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Libraries Leveraging Facebook And Twitter


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As more institutions are allowing social media application use, medical libraries should investigate whether they should use Facebook and Twitter in the outreach efforts.
Presented at the October 2009 Midwest MLA Conference In Columbus, OH.

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Libraries Leveraging Facebook And Twitter

  1. 1. Libraries Leveraging Facebook and Twitter Michelle Kraft, MLS, AHIP Midwest MLA Conference Columbus, OH 10/5/2009
  2. 2. Facebook Popularity <ul><li>Facebook has 132.1 million unique visitors comScore. 2008-08-12. </li></ul><ul><li>Fastest growing demographic 35+ -Facebook </li></ul>
  3. 3. Twitter Popularity <ul><li>Visits increased by 1,382% in one year </li></ul><ul><ul><li>More popular that FB 228% growth </li></ul></ul><ul><li>42% tweets by 35-49 yr olds - </li></ul><ul><li>62% access Twitter from work March 2009 -Denis Mortensen Aug. 2009 </li></ul>
  4. 4. The Mobile Phone <ul><li>22.4 million daily mobile web users </li></ul><ul><ul><li>An increase of 107% -comScore March 2009 </li></ul></ul><ul><li>Social networking fastest growing use </li></ul><ul><ul><li>427% increase -comScore March 2009 </li></ul></ul>
  5. 5. Medical Schools and Hospitals on Facebook <ul><li>Over 140 medical schools on Facebook </li></ul><ul><ul><li>Harvard 1,256 fans </li></ul></ul><ul><ul><li>Stanford 1,556 fans </li></ul></ul><ul><ul><li>University of Michigan 823 fans </li></ul></ul><ul><li>Over 350 hospital accounts found </li></ul><ul><ul><li>St. Jude Children’s Research Hospital 88,154 fans </li></ul></ul><ul><ul><li>Mayo Clinic 8,505 fans </li></ul></ul><ul><ul><li>Cleveland Clinic 4,133 fans </li></ul></ul><ul><ul><li>Children’s Hospital of Philadelphia 3,723 fans </li></ul></ul><ul><ul><li>Nationwide Children’s Hospital 2,071fans </li></ul></ul>
  6. 6. Why? <ul><li>Academic Medical Centers </li></ul><ul><ul><li>Extension of university environment </li></ul></ul><ul><ul><li>Outreach </li></ul></ul><ul><ul><ul><li>Student </li></ul></ul></ul><ul><ul><ul><li>Alumni </li></ul></ul></ul><ul><ul><li>Information </li></ul></ul><ul><li>Hospitals </li></ul><ul><ul><li>Marketing and PR! </li></ul></ul><ul><ul><li>Outreach </li></ul></ul>
  7. 7. Libraries on Facebook <ul><li>News and information </li></ul><ul><li>Event notification </li></ul><ul><li>Chat reference </li></ul><ul><li>Post tutorials </li></ul><ul><li>Surveys/Quizes </li></ul><ul><li>Extension of the Library </li></ul>
  8. 8. News and Information
  9. 9. News and Information
  10. 10. Event Notification
  11. 11. Chat Reference
  12. 12. Tutorials
  13. 13. Surveys and Quizes
  14. 14. Extension of the Library
  15. 15. Libraries and Twitter <ul><li>News and information </li></ul><ul><ul><li>Library </li></ul></ul><ul><ul><li>Medical </li></ul></ul><ul><ul><li>Current awarness </li></ul></ul><ul><li>Outreach </li></ul><ul><ul><li>Event promotion </li></ul></ul><ul><ul><li>New books </li></ul></ul><ul><ul><li>FAQs, quick ref. </li></ul></ul><ul><ul><li>Polls </li></ul></ul>
  16. 16. News and Information
  17. 17. Event Promotion
  18. 18. New Books
  19. 19. New Books
  20. 20. FAQs and Quick Ref
  21. 21. Polls
  22. 22. Should Medical Libraries Get Involved? <ul><li>Depends </li></ul><ul><ul><li>Objective? </li></ul></ul><ul><ul><li>Goals? </li></ul></ul><ul><ul><li>Staffing? </li></ul></ul><ul><ul><li>Updates? </li></ul></ul><ul><ul><li>Users? </li></ul></ul><ul><ul><li>Institutional policies? </li></ul></ul><ul><li>Don’t just do it because everybody else is. </li></ul>
  23. 23. Kill 2 Birds With 1 Tweet <ul><li>Tie current services together </li></ul><ul><ul><li>Blog, web site, Twitter, Facebook </li></ul></ul><ul><ul><li>Catalog, TOCs, </li></ul></ul><ul><li>How? </li></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Facebook Applications </li></ul></ul><ul><ul><li>Blog Applications </li></ul></ul><ul><ul><li>APIs </li></ul></ul>
  24. 24. How? <ul><li>Facebook </li></ul><ul><ul><li>Search apps </li></ul></ul><ul><ul><li>Add apps account </li></ul></ul><ul><ul><li>Applications Settings </li></ul></ul><ul><ul><li>Edit Settings </li></ul></ul>
  25. 25. How? <ul><li>Widget within Twitter post feeds to blog </li></ul>
  26. 26. How? <ul><li>Twitter apps can send feed to site or blog </li></ul><ul><ul><li>Twitterfeed </li></ul></ul><ul><ul><li>Twitter for Wordpress </li></ul></ul>
  27. 27. How? <ul><li>Blogs have Twitter plugins to post latest tweet </li></ul>
  28. 28. Evaluation <ul><li>Facebook </li></ul><ul><ul><li>Followers </li></ul></ul><ul><ul><li>Web traffic </li></ul></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Nielsen measuring advertisement impact </li></ul></ul>
  29. 29. Evaluation <ul><li>Twitter </li></ul><ul><ul><li>Followers </li></ul></ul><ul><ul><li>RTs </li></ul></ul><ul><ul><li>Discussions </li></ul></ul><ul><ul><li>Twitter apps </li></ul></ul><ul><ul><ul><li>Twitalyzer </li></ul></ul></ul><ul><ul><ul><li>TweetStats </li></ul></ul></ul><ul><ul><ul><li>TwInfluence </li></ul></ul></ul>
  30. 30. Helpful Sites <ul><li>TechSoup Webinar: Understanding the ROI of Social Media </li></ul><ul><li>Ed Bennett: Found in the Cache </li></ul><ul><li>275 Twitter Apps </li></ul><ul><li>Facebook Group vs. Facebook Fan Page: What is Better? </li></ul>
  31. 31. References