Using Social Networks<br />September 17, 2009<br />Leverage Your Networking & Drive Your Business!<br />
Special thanks to Judy Chapman and Jack Killion<br />
Contributors<br />Slide 18: Courtesy of Rich Maggiani, Solari Communications http://twitter.com/richmaggiani<br />Slide 32...
Agenda<br />Understand RELEVANCY of discussion<br />Create your social media PLAN<br />START today<br />TOOLS you can use<...
Relevancy<br />Social media provides tools that allow for social networking.<br />Just as sales and marketing converge in ...
Be Significant<br />With each new media channel, marketers have emerged to engage target markets<br />Social media has ope...
Is it really word-of-mouth if you have to pay for it?<br />
Channels Are Evolving<br />Blogs<br />Microblogs<br />Podcasts<br />Wikis<br />Social Networks<br />Professional Networks<...
What Metrics Matter<br />Virality 35%<br />Sentiment 32%<br />Financials 20%<br />Volume 11%<br />Other 2%<br />
Interactive will reach nearly $55 Billion by 2014, and represent 21% of marketing spend.<br />
One in two businesses will make use of enterprise 2.0 software in 2009<br />
Facebook Demographics<br />There are more females (55.7%) than males (42.2%)<br />The fastest growing demographic is 35-54...
About the data: The above analysis is based on BIGresearch&apos;s Simultaneous Media Usage Survey (SIMM 14-June &apos;09) ...
2%<br />3.9%<br />5%<br />4.1%<br />3.5%<br />About the data: The above analysis is based on BIGresearch&apos;s Simultaneo...
The MarketingProfs poll data includes responses from 338 participants. The poll was promoted during a two-week period in J...
Coordinate Your Plans<br />Marketing Plan<br />Event Plan<br />PR Plan<br />Social Networking Plan<br />
Social Networking Plan<br /><ul><li>Outline objectives for your networking initiatives that match your business needs.
Profile your target audience and determine where they are currently engaging in social media/networking
Set a timeline that pairs investment to positive benefits.
Define your “networking style” and make certain that it is a natural fit for your ‘in person’ networking
Outline topics  that will draw interest from your target audience.
Build awareness of your posts as well as establish your authority and thought-leadership.
Track metrics that measure your ROI and define your success (initially and as you hone your social channels).</li></li></u...
Start Today<br />Create a free email account, or use your corporate email if you are seriously representing your company<b...
LinkedIn<br />Members w/ income between $200K - $350K were 7x’s more likely to have +150 LinkedIn connections than those w...
Maximize<br />Profile<br />Groups<br />Recommendations<br />      Leverage <br />Tools & Features<br />Questions & Answers...
Your  Profile<br /><ul><li>Headline: Differentiate yourself in 6 words or less!
Industry: Use LinkedIn menu to ensure proper SEO.
Add photograph.  Help people remember you.
Answer the question, “What are you looking for?”
Add all of your websites & blogs
Change public profile address.</li></li></ul><li>
Tools You Can Use<br />New resources emerge online every day<br />You have to dedicate monthly or quarterly review of onli...
Tools You Can Use<br />FlickrDiggYouTubeFriendFeedTechnoratiIcerocketGoogle Blog SearchTwitterFacebook<br />MySpaceDel.ici...
Tools You Can Use<br />MarketingSherpa.com<br />MarketingProfs.com<br />eMarketing.com<br />Shop.org<br />Allfacebook.com<...
Tools You Can Use<br />http://www.radian6.com/cms/home<br />http://scoutlabs.com/<br />http://www.postrank.com/<br />http:...
Tools You Can Use<br />Trendtistic<br />Twitter Analyzer<br />Twitter Grader<br />Twitterholic<br />Tweeps.info<br />Tweet...
Assess Risks<br />Risks to brand<br />Risks to corporate security<br />Risks to professional regard<br />Risks to personal...
