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  • 1. Cloud Computing :Situation in ThailandDr. Thanachart NumnondaDirectorSoftware Park Thailand17 July 2011 1
  • 2. Gartner: Thailand is one of the top 30 locations for offshore services in 2010 The 10 criteria were: language, government support, labor pool, infrastructure, educational system, cost, political and economic environment, cultural compatibility, global and legal maturity, and data and intellectual property security and privacy.Source : Gartner Dec 2010 2
  • 3. Global Services Location Index 2011 3Source : AT Kearney Feb 2011
  • 4. Outsource Industry Activities 4Source : AT Kearney Feb 2011
  • 5. Thailand Software Industry2011 Software Market 84,233 Million Baht100,000+ IT Professional1,000+ Software Companies; most areSMEsATCI (Association of Thai ICT Industry)ATSI (Association of Thai SoftwareIndustry)TSEP (Thai Software Export PromotionAssociation) 5
  • 6. 6
  • 7. Software Park ThailandMay 1997 : Approved by thecabinetNovember 1999 : Establishedand moved to the currentbuildingApril 2001: Grand opened byHRH Princess Maha ChakriSirindhorn. 7
  • 8. Next Major Computing Cycle 8Source: Morgan Stanley 2009
  • 9. Gartner Top 10 Strategic Technologies 9
  • 10. Mobile Dev Community Mobile Dev. Tech. Talk : February 2011Android Workshop : Feed Data From Web : June 2011 10
  • 11. 11
  • 12. Cloud Computing is Internet-based computing, whereby shared resources, software, and information are provided to computersand other devices on demand, like the electricity grid. Definition (Wikipedia) 12
  • 13. You need a massive infrastructure 13
  • 14. Is this just Hosting 2.0? No, they have different architectures and business model Cloud Players Hosting Players Hundreds of them around the world Only few can afford billions dollar investment on data centers 14Source : I’m Cloud Confused
  • 15. Cloud : Reliability, High Availability, Capacity Elasticity Cloud Players Hosting Players Pay only what you use Pay contact often yearly Virtually unlimited Bring your own or rent storage, computing power servers to increase capacity Built-in Redundancy You have to manage reliability, fail over yourself 15Source : I’m Cloud Confused
  • 16. Three layers of Cloud services 16
  • 17. Cloud Services 17
  • 18. Only a handful of major players can build this massive infrastructure 18Source : I’m Cloud Confused
  • 19. Cloud Computing Era 19Source: ITRI ASOCIO Summit 2010
  • 20. Cloud Computing Value ChainSource: ITRI ASOCIO Summit 2010 20
  • 21. Market Analysis The Color Gradient indicates Increasing Desire to Enter the Space Window Phone Network Device Layer Kindle Android Win Mo Desktop IPAQ Increasing Virtualization SaaS Alexa Google Apps Live 365 Office Software as a Service Partner Salesforce (Platform , Scaling Strategy and Hardware transparent) PaaS Web sphere Simple DB App Engine Azure Windows Azure Partner Platform as a Service Potential Force.com Strategy (Hardware Provisioning Hidden Automatic Scaling) HaaS IaaS EC2 Hardware as a Service App Engine Azure On Demand S3 Programmatic Interface for Hardware Provisioning Build there Bare Metal own Core Business Core Business People Process based hardware provisioning Amazon Google Microsoft IBM HP Salesforce com 21Source : A Walk in the Clouds : Niraj Juneja
  • 22. The New Challenge Cloud Devices e.g. Tablets, SmartPhones, Desktop International Cloud Apps (SaaS) Local Cloud Apps (SaaS) e.g. DropBox, Salesforce, CRM on DemandPublic Cloud Services (PaaS) Social Network APIs Local e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services International public cloud Local public cloude.g.Google App Engine, Microsoft Azure True IDC Enterprise cloud Salesforce, Amazon 22
  • 23. Software Park Strategy Cloud Devices e.g. Tablets, SmartPhones, Desktop International Cloud Apps (SaaS) Local Cloud Apps (SaaS) e.g. DropBox, Salesforce, CRM on DemandPublic Cloud Services (PaaS) Social Network APIs Local e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services International public cloud Local public cloude.g.Google App Engine, Microsoft Azure True IDC Enterprise cloud Salesforce, Amazon 23
  • 24. Cloud Computing Market 24
  • 25. Cloud Computing in ThailandResearch & DevelopmentGovernment PolicyCommercial Site 25
  • 26. Research & DevelopmentHardware – HPC – Grid ComputingCloud OSService Research Innovation 26
  • 27. sri.in.th 27
  • 28. Government PolicySecurityIntellectual PropertyPrivacyRegulation to use outsourcing servicesetc. 28
  • 29. E-Government Agency 29
  • 30. CommercialIaaS – True IDC, NetBayPaaS – Microsoft, GoogleSaaS – International Vendors – Local Vendors 30
  • 31. 31
  • 32. 32
  • 33. 33
  • 34. SaaSInternational Software VendorsLocal Software VendorsPlatforms – Microsoft Azure – Google App Engine – True IDC 34
  • 35. 35
  • 36. Announcing Microsoft Office 365 BRINGING TOGETHER CLOUD VERSIONS OF OUR MOST TRUSTED COMMUNICATIONS AND COLLABORATION PRODUCTS WITH THE LATEST VERSION OF OUR DESKTOP SUITE FOR BUSINESSES OF ALL SIZES.  36
  • 37. CRM-C Service Deliverables Proprietary and Confidential © CRMC. | 37
  • 38. CRM-C Cloud Solution OfferingCRM Cloud IOffice Cloud  Online Email, Calendar, Intranet,  Sales Cloud Document Management,  Marketing Cloud  Video and Voice Communication  Service Cloud  Collaborated Office Application – Docs, Spreadsheet, Presentation  Partner/Dealer/Customer Cloud  Collaboration Cloud – Chatter Map/ GIS CloudCustom Cloud  Custom Configure to order  Geographic Information System  Executive Dashboard KPI  Location/direction/overlay  Project management, mapping  Procurement, Sales Order, HR,  Direction & Routing System  Partner/Dealer Management, mobile system Computer, Mobile, Tablet Mobility - Anywhere/Anytime Proprietary and Confidential © CRMC. | 38
  • 39. Absolute Solution 39
  • 40. Info-Vtiger CRM 40
  • 41. Anywhere to Go 41
  • 42. Thank youthanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand 42