Exploring Social Media


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Exploring Social Media

  1. 1. Exploring Social Media<br />
  2. 2. Exploring Social Media<br />Frequently asked questions…<br /><ul><li> Why do I need to be on Facebook?
  3. 3. Why do I need to be on Twitter?
  4. 4. Why do I need a blog?
  5. 5. What’s the point of You Tube?
  6. 6. How much time do I have to spend on this?
  7. 7. What are my responsibilities?</li></li></ul><li>Exploring Social Media<br />Where are you?<br />
  8. 8. Exploring Social Media<br />Mobile Devices<br />
  9. 9. Exploring Social Media<br />Why is your mobile device important?<br />
  10. 10. Exploring Social Media<br />Social Media Revolution<br /><ul><li> The fastest growing segment on Facebook is 55-65 year-old females
  11. 11. 80% of companies using LinkedIn as a primary tool to find employees
  12. 12. 2009 US Department of Education study revealed that on average, </li></ul> online students out performed those receiving face-to-face instruction<br /><ul><li> 1 in 6 higher education students are enrolled in online curriculum
  13. 13. 80% of Twitter usage is outside of Twitter …people update anywhere, </li></ul> anytime. …Imagine what that means for bad customer experiences?<br /><ul><li> Wikipedia has over 13 million articles…some studies show it’s more </li></ul> accurate than Encyclopedia Britannica.<br /><ul><li> 78% of these articles are non-English</li></ul>Socialnomics: Social Media Revolution<br />
  14. 14. Exploring Social Media<br />Social Media Revolution<br /><ul><li> 25% of search results for the World’s Top 20 largest brands are links to </li></ul> “user-generated content”<br /><ul><li> 34% of bloggers post opinions about products & brands
  15. 15. There are over 200,000,000 Blogs
  16. 16. 54% of bloggers post content or tweet daily
  17. 17. 78% of consumers trust peer recommendations
  18. 18. Only 14% of consumers trust advertisements
  19. 19. More than 1.5 million pieces of content are shared on Facebook…daily. </li></ul> (web links, news stories, blog posts, notes, photos, etc.)<br />Socialnomics: Social Media Revolution<br />
  20. 20. Exploring Social Media<br />Terms and Definitions<br />Social Networking sites are online places where users can create a profile for themselves, and then socialize with others using a range of social media tools including blogs, video, images, tagging, lists of friends, forums and messaging.<br />
  21. 21. Exploring Social Media<br />Terms and Definitions<br />Facebookis a free-access social networking website that is operated and privately owned by Facebook, Inc.<br />Users can join networks organized by city, workplace, school, <br />and region to connect and interact with other people. <br />People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.<br />
  22. 22. Exploring Social Media<br /><ul><li>More than 400 million active users
  23. 23. 50% of active users log on to Facebook in any given day
  24. 24. More than 35 million users update their status each day
  25. 25. More than 60 million status updates posted each day
  26. 26. More than 3 billion photos uploaded to the site each month
  27. 27. More than 5 billion pieces of content shared each week </li></ul>(web links, news stories, blog posts, notes, photo albums, etc.)<br /><ul><li>More than 3.5 million events created each month
  28. 28. More than 1.5 million local businesses have active Pages on Facebook
  29. 29. More than 20 million people become fans of Pages each day
  30. 30. Pages have created more than 5.3 billion fans</li></li></ul><li>Exploring Social Media<br />The Average user: <br /><ul><li>has 130 friends on the site
  31. 31. sends 8 friend requests per month
  32. 32. spends more than 55 minutes per day on Facebook
  33. 33. clicks the Like button on 9 pieces of content each month
  34. 34. writes 25 comments on Facebook content each month
  35. 35. becomes a fan of 4 Pages each month
  36. 36. is invited to 3 events per month
  37. 37. is a member of 13 groups</li></li></ul><li>Exploring Social Media<br />Terms and Definitions<br />Twitter: a social networking and micro-blogging service that enables its users to send and read other users&apos; updates known as tweets. <br />Tweets are text-based posts of up to 140 characters in length which are displayed on the user&apos;s profile page and delivered to other users who have subscribed to them (known as followers).<br />Twitter has over 100 million registered users.<br />January 2010 Twitter processed more than 1.2 billion tweets, averaging almost 40 million tweets per day.<br />
  38. 38. Exploring Social Media<br />
  39. 39. Exploring Social Media<br />
  40. 40. Exploring Social Media<br />
  41. 41. Exploring Social Media<br />Case Studies<br /><ul><li> 741 Facebook fans/friends
  42. 42. 1,051 Twitter followers
  43. 43. 15,000+ views to You Tube channel
  44. 44. Active/Integrated Blog</li></li></ul><li>Exploring Social Media<br />Case Studies<br /><ul><li>The Beach Show
  45. 45. Socialnomics: Social Media ROI</li></ul>ROI = Return On Investment<br />
  46. 46. Exploring Social Media<br />What we do for you<br /><ul><li>Integrate accounts
  47. 47. Add features and plugins to streamline your </li></ul> Social Media presence<br /><ul><li>Keep your presence relevant to </li></ul> current Social Media applications<br /><ul><li>Manage PPC advertising</li></li></ul><li>Exploring Social Media<br />Getting Started<br />What do you need?<br /><ul><li>Computer
  48. 48. Mobile Device (Phone)
  49. 49. Email Account</li></li></ul><li>Exploring Social Media<br />Getting Started<br />Creating your presence: <br />Facebook –Personal Account Set up<br /><ul><li>Open Account / Find Friends
  50. 50. Privacy Settings
  51. 51. Friends Lists –Privacy Settings for Lists
  52. 52. Posting & Updating: Status, Links, Pictures, Events</li></ul>Twitter –Account Set up<br /><ul><li>@handle
  53. 53. Name, Bio, Url, Location
  54. 54. @replies –See who is talking to you
  55. 55. Twitter Directories</li></li></ul><li>Exploring Social Media<br />Getting Started<br />Just Log In…<br /><ul><li>Do not be intimidated
  56. 56. Use your email address book to start </li></ul> building your network<br /><ul><li>Interact Socially</li></li></ul><li>Exploring Social Media<br />Questions?<br />
  57. 57. Exploring Social Media<br />