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21

@ W E L O V E L E A N

TACTICS TO

FAIL YOUR WAY TO

SUCCESS
AND BUILD A HAPPY STARTUP !
L E A N

S TA R T U P

M A C ...
THINK

BIG
START SMALL
LEARN
FAST
& BUILD
SH!T THAT
MATTERS
PASSION
PURPOSE
PEOPLE
PROFITS
IF YOU CARE
THEY’LL CARE
IT AIN’T EASY
BEING LEAN
FORGET THE JARGON…
JUST FIND SOME HUNGRY CUSTOMERS
FAKE IT
BEFORE YOU
MAKE IT

Flickr image from CWSEOntario
“
YOU DON’T
NEED CODE
TO TEST A
SOFTWARE
PRODUCT
ASH MAURYA
IT’S TIME TO START
EXPERIMENTING
“
AT LEAST 2/3
OF OUR IDEAS
ARE NEVER
GOING TO
WORK.
MARTY CAGAN
1.CREATE A LANDING PAGE
2.KEYNOTOPIA PROTOTYPE
3.ASK A SIMPLE QUESTION
4.CREATE A FAKE T-SHIRT
5.MOBILE PROTOTYPE
6.OBSERVE PEOPLE
7.CREATE A FAKE BUTTON
8.MINIMUM VIABLE RESTAURANT
9.THE PAPER MVP
10.DO IT YOURSELF
11.WRITE A CLASSIFIED AD
12.THE EMAIL CONCIERGE
13. DIRECT MARKETING
14.COFFEE SHOP TEST
15. HACKING w/CUSTOMERS
16.GET BACK TO BASICS
17.GOOGLE DOCS MVP
18.START BLOGGING
19.TEST EXISTING PRODUCTS
20.HAVE A GREAT STORY
21.CREATE A SLIDESHARE
DESIGN
FOR
EMOTION
BUILD YOUR TRIBE
WHO’S GONNA LOVE YA?
START
WITH
WHY?
I AM
NOT A
ROBOT
(n) ROBOT
A PERSON WHO WORKS
MECHANICALLY WITHOUT
ORIGINAL THOUGHT,
ESPECIALLY ONE WHO
RESPONSES AUTOMATICALLY
TO THE COMM...
SO
Flickr image from CWSEOntario

BE CREATIVE
EXPERIMENTING= LEARNING
WORK SMARTER
NOT HARDER
SET GOALS
AND TIMEBOX

Flickr image from minor9th
PIVOT
OR PERSEVERE

Flickr image from B4bees
YOUR VISION
SHOULD GUIDE YOU

Flickr image from B4bees
“
BE STRONG
ON VISION
BUT FLEXIBLE
ON DETAIL
JEFF BEZOS
BUT…
BE AWARE
VANITY

Flickr image from angermann
VALIDATION
NOW GO FORTH
AND ITERATE
THANKS &
GOOD LUCK!

@WELOVELEAN
21 tactics to fail your way to success (and build a happy startup)
21 tactics to fail your way to success (and build a happy startup)
21 tactics to fail your way to success (and build a happy startup)
21 tactics to fail your way to success (and build a happy startup)
21 tactics to fail your way to success (and build a happy startup)
21 tactics to fail your way to success (and build a happy startup)
21 tactics to fail your way to success (and build a happy startup)
21 tactics to fail your way to success (and build a happy startup)
21 tactics to fail your way to success (and build a happy startup)
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21 tactics to fail your way to success (and build a happy startup)

From Lean Startup Machine, London 26 Oct 2013

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21 tactics to fail your way to success (and build a happy startup)

  1. 1. 21 @ W E L O V E L E A N TACTICS TO FAIL YOUR WAY TO SUCCESS AND BUILD A HAPPY STARTUP ! L E A N S TA R T U P M A C H I N E L O N D O N / 2 6 O C T 2 0 1 3
  2. 2. THINK BIG
  3. 3. START SMALL
  4. 4. LEARN FAST
  5. 5. & BUILD SH!T THAT MATTERS
  6. 6. PASSION PURPOSE PEOPLE PROFITS
  7. 7. IF YOU CARE THEY’LL CARE
  8. 8. IT AIN’T EASY BEING LEAN
  9. 9. FORGET THE JARGON… JUST FIND SOME HUNGRY CUSTOMERS
  10. 10. FAKE IT BEFORE YOU MAKE IT Flickr image from CWSEOntario
  11. 11. “ YOU DON’T NEED CODE TO TEST A SOFTWARE PRODUCT ASH MAURYA
  12. 12. IT’S TIME TO START EXPERIMENTING
  13. 13. “ AT LEAST 2/3 OF OUR IDEAS ARE NEVER GOING TO WORK. MARTY CAGAN
  14. 14. 1.CREATE A LANDING PAGE
  15. 15. 2.KEYNOTOPIA PROTOTYPE
  16. 16. 3.ASK A SIMPLE QUESTION
  17. 17. 4.CREATE A FAKE T-SHIRT
  18. 18. 5.MOBILE PROTOTYPE
  19. 19. 6.OBSERVE PEOPLE
  20. 20. 7.CREATE A FAKE BUTTON
  21. 21. 8.MINIMUM VIABLE RESTAURANT
  22. 22. 9.THE PAPER MVP
  23. 23. 10.DO IT YOURSELF
  24. 24. 11.WRITE A CLASSIFIED AD
  25. 25. 12.THE EMAIL CONCIERGE
  26. 26. 13. DIRECT MARKETING
  27. 27. 14.COFFEE SHOP TEST
  28. 28. 15. HACKING w/CUSTOMERS
  29. 29. 16.GET BACK TO BASICS
  30. 30. 17.GOOGLE DOCS MVP
  31. 31. 18.START BLOGGING
  32. 32. 19.TEST EXISTING PRODUCTS
  33. 33. 20.HAVE A GREAT STORY
  34. 34. 21.CREATE A SLIDESHARE
  35. 35. DESIGN FOR EMOTION
  36. 36. BUILD YOUR TRIBE
  37. 37. WHO’S GONNA LOVE YA?
  38. 38. START WITH WHY?
  39. 39. I AM NOT A ROBOT
  40. 40. (n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
  41. 41. SO
  42. 42. Flickr image from CWSEOntario BE CREATIVE EXPERIMENTING= LEARNING
  43. 43. WORK SMARTER NOT HARDER
  44. 44. SET GOALS AND TIMEBOX Flickr image from minor9th
  45. 45. PIVOT OR PERSEVERE Flickr image from B4bees
  46. 46. YOUR VISION SHOULD GUIDE YOU Flickr image from B4bees
  47. 47. “ BE STRONG ON VISION BUT FLEXIBLE ON DETAIL JEFF BEZOS
  48. 48. BUT… BE AWARE
  49. 49. VANITY Flickr image from angermann
  50. 50. VALIDATION
  51. 51. NOW GO FORTH AND ITERATE
  52. 52. THANKS & GOOD LUCK! @WELOVELEAN

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