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Rocket-Powered Bicycles: Avoiding Over and Under Engineering Your Product

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Chris Burnor, Co-founder and CTO at GroupTie, explains how to avoid over- or under-engineering your product.

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Rocket-Powered Bicycles: Avoiding Over and Under Engineering Your Product

  1. 1. Rocket Powered BicyclesAvoiding Over and Under Engineering your Product
  2. 2. Chris Burnor• GroupTie• StartupDigest• LinkedIn• DataDrivenSafety
  3. 3. Outline• What is a Product?• A Scientific Approach• An Unusual Example
  4. 4. The Problem
  5. 5. Over Engineering
  6. 6. Under Engineering
  7. 7. Why is this bad?It always pays to ask the questions no one else is
  8. 8. What is a Product?
  9. 9. Product connects business prioritieswith user experience
  10. 10. Product connects business prioritieswith user experience
  11. 11. So why is over/under engineering bad again?• Fails to realize business priorities• Fails realize user experience
  12. 12. Shouldn’t we plan for the future?
  13. 13. “Ay, there’s the rub”
  14. 14. Product is also a story• Idea• Market Validation• Traction• Market Dominance• Useless Patent Wars
  15. 15. How to build enough for the present but plan for the future
  16. 16. Science!
  17. 17. Scientific MethodIdea Test Conclusion
  18. 18. Idea• Think about business priorities• Think about user experience
  19. 19. Aside: Empathy• Desinging a product isfundamentally empathetic exercise• Think in your users’ minds• Don’t let your technical decisionsdrive your product• Let your product drive yourtechnical decisions
  20. 20. Test• Minimum Viable Product• Product: Viable Minimum
  21. 21. PVM• Focus on Product first• Focus on Viability to achieve thatproduct aim second• Focus on minimalism last
  22. 22. Aside: Scale• The scale of your tests will vary• Lack of big tests means no greatgrowth or ideas• Lack of small tests means too muchto do at one time• The measurement of scale is ‘doesthis test measure what we’re trying to
  23. 23. Conclusion and Re- evaluate• Vital!• Evaluation must drive next step
  24. 24. How does this solve the problem?• Separates the analytical from theempathetic• Focus on next step (Occam’s Razor)• Don’t lose sight of the vision
  25. 25. An Unusal Example: Apple• Focus clearly on product first: user experience, business priorities• Focus on viability second: It just works• Focus on minimalism third: No LTE, No RFID, no technolgies until ready
  26. 26. Questions?• Ask me now?• Ask me later? • @chrisburnor • chrisburnor.com

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