to report on the latest industry news and trends for her site Mopwater PR + Media Notes, and recently released the Mopwater PR + Media Notes Manual for a Stellar PR Career: How to Land the PR Job You Need & Get the Clients You Want to Create a Career You will Love. For more information, visit: http://millerlittlejohnmedia.com . About Our Speaker
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  • 12. Facebook Is Your Brand on Facebook?
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  • 17. Are You Harnessing the Power of Twitter? Twitter
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  • 23. Reaching Out to the Media Social Media Relations
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  • 27. Measuring Your Efforts Social Media Measuring
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  • 34. Questions? For More Information: Email: [email_address] com Facebook: Mopwater PR + Media Notes on Facebook Amanda on Facebook Twitter: @ amandamogul LinkedIn: Amanda Miller Littlejohn
  • 35. For more information on national and chapter programs or to join, visit www.nbprs.org . Slide Title/ Subhead Thank You for Your Support

Editor's Notes

  1. Hashtag is #NBPRS
  2. Questions you may hear from your superiors: either-does this fit us? Is this just a trend? Email was just a trend, now it is an accepted and arguably outdated communications tool.
  3. Indexed by google Most recent posts are pushed up
  4. Shoemaker, blog about shoes to become perceived as the expert Position in a crowded field Set yourself apart SEARCH ENGINES LIKE GOOGLE CRAWL SITES UPDATED MOST OFTEN. LIKE BLOGS. TAGGING
  5. Get started free. Wordpress Things that make a good blog: Regular Features that feed content Real People Videos and Photos X of the Week or X of the Month
  6. Events-RSVP, Search, Profiles
  7. Difference between a Page and a Profile Store Hours, Phone Numbers, Visible Groups, Profiles, Pages GreatLoaf
  8. MINT anecdote: towels on the treadmills, water in the cooler Behind the scenes Tagging creates viral nature Influential Person, Companies with similar client Demographic
  9. IT’s FREE No excuses Interaction with Fans Customized tabs Questions and Answers Links to relevant information Photos and Video
  10. Search for terms about your brand Search for your competitors Search for terms, issues, links
  11. What is a hashtag? It organizes tweets. Makes sense of the clutter. Twitch example Transcript is available Mass, note-sharing I wish this was around in college Using hashtags, and live-tweeting lectures.
  12. Think of keywords that communicate your brand or the links you often share #pr #socialmedia #parenting #yoga URL shortener Famous Chats are Journchat, #SoloPR #SmallBizChat #BlogChat #SportsPRChat #PRStudChat
  13. Especially these days in age Send a message on FB without being friends Send a message on LinkedIn Almost as good as email Send a public message on Twitter
  14. Cola makers sneakers Time to engage your customers
  15. Ill-fitting sneakers, new mothers