The term "Minimal Viable Product" has become so widely used that is seems to have lost its meaning. There is growing confusion whether the MVP is a "pre-launch" version of an online or mobile produce, or an "alpha" or "beta".
Creating the MVP is an excellent way of establishing whether a business idea is likely to fly in the real world. But, all too often I see people getting tanged up in the technicalities of what the MVP should include. And, when that happens, the purpose that the MVP should serve becomes forgotten or lost.
This presentation shows you how a logical process of creating two MVPs in quick succession will help anyone that is creating a web or mobile product to spend less time and money on creating a sustainable business by minimising the risk of "getting it wrong".
The advice applies to anyone, no matter how big or small the budget. And I can wholeheartedly testify that people who have applied this precise process have:
1. Saved hundreds of hours of efforts which would have taken them in the wrong direction,
2. Helped businesses that had built a product but found uptake lacklustre to reposition their offering to attract a much higher rate of customer acquisition and retention.