Learn More<br />
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Socialmedia Wendy Flanagan1

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Social Media Networking - a presentation to benefit the Garden State Woman Educational Foundation

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Socialmedia Wendy Flanagan1

  1. 1. Using Social Networks<br />September 17, 2009<br />Leverage Your Networking & Drive Your Business!<br />
  2. 2. Special thanks to Judy Chapman and Jack Killion<br />
  3. 3. Contributors<br />Slide 18: Courtesy of Rich Maggiani, Solari Communications http://twitter.com/richmaggiani<br />Slide 32: Best Online Marketing Resources compiled by Aaron Kahlow aaron@onlinemarketingconnect.com<br />Slide 33: Tracking Tools compiled by Ben Barren www.benbarren.com<br />Slide 34: Courtesy Augie Ray, The Customer Collective http://twitter.com/augieray<br />Slide 41: Courtesy ShaniPeled, Direct Message Lab<br />
  4. 4. Agenda<br />Understand RELEVANCY of discussion<br />Create your social media PLAN<br />START today<br />TOOLS you can use<br />Assess RISKS<br />LEARN more<br />Find ME online<br />
  5. 5. Relevancy<br />Social media provides tools that allow for social networking.<br />Just as sales and marketing converge in business, so too they converge online.<br />Social networking initiatives must combine aspects of both sales and marketing:<br />Like, trust, use<br />Pricing, product, promotion, place<br />
  6. 6. Be Significant<br />With each new media channel, marketers have emerged to engage target markets<br />Social media has opened that opportunity to entrepreneurs at a low cost of entry<br />As with any sales initiative, you must: <br />Be a knowledge center<br />Ask for the business<br />Offer assistance where appropriate<br />
  7. 7. Is it really word-of-mouth if you have to pay for it?<br />
  8. 8. Channels Are Evolving<br />Blogs<br />Microblogs<br />Podcasts<br />Wikis<br />Social Networks<br />Professional Networks<br />Videocasts<br />Newswires<br />
  9. 9. What Metrics Matter<br />Virality 35%<br />Sentiment 32%<br />Financials 20%<br />Volume 11%<br />Other 2%<br />
  10. 10. Interactive will reach nearly $55 Billion by 2014, and represent 21% of marketing spend.<br />
  11. 11. One in two businesses will make use of enterprise 2.0 software in 2009<br />
  12. 12. Facebook Demographics<br />There are more females (55.7%) than males (42.2%)<br />The fastest growing demographic is 35-54 age<br />276.4% growth rate over the past 6 months<br />55+ at 194.3% growth rate<br />25-34 year population is doubling every 6 months<br />(source: Istrategy Labs 2009 Facebook Demographics and Statistics Report)<br />
  13. 13. About the data: The above analysis is based on BIGresearch&apos;s Simultaneous Media Usage Survey (SIMM 14-June &apos;09) of over 22,000 consumers. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents.<br />
  14. 14. 2%<br />3.9%<br />5%<br />4.1%<br />3.5%<br />About the data: The above analysis is based on BIGresearch&apos;s Simultaneous Media Usage Survey (SIMM 14-June &apos;09) of over 22,000 consumers. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents.<br />
  15. 15. The MarketingProfs poll data includes responses from 338 participants. The poll was promoted during a two-week period in June 2009 through various channels, including Twitter, blogs, and email newsletters targeting marketing professionals.<br />
  16. 16. Coordinate Your Plans<br />Marketing Plan<br />Event Plan<br />PR Plan<br />Social Networking Plan<br />
  17. 17. Social Networking Plan<br /><ul><li>Outline objectives for your networking initiatives that match your business needs.
  18. 18. Profile your target audience and determine where they are currently engaging in social media/networking
  19. 19. Set a timeline that pairs investment to positive benefits.
  20. 20. Define your “networking style” and make certain that it is a natural fit for your ‘in person’ networking
  21. 21. Outline topics  that will draw interest from your target audience.
  22. 22. Build awareness of your posts as well as establish your authority and thought-leadership.
  23. 23. Track metrics that measure your ROI and define your success (initially and as you hone your social channels).</li></li></ul><li>5C’s of Social Media<br />Conversation<br />Contribution<br />Collaboration<br />Connection<br />Community<br />
  24. 24. Start Today<br />Create a free email account, or use your corporate email if you are seriously representing your company<br />Register and log in to sites to try them<br />Content lasts a very long time on the Web!<br />Create your personal and corporate pages; link them together<br />Submit your pages to Google, Yahoo, Bing<br />
  25. 25. LinkedIn<br />Members w/ income between $200K - $350K were 7x’s more likely to have +150 LinkedIn connections than those who made less.<br />LinkedIn users earning $104K make up about 28% of network <br />30% of networkers who make an average of $93K and often identify themselves as consultants. <br />16% have sole purchasing responsibility for their departments.<br />Anderson Analytics Survey, September 2008<br />
  26. 26. Maximize<br />Profile<br />Groups<br />Recommendations<br /> Leverage <br />Tools & Features<br />Questions & Answers : Earning Expertise<br />Service Provider<br />Research & Prospecting<br />Home Page Management<br />References<br />Job Search<br />
  27. 27. Your Profile<br /><ul><li>Headline: Differentiate yourself in 6 words or less!
