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141 bruce mc carthy's product culture manifesto wip

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ProductCamp Boston May 12 2018

Published in: Marketing
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141 bruce mc carthy's product culture manifesto wip

  1. 1. Toward a Manifesto
  2. 2. @prodculture Why I Quit My Job Bruce McCarthy, Founder, Product Culture
  3. 3. “You have to understand, we’re just not trying to be entrepreneurial here.” Executive to remain nameless
  4. 4. @d8a_driven Bruce McCarthy Founder, Product Culture ORACLE ATG IMARKET D&B NETPROSPEX NUANCE LOCALYTICS SKYHOOK WIRELESS VISTAPRINT ZIPCAR HOBSONS JOHNSON & JOHNSON ENERNOC SCHNEIDER ELECTRIC ONCAM EVARIANT HUAWEI INTRALINKS IMOTIONS ROUNDCORNER HEALTHWISE BPMA PRODUCT MANAGER DIRECTOR VP CHIEF PRODUCT PERSON PRESIDENT CEO STRATEGIC PARTNERSHIPS ENGINEERING MANAGER UX DESIGNER DATA ANALYST MARKETING SALES SCRUM MASTER ENTERPRISE COACH STARTUP ADVISOR TRAINER AUTHOR SPEAKER
  5. 5. @prodculture www.productroadmapping.com
  6. 6. Product Culture is a growth medium. It is the name we give to the necessary conditions for sustained commercial innovation.
  7. 7. @prodculture 4 Principles of Product Culture I need your contribution • Grab some stickies • Make notes as we go: • Examples & counter-examples • Additions & subtractions • Alternatives • Post them under the most relevant principle on your way out possible v
  8. 8. @prodculture Lead with a vision of human success Build small diverse teams Trust people to manage their work Learn and improve continuously
  9. 9. @prodculture Lead with a vision of human success Build small diverse teams Trust people to manage their work Learn and improve continuously
  10. 10. @prodculture US Porsche Unit Sales 0 15000 30000 45000 60000 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 2013 2016
  11. 11. @prodculture Lead with a vision of human success Build small diverse teams Trust people to manage their work Learn and improve continuously
  12. 12. @prodculture - Richard J. Hackman, Harvard Business Review “R&D teams do need an influx of new talent to maintain creativity and freshness—but only at the rate of one person every three to four years. The problem almost always is not that a team gets stale but, rather, that it doesn’t have the chance to settle in.”
  13. 13. @prodculture - Richard J. Hackman, Harvard Business Review Every team needs a deviant, someone who says, 
 “Why are we even doing this at all?”
  14. 14. @prodculture Lead with a vision of human success Build small diverse teams Trust people to manage their work Learn and improve continuously
  15. 15. “Since I do not know how to do that, this meeting is now adjourned, and you will return at ten o’clock tomorrow morning and explain your intentions.” Peter W. Schutz, CEO, Porsche AG 1981-9187
  16. 16. @prodculture Lead with a vision of human success Build small diverse teams Trust people to manage their work Learn and improve continuously
  17. 17. “We haven’t built it yet!” Ferry Porsche, son of founder Ferdinand Porsche, 1909-1998
  18. 18. @prodculture Lead with a vision of human success Build small diverse teams Trust people to manage their work Learn and improve continuously
  19. 19. ?
  20. 20. @prodculture The hardest thing about technology is people.
  21. 21. Product Culture is about people. Lead them, build teams, trust them, and help them learn.
  22. 22. @prodculture 4 Principles of Product Culture I need your contribution • Grab some stickies • Make notes as we go: • Examples & counter-examples • Additions & subtractions • Alternatives • Post them under the most relevant principle on your way out possible v
  23. 23. @prodculture To see the results: Visit productculture.org Sign up for my weekly nanoletter, ONE THING on Product Culture

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