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The Amplification ModelCalculates the value of the following:1) Facebook Organic Impressions2) Clicks on Facebook Links3) Twitter Impressions4) Clicks on Twitter Links5) Organic YouTube Views6) Blog Page Views7) Online Brand ImpressionsUsing Data from:A) Industry data on CPM for targeted online buys ($8CPM)B) Industry average for cost-per-click advertising($0.58 per click)C) Average cost per view for promoted YouTube videos($0.20 per view)D) Parts of “Social Equivalent Ad Value Model” createdby Tourism Ireland (http://scr.bi/KjPwEd)In a given time period, we generated:1) 75,442,874 Organic Impressions(Facebook and Twitter only)2) 4,849,246 Social Actions (Links clicked, brandmentions, organic YouTube views, blog page views)With a value of:• $2,021,627.27On a spend of:• $1,660,000 (Agency fees and all expenses)For a Purchase Equivalency of:• $1.21 for every $1 spent
Quality of Social Traffic versus Displayhttp://www.ignitesocialmedia.com/social-media-stats/social-media-campaigns-vs-banner-ads/
The size of a brand’s network isalways smaller than the size of itsnetwork’s networkTobin’s Law