Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Hpw so me2

162 views

Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Hpw so me2

  1. 1. HealthPromotion &WellnessSocial Media Strategy
  2. 2. Social Media (SoMe)Definition of SOCIAL MEDIAforms of electronic communicationthrough which users create onlinecommunities to shareinformation, ideas, personalmessages, and other content
  3. 3. Why Social Media is ImportantFacebook Statistics 2012: An average Facebook user has 130friends and likes 80 pages 56% of consumer say that they are more likelyrecommend a brand after becoming a fan Each week on Facebook more than 3.5billion pieces of content are shared
  4. 4. Why Social Media is ImportantTwitter Statistics 2012: 34% of marketers have generated leadsusing Twitter 55% of Twitter users access the platformvia their mobile
  5. 5. Why Social Media is ImportantGeneral Social Media Statistics 2012: 20% of Google searches each day havenever been searched for before Out of the 6 billion people on theplanet 4.8 billion have a mobile andonly 4.2 billion own a toothbrush
  6. 6. How We Use Social: Highlightsfrom the Social Media Report 2012 Mobile web usage has increased Social apps are particularly popular Computers most often
  7. 7. Social networking dominates ouronline activity Social networks still dominate internetusage Facebook dominates that
  8. 8. The top social networks are theusual suspects, but others are closing in Facebook still tops social networks as themost used Second is Blogger Twitter is now the third biggest socialnetwork, up 13% from the previous year
  9. 9. We use social networking siteseverywhere, all the time People aged 25-34 are most likely to use socialmedia in the office, with over half saying they do so Nearly a third of 18-24 year-olds use social media inthe bathroom
  10. 10. We use social networking siteseverywhere, all the timeIt’s easy to see why we love socialmedia!
  11. 11. HPW SoMe OBJECTIVES Create community within HPW studentpopulation Promote HPW projects, programs, initiatives Enhance relationship between HealthPromotion Major & Stevens Point community Build awareness of HPW major
  12. 12. HPHD Missionto developprofessionals whostudy, promote, andmodel lifelongwellness forindividuals, familiesand communities.
  13. 13. Questions we will address Who will manage the site? What content will be shared? Who will post content? How much time will it take? How much money will it cost? How will results be assessed andcommunicated?
  14. 14. Who are we trying to reach?Current studentsCommunity membersProspective students
  15. 15. Where will content come from?Upcoming eventsHealth sources such as NHI & CDCStudent accomplishmentsNational Wellness Institute-StudentChapter
  16. 16. Posts will consist of… Activities and events within HPW program New additions, faculty, clubs, etc. HPW alumni “tell-all’s” Major due dates, reminders
  17. 17. Networks we will useFacebookTwitterLinkedInBlog
  18. 18. Managing networks usingHootSuiteCustom AnalyticsFacebook InsightsGoogle AnalyticsTwitter Profile Stats
  19. 19. Staff & Training Community practicum faculty member -Manager HPW Practicum students: 2-semestercommitment For additional discussion orclarification, CPS marketing specialist, EvaDonahoo, will share resources required tomanage central social media efforts, andprovide examples from selected unitsexperiencing success
  20. 20. Who will be posting? Practicum students under the direction ofthe faculty community managerHow often? Postings will occur at least twice perweek.
  21. 21. Content posted to Facebookpage will be proactively managed Postings will not appear on the HPWFacebook page until they’ve beenreviewed by a practicum student. Facebook activity log will be revieweddaily.
  22. 22. Best Practices using SoMe UWSP SoMe administrators and thoseassisting with posting: Social Media Best Practices.pdf

×