How to create a product that people love (in 12 weeks!)
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How do you take an idea from that eureka moment to a fully working product and scalable web business? This talk from our Lightbulb to Launch event in London covers a bit about the work we do, how we help startups get started and design great products faster. Discover tips and techniques from lean startup, lean UX, behaviour engineering and branding.
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How to create a product that people love (in 12 weeks!)
- 1. How to create a product that people love (in 12 weeks!)! 6th September 2012, London!
- 2. hello! A product innovation studio by the sea!
- 3. we! startups! A product innovation studio by the sea!
- 6. www.welovelean.com our blog
- 13. business! design! technology!
- 14. business! design! technology!
- 15. “Life’s too short to build something nobody wants”! Ash Maurya, Running Lean!
- 16. •! Innovation requires a new approach! •! Reduce unnecessary waste! •! Maximise efforts for:! •! Learning! •! Speed! •! Focus! •! Doing not documenting!
- 18. •!Find a problem worth solving! •!Engage customers throughout! •!Continually test through iterations! •!Start today! !
- 19. “Customers don’t care about your solution. They care about their problems.”! Dave McClure, 500 Startups!
- 20. •! Have a clear vision ! •! Be flexible about how you get there! •! Craft a killer value proposition! •! Focus, focus, focus!!
- 21. "Almost every client I’ve ever worked for who is seeking greater market share has had no clear value proposition.”! Leisa Reichelt!
- 24. Invest in UX (but why?)! •! Happier, passionate customers! •! Positive PR = free marketing! •! Less customer support requests! •! Stronger brand! •! Long-term business value! •! Greater ROI the earlier it’s brought on board!
- 25. Startup prioritizer! What’s most important for your startup? Context is key.! There’s only so much resource avail!
- 26. “Build a remark-able product”! Seth Godin!
- 27. •! Make your product human & addictive:! •! Define your product personality (technology with soul!)! •! Create guiding design principles! •! Develop your ‘desire engine’!
- 29. Sample design principles! 1.! Start with user needs! 2.! Make the most frequent tasks easy & less frequent tasks achievable.! 3.! Design for the 80%! 4.! Make the default settings smart! 5.! Design with data! 6.! Do the hard work to make it simple! 7.! Iterate. Then iterate again.!
- 30. ! “the desire engine is a framework for manufacturing desire by guiding users through a series of experiences designed to create habits. The more often users run through them, the more likely they are to self-trigger.”" Nir Eyal!
- 32. 3 stages of a startup!
- 33. 1! 2! 3! Problem/ solution fit !
- 34. 1! 2! 3! Problem/ Product/ solution fit ! market fit !
- 35. 1! 2! Problem/ Product/ solution fit ! market fit ! Focus: Validated learning!
- 36. 1! 2! 3! Problem/ Product/ solution fit ! market fit ! Focus: Validated learning! Experiments: Pivots!
- 37. 1! 2! 3! Problem/ Product/ Scale! solution fit ! market fit ! Focus: Validated learning! Experiments: Pivots!
- 38. 1! 2! 3! Problem/ Product/ Scale! solution fit ! market fit ! Focus: Validated learning! Focus: Growth! Experiments: Pivots!
- 39. 1! 2! 3! Problem/ Product/ Scale! solution fit ! market fit ! Focus: Validated learning! Focus: Growth! Experiments: Pivots! Experiments: " Optimisations!
- 41. Do you have a problem worth solving?! •! Who are your customers?! •! Who will be your early adopters?! •! How will you reach them?! •! Design for everyone and you design for no-one!
- 42. Lean canvas!
- 48. “I listen to my customers, then I go with my gut instinct”! Richard Reed, Innocent Drinks!
- 50. Have I built something people want?! •! “Fake it, before you bake it”! •! Test & learn:! –! Create a prototype! –! Landing pages! –! Test pricing/monetisation! •! Start with the core features (MVP)! •! Experiment, the web is your lab! •! What will you measure?!
- 51. “I don’t care how smart you are. " Every design solution you put out there is a hypothesis.”! Jeff Gothelf, Proof NYC!
- 52. •! Play around with different models for each customer segment! •! Prioritise risks! •! List riskiest assumptions! •! Plan experiments!
- 53. “You don’t need code to test a software product”! Ash Maurya!
- 59. 3! scale!
- 60. 3! scale! & optimise
- 61. You’ve launched, now what?! •! Don’t be a feature pusher! •! 80% optimising, 20% new features! •! Keep iterating! •! Time to get investment/advisors/ mentors?! •! Ongoing resources & costs! •! Customer service/experience!
- 62. “It’s not iterative if you only do it once.”! Stuart Eccles, Made by Many!
- 63. What is the one metric that matters?!
- 64. “Vanity metrics make you feel good but don’t offer clear guidance on what to do.”! Eric Ries, The Lean Startup!
- 65. What next?!
- 66. Start today!! •! Do-it-yourself! •! Sign up to Steve Blank’s Lean Launchpad " http://spookstud.io/NevSwA! •! Create your own leancanvas.com! •! Use these AWESOME tools http:// spookstud.io/Nd2arT! •! But don’t make the same mistakes as others http://spookstud.io/P8RqaT ! •! Or sign up to our Kickstart workshop http://www.spookstud.io./ kickstartworkshop! •! !
- 67. spookstudio.com!