  28. 28. Industry: Use LinkedIn menu to ensure proper SEO.
  29. 29. Add photograph. Help people remember you.
  30. 30. Answer the question, “What are you looking for?”
  31. 31. Add all of your websites & blogs
  32. 32. Change public profile address.</li></li></ul><li>
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  39. 39. Tools You Can Use<br />New resources emerge online every day<br />You have to dedicate monthly or quarterly review of online tools<br />You have to adjust your plan to accommodate integration of these tools and the time necessary to use them<br />Either learn and grow, or become obsolete<br />
  40. 40. Tools You Can Use<br />FlickrDiggYouTubeFriendFeedTechnoratiIcerocketGoogle Blog SearchTwitterFacebook<br />MySpaceDel.icio.usStumbleUpon<br />LinkedInRSS - your site issues the feed, the user reads through an aggregatorBloggerSecondLifeWordPressPitchEngineWikipediaTypePadDiigoGabcast<br />Vimeo<br />
  41. 41. Tools You Can Use<br />MarketingSherpa.com<br />MarketingProfs.com<br />eMarketing.com<br />Shop.org<br />Allfacebook.com<br />Insidefacebook.com<br />Mashable.com<br />Mediapost.com<br />Adotas.com<br />
  42. 42. Tools You Can Use<br />http://www.radian6.com/cms/home<br />http://scoutlabs.com/<br />http://www.postrank.com/<br />http://www.filtrbox.com/<br />http://www.visibletechnologies.com/<br />http://en-us.nielsen.com/tab/product_families/nielsen_buzzmetrics<br />http://www.networkedinsights.com/<br />http://www.buzzstream.com/<br />http://www.viralheat.com/<br />http://www.vml.com/seer/<br />http://www.synthesio.com/corporate/gb_index.php<br />http://www.prnewswire.com/mnr/prnewswire/38671/<br />http://www.techrigy.com/sm2_factsheet.php<br />http://www.infegy.com/<br />http://www.biz360.com/<br />http://www.trackur.com/<br />http://www.trendrr.com/home<br />http://www.backtype.com/alerts<br />http://socialmention.com/<br />http://us.linkfluence.net/blog/<br />http://www.converseon.com/conversation-mining.html<br />http://www.buzznumbers.com.au/public/Home.aspx<br />http://www.sentimentmetrics.com/<br />http://steprep.myfrontsteps.com/<br />http://www.mediamiser.com/news/releases/20090604_twitter.html<br />
  43. 43. Tools You Can Use<br />Trendtistic<br />Twitter Analyzer<br />Twitter Grader<br />Twitterholic<br />Tweeps.info<br />TweetPsych<br />TweetStats<br />TweetFeel<br />Twendz<br />Monitter<br />TweetGrid<br />Twazzup<br />Twistori<br />DoesFollow<br />FriendorFollow.com<br />BackTweets<br />PollDaddy<br />Vizu<br />
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  53. 53. Assess Risks<br />Risks to brand<br />Risks to corporate security<br />Risks to professional regard<br />Risks to personal privacy<br />Risks to family and friends<br />
  54. 54.
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  56. 56.
  57. 57. Learn More<br />
  58. 58.
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  61. 61. Find Me Online<br />You have to give to receive<br />You have to be open to criticism<br />You have to be yourself<br />You have to give credit where credit is due<br />You have to communicate with frequency<br />
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  68. 68. Wendy FlanaganCo-PresidentMurray908-362-8174 x111wflanagan@murraymedia.comhttp://www.linkedin.com/in/wendyflanaganmurrayhttp://www.facebook.com/wendy.flanaganhttp://twitter.com/wendyflanagan<br />

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