Social Media (SoMe)Definition of SOCIAL MEDIAforms of electronic communicationthrough which users create onlinecommunities to shareinformation, ideas, personalmessages, and other content
Why Social Media is ImportantFacebook Statistics 2012: An average Facebook user has 130friends and likes 80 pages 56% of consumer say that they are more likelyrecommend a brand after becoming a fan Each week on Facebook more than 3.5billion pieces of content are shared
Why Social Media is ImportantTwitter Statistics 2012: 34% of marketers have generated leadsusing Twitter 55% of Twitter users access the platformvia their mobile
Why Social Media is ImportantGeneral Social Media Statistics 2012: 20% of Google searches each day havenever been searched for before Out of the 6 billion people on theplanet 4.8 billion have a mobile andonly 4.2 billion own a toothbrush
How We Use Social: Highlightsfrom the Social Media Report 2012 Mobile web usage has increased Social apps are particularly popular Computers most often
Social networking dominates ouronline activity Social networks still dominate internetusage Facebook dominates that
The top social networks are theusual suspects, but others are closing in Facebook still tops social networks as themost used Second is Blogger Twitter is now the third biggest socialnetwork, up 13% from the previous year
We use social networking siteseverywhere, all the time People aged 25-34 are most likely to use socialmedia in the office, with over half saying they do so Nearly a third of 18-24 year-olds use social media inthe bathroom
We use social networking siteseverywhere, all the timeIt’s easy to see why we love socialmedia!
HPW SoMe OBJECTIVES Create community within HPW studentpopulation Promote HPW projects, programs, initiatives Enhance relationship between HealthPromotion Major & Stevens Point community Build awareness of HPW major
Questions we will address Who will manage the site? What content will be shared? Who will post content? How much time will it take? How much money will it cost? How will results be assessed andcommunicated?
Who are we trying to reach?Current studentsCommunity membersProspective students
Where will content come from?Upcoming eventsHealth sources such as NHI & CDCStudent accomplishmentsNational Wellness Institute-StudentChapter
Posts will consist of… Activities and events within HPW program New additions, faculty, clubs, etc. HPW alumni “tell-all’s” Major due dates, reminders
Networks we will useFacebookTwitterLinkedInBlog
Staff & Training Community practicum faculty member -Manager HPW Practicum students: 2-semestercommitment For additional discussion orclarification, CPS marketing specialist, EvaDonahoo, will share resources required tomanage central social media efforts, andprovide examples from selected unitsexperiencing success
Who will be posting? Practicum students under the direction ofthe faculty community managerHow often? Postings will occur at least twice perweek.
Content posted to Facebookpage will be proactively managed Postings will not appear on the HPWFacebook page until they’ve beenreviewed by a practicum student. Facebook activity log will be revieweddaily.
Best Practices using SoMe UWSP SoMe administrators and thoseassisting with posting: Social Media Best Practices.pdf