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Social Fresh East 2013: Spike Jones

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Social Fresh East 2013: Spike Jones

  1. 1. WORD OF MOUTHYOUR ULTIMATEDISTRIBUTION CHANNESPIKE JONESGROUP DIRECTOR, ENGAGEMENTsjones@wcgworld.com
  2. 2. in real lifeyou talked to peopleon social media
  3. 3. 3.3 BILLIONMENTIONS OF BRANDS INA TYPICAL DAY IN THE US
  4. 4. 3.3 BILLIONMENTIONS OF BRANDS INA TYPICAL DAY IN THE US3.1 BILLIONOF THOSE ARE NOT ONSOCIAL MEDIA
  5. 5. WE WANT SOME OFTHAT TWITTER.HOW ABOUT SOMEFACEBOOK, TOO?OH, AND “LIKES.” WEWANT LOTS OF LIKES.
  6. 6. WHAT ‘CHOTALKIN’‘BOUTWILLIS?
  7. 7. WTF?
  8. 8. BRINGINGCOMMUNITYBACK
  9. 9. NEIGHBOR
  10. 10. NEIGHBORLY
  11. 11. TRUTHS*ABOUTWORD OF MOUTHMARKETING*may be counterintuitive
  12. 12. IT IS NOT –NOR WILL IT EVER BE –ABOUT YOUR PRODUCT1
  13. 13. YOUR PRODUCTIS THE CONDUIT(SOLVE FOR EXCITED KITTY)
  14. 14. 2DON’T SEEK OUINFLUENCE.CREATE IT.
  15. 15. INFLUENCECAN BECREATEDPASSIONCANNOT
  16. 16. YOUR COMMUNITYIS NOT FOREVERYBODY3
  17. 17. FINDYOURRALLYING CRY4
  18. 18. REMEMBERTHEALAMO
  19. 19. EVERYBODY WANTSTO BE A PART OFSOMETHINGBIGGER THANTHEMSELVES.
  20. 20. THINK ABOUTCONTENTDIFFERENTLY5
  21. 21. WHY DO PEOPLESHARE?
  22. 22. SPIKE JONESwcgworld.comaskspike.comsjones@wcgworld.comtwitter: you’re on your ownphoto: jenn-wagner.comYeah, I have a book if you wanna know more.

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