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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Examples: UW on Facebook UW Schools and Departments on Facebook: UW page launched: April 2008; Currently 9,913 22,208 fans Evans School of Public Affairs UW School of Law UWAA Undergraduate Research Program SACNAS College of Engineering Some of the UW leaders on Facebook:
Ready for FB You have the resources to monitor the page, answer fan questions, and update it frequently (ideally weekly). You have content that doesn’t just duplicate content on the UW page. You have Facebook friends who will become fans and help promote it. you have a game plan to address any situations that may arise as a result of posts
Not ready for FB Your unit has “control issues” You are unwilling to become part of the Facebook community yourself You think it’s something students can manage You think you can manage it without some student involvement
Twitter?! Huh? Personalized news feed A place to follow thought leaders in your fields of interest They have to be 140 characters or fewer
Twitter? So what? It grew by 1,382% year-over-year in Feb. ‘09 Grew from 5K tweets/day in ‘07 to 50M in ’10 Driver of news and referring traffic to sites Starting point to build relationships You don’t need to know people’s e-mail addresses to connect with them!
Twitter Pros Low technical skills Your department/school/college can have an ongoing presence in a Twitter “follower’s” routine, i.e. they look to you for info Typical Tweeters use the site at least daily, often hourly. BUT, this isn’t necessarily the pattern you have to follow. Pulse on your audience’s interests and trends Soundbites; easy to digest [vs. newsletters]
Twitter Cons Requires very regular maintenance 140-character limit may decrease depth of your engagements As Twitter usage increases, competition for attention increases.
Best Uses for Twitter News & event updates Emergency announcements Play-by-play reporting from conferences, lectures, sporting events, etc. To encourage conversation with and input from followers Eyewitness accounts (e.g. Haiti, Clemmons)
Examples: UW on Twitter UWNews: http://twitter.com/uwnews UWSportsNews: http://twitter.com/UWSportsNews UWTV: http://twitter.com/UWTV The Daily: http://twitter.com/thedaily The Henry: http://twitter.com/henryartgallery UW Career Center: http://twitter.com/uwcareercenter School of Public Health: http://twitter.com/uwsph Cliff Mass: http://twitter.com/cliffmass
What is Linked in A site for professional networking Users post resumes, recommend colleagues’ job skills Has more than 36 60M members Organizations create groups to bring together people who want to be associated with their brand
Uses for Linked in For Q&A opportunities Monitor the competition Facilitate networking Provide profile information, like statistics, demographics, key links
UW on Linked in University of Washington campuses Foster School UW Medicine School of Law iSchool Libraries Alumni Group
Want to know more? Social Media Governance http://socialmediagovernance.com/policies.php UW Marketing Toolkit: https://www.washington.edu/externalaffairs/uwmarketing/toolkits/best-practices/ Mashable http://mashable.com/social-media/ Common Craft http://www.youtube.com/user/leelefever
Social Media & Retention Inigral http://blog.inigral.com/research-on-social networking-in-retention/ Virtual College Fairs.com http://collegerecruiting.virtualcollegefairs.com/wp/ .EduGuru http://doteduguru.com/