More Related Content Similar to Paid Media Strategies and The Purchase Funnel (20) Paid Media Strategies and The Purchase Funnel5. U N A W A R E / A W A R E
AWARENESS
12. Display ads on a CPC model can drive
thousands of impressions without a huge cost.
15. C O N S I D E R A T I O N / P R E F E R E N C E
CONSIDERATION
19. Google and Bing search is imperative if you
are looking to keep audiences at this stage.
20. Bid on competitors names using Gmail ads to
entice customers away if they receive mail.
21. Local Search Ads on Google Maps for desktop
can appear in the search results & on the map.
24. Have a presence when potential customers
are looking for reviews, vouchers & discounts.
37. LinkedIn Lead Gen ads allow signups without
leaving the LinkedIn mobile app browser
39. L O Y A L T Y / A D V O C A C Y
LOYALTY
46. If you have a rewards scheme, Facebook
Customer Match promotion can work well.
49. Make sure you have every keyword covered
with DSA & Customer Match/Converting RLSA.
51. Use RLSA to avoid showing new customer
offers to your existing customer base.
56. Things to takeaway
• Have a paid media strategy for the entire purchase
funnel – don’t let your competitors steal your space
• Understand which metrics you should be monitoring
for your various strategies
• Use attribution to make informed
decisions on what works and
what doesn’t