Social Media for Photographers


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This presentation covers the overview of social media for photographers. It looks at the sites that photographers should be a part of and breaks down some of the myths surrounding social media.

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Social Media for Photographers

  1. 1. Social Media for Photographers<br />Erin Blaskie -<br />@ErinBlaskie (Twitter)<br />
  2. 2. What We’re Going to Cover<br />Three Myths About Social Media<br />How You, as a Photographer, Can Directly Benefit From Social Media<br />Three Must-Use Services<br />Five Ways to Find Your “Tribe”<br />Ways to Enhance Your Experience on Each Social Media Site<br />
  3. 3. Myths About Social Media: The MySpace Phenomenon<br />
  4. 4. Myths About Social Media<br />Myth #1: Social Media is Tweens Chatting with Friends on MySpace<br />Myth #2: Social Media is Time Consuming<br />Myth #3: Social Media is a Waste of Time – People Want to Be Sold To!<br />
  5. 5. Myths About Social Media<br />Myth #1: Social Media is Tweens Chatting with Friends on MySpace<br />Yes, MySpace is popular for that target market but there are professional social media sites<br />Twitter, Facebook and LinkedIn are just three of the sites that target professionals<br />Real networking and business development opportunities exist on the sites targeted to your industry / target market<br />
  6. 6. Myths About Social Media<br />Myth #2: Social Media is Time Consuming<br />You get back whatever you put into it<br />Can be controlled in your time management plan<br />You can outsource some of the activities associated with social media (not the engagement and relationship building however)<br />You can choose which sites get your attention – fewer sites, more engagement equals success<br />
  7. 7. Myths About Social Media<br />Myth #3: Social Media is a Waste of Time – People Want to Be Sold To!<br />People want to buy from people and social media shortens the know, like and trust timeline<br />You don’t want to waste your efforts on consistently expanding into new markets – focus on a targeted group<br />Social media is less about selling and more about relationship building and engagement<br />
  8. 8. Benefits to a Photographer<br />Reach a highly targeted audience<br />Search tools allow you to find the people on social media you need to connect with<br />Consistently update your target market<br />You can broadcast out tips, advice, photographs, opportunities and whatever else is going to make them look at you as their go-to-photographer<br />Example: Here are a few of our favourite wedding photography poses - <link><br />
  9. 9. Benefits to a Photographer<br />Being a photographer relies heavily on building relationships<br />Social media allows you to connect and communicate with your target market without jumping to the sale<br />Find partners to collaborate with<br />Diversify your portfolio / offerings<br />Complimentary services and products expand convenience for your clients<br />
  10. 10. Four Must-Use Social Media Sites<br />
  11. 11. Four Must-Use Social Media Sites<br />Twitter<br /><br />LinkedIn<br /><br />Facebook<br /><br />Flickr<br /><br />
  12. 12. Goals of Using Twitter<br />Educate our followers with valuable content<br />Cheerlead and publicly praise other colleagues on in their endeavours<br />Share valuable links, blog posts and other links from other social media colleagues<br />Gently promote some of the things we are doing as well as a marketing approach<br />
  13. 13. Goals of Using Facebook<br />Think about who will be coming to your fan page - what do they want? Provide it to them in easily consumable ways.<br />Provide unique, exciting and valuable content either manually or automatically via RSS.<br />Engage, engage, engage. A community does not want to be solely marketed at / broadcasted to.<br />
  14. 14. Goals of Using LinkedIn<br />Use it to find jobs, people and business opportunities.<br />Employers can list jobs and search for potential candidates.<br />Job seekers can review the profile of hiring managers.<br />Users can post their own photos and view other photos to aid in identification.<br />
  15. 15. Goals of Using Flickr<br />Flickr is an excellent, pre-built community for photographers as it allows for people to connect and comment on your work.<br />Upload photos often and include links back to your primary website.<br />Connect with media buyers who may purchase your photos for magazines, books and other sources.<br />
  16. 16. Three Ways to Enhance YourExperience on Each Site<br />
  17. 17. Three Ways to Enhance Your Experience on Each Site<br />Twitter<br />Setup your account making sure to make use of the profile area, website address area and photo<br />Begin / continue following people in your industry, people using keywords of your industry and people you’d just like to know<br />Be sure to follow people back, engage with them through @ replies and direct messages and start conversations<br />
  18. 18. Twitter Tools<br />Threadsy<br />Allows you to track your Twitter accounts using a web-based application<br />Hootsuite<br />Allows you to setup pre-programmed Tweets<br /><br />Shortens long URLs / web links for use on Twitter<br />Twitter Lingo Explained Blog Post (Free)<br /><br />
  19. 19. Three Ways to Enhance Your Experience on Each Site<br />LinkedIn<br />Setup your account and ensure the entire profile is filled out, invite your friends and hook up with people you know through the friend finder<br />Participate actively in the LinkedIn Answers area – post questions for your target market and answer questions for free to gain visibility<br />Join Groups on LinkedIn that might contain fellow industry professionals or possible clients<br />
  20. 20. LinkedIn Tools<br /><br />Allows you to update LinkedIn and many other social media sites all at once<br />Outlook Toolbar / Browser Toolbar<br />Download the toolbar to make the most out of LinkedIn while inside of other programs<br />
  21. 21. Three Ways to Enhance Your Experience on Each Site<br />Facebook<br />Setup your account, fill out your profile in full detail and setup a Fan Page for your business<br />Find Groups on Facebook that contain relevant individuals or potential clients using your keywords to search them out<br />Utilize the tools that are available including: events, photos, blog feed import, etc. to really enhance your profile’s automation<br />
  22. 22. Facebook Tools<br /><ul><li>
  23. 23. Allows you to update LinkedIn and many other social media sites all at once
  24. 24. Facebook Notes
  25. 25. Bring in your blog’s RSS feed via the Facebook notes to keep people up-to-date
  26. 26. HTML Box
  27. 27. Add the HTML application box to your profile to collect names/e-mail addresses on your profile</li></li></ul><li>Three Ways to Enhance Your Experience on Each Site<br />Flickr<br />Setup your profile in its entirety – the Flickr profile process will help you ensure completion<br />Post new photos to Flickr often and make use of the tags – this is how the majority of connections are made<br />Join groups on Flickr and post your photos to those groups - ie: wedding photography group<br />
  28. 28. Flickr Tools<br />Flickr Uploadr<br />Allows you to easily upload photos from your desktop<br />Upload via E-mail<br />You can also upload your photos via e-mail (great for cell phones too!)<br />Flickr Slideshows<br />You can create slideshows that you can embed onto your websites.<br />
  29. 29. Where to Find Your “Tribe”<br />
  30. 30. Ways to Find Your “Tribe”<br />Twitter <br /><br /><br /><br />Twitter Lists<br />Checking for Twitter Icons on People’s Websites<br />Include Your Twitter Info Wherever You Give Contact Information Regularly<br />
  31. 31. Ways to Find Your “Tribe”<br />LinkedIn<br /><br /><br /><br />Pull in Your Contacts Regularly Through Connection with Your Address Book<br />
  32. 32. Ways to Find Your “Tribe”<br />Facebook<br /><br /><br /><br /><br />
  33. 33. If you are not moving closer to what you want in sales (or in life), you probably aren't doing enough asking.<br />-- Jack Canfield<br />
  34. 34. Engage With Me So That I May Engage With You<br />@ErinBlaskie on Twitter<br /> and<br /><br />Please e-mail me if you’d like (free):<br />5 Ways to Get More Love for Your Blog Posts<br />Social Media Automation Webinar Recordings<br />