The document outlines strategies for finding customers and building a community, emphasizing the importance of resonating with your audience. Key suggestions include starting small, having a clear vision, and connecting authentically with like-minded individuals. It encourages creating a manifesto and focusing on one true fan to foster genuine engagement.

1. HOW TO FIND CUSTOMERS
& GROW YOUR TRIBE
LAURENCE McCAHILL / THE HAPPY STARTUP SCHOOL
FOR LITTLE OR NO COST

2. “THE BEST COMPANIES
MAKE YOU FEEL
SOMETHING”
JOHN KEARON

3. WRITE DOWN A COMPANY
YOU LOVE
& WHY

4. HAPPY TRIBE
13 WAYS WE’VE GROWN OUR
(AND YOU CAN TOO)

5. STAND FOR SOMETHING

6. THINK BIG, BUT START SMALL

7. LIVE IN THEIR SHOES

8. HAVE A CLEAR ENEMY

9. BY BEING CREDIBLE (SORTA)

10. BY SHUTTING THE F**K UP

11. BY KEEPING IT SIMPLE

12. FORGET ABOUT THE MONEY

13. SHARE YOUR PASSION

14. FINDING LIKE MINDS

15. NOT GIVING UP

16. HAVING A CALL TO ACTION

17. BEING THE CONNECTOR

18. BEING YOURSELF
BUT ULTIMATELY

19. RESOURCES

22. ”WITHOUT LEADERS,
THERE ARE NO
FOLLOWERS"
SETH GODIN

23. SO GO BUILD
YOUR TRIBE

24. BUT START WITH
ONE TRUE FAN

25. FIND YOUR 1 TRUE FAN
CREATE YOUR MANIFESTO
WRITE A MEDIUM POST

26. & WRITE DOWN 3 THINGS
YOU WANT PEOPLE TO
FEEL ABOUT YOUR
COMPANY

27. JOIN OUR TRIBE

28. WWW.HAPPYSTARTUPSUMMER.CAMP

29. WWW.THEHAPPYSTARTUPSCHOOL.COM/CLUBHOUSE

30. THANKS
WWW.THEHAPPYSTARTUPSCHOOL.COM