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How To Get Your Customers To Help Grow Your Business

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Your customers should be your biggest advocates.

In this presentation you will see ways in which you can use paid media to get customers to buy from you multiple times and also get those loyal customers to recommend you to others and become your brand advocates.

Published in: Marketing
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How To Get Your Customers To Help Grow Your Business

  1. 1. @SamJaneNoble #DigitalOlympus – December 2016 HOW TO GET YOUR CUSTOMERS TO GROW YOUR BUSINESS
  2. 2. SO MANY BUSINESSES ONLY USE PAID MEDIA TO DRIVE CONVERSIONS.”
  3. 3. BUT IT CAN BE USED FOR SO MUCH MORE.”
  4. 4. Look at this typical conversion funnel…
  5. 5. 500%more cost It costs 500% more to acquire new customers than it does to keep your current ones. Source: Social Annex
  6. 6. Gone are the days when all we had were keywords.
  7. 7. Advertisers now have more to get excited about.
  8. 8. We can now target our own audiences via PPC.
  9. 9. This is where paid funnel targeting gets powerful.
  10. 10. Competitors are unable to replicate your audience.
  11. 11. And you can channel your audience down the purchase funnel.
  12. 12. “Audience is your Unique Marketing Point (UMP)” @SamJaneNoble
  13. 13. 14 strategies to shift your mindset and think beyond the conversion.
  14. 14. FUNNEL BACK TO THE
  15. 15. LOYALTY
  16. 16. 65%of consumers say that receiving rewards impacts their frequency of purchase. Source: Social Annex
  17. 17. 80%of shoppers would switch stores or brands when offered a compelling promotion. Source: Access Development
  18. 18. 8 strategies to boost the lifetime value of a customer
  19. 19. Limit customers leaving you by showing ads when they search for competitor terms.
  20. 20. Remarketing to upsell customers to make additional purchases.
  21. 21. Gmail Sponsored Promotions to upsell customers to encourage additional purchases.
  22. 22. Unique discounts for existing customers to appear in any ads they see.
  23. 23. Use dedicated landing pages for customers to deliver different messaging and offers.
  24. 24. Use Countdown ads to include special repeat offers for a limited time frame.
  25. 25. Use Customer Match with Gmail Ads to offer loyalty discounts for existing customers.
  26. 26. Use search ads for the Brand+Rewards terms to drive traffic into your site rather than another.
  27. 27. ADVOCACY
  28. 28. 88%of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. Source: BrightLocal
  29. 29. 92%of consumers regularly or occasionally read online reviews for businesses. Source: BrightLocal
  30. 30. In the 2015 Bright Local survey, 40% say they form an opinion reading only 1-3 reviews.
  31. 31. 6 strategies to encourage customers to recommend you to others
  32. 32. Encourage existing customers to ‘Forward to a Friend’ using Gmail Ads with unique discounts.
  33. 33. Use remarketing across platforms to generate reviews from existing customers.
  34. 34. Use star ratings within Google Ads to highlight positive feedback from customers.
  35. 35. Be sure to include reviews and testimonials on your landing pages. Think H2H, not B2C or B2B.
  36. 36. Gmail Ads with Customer Match can be used to promote a Refer-a-Friend Scheme.
  37. 37. Target customers reading emails from cash back sites and promote RAF.
  38. 38. ATTRIBUTION DON’T FORGET
  39. 39. Use the Assisted Conversions report to understand the ‘actual’ value of non-converters.
  40. 40. The Top Paths report will show you which campaigns drive the touchpoints before a sale.
  41. 41. THOUGHTS FINAL
  42. 42. You work hard to obtain a new customer.
  43. 43. Don’t make it easy for them to leave you.
  44. 44. …and use your happy customers to gain new ones.
  45. 45. “Audience is your Unique Marketing Point (UMP)” @SamJaneNoble
  46. 46. Thanks for listening. @SamJaneNoble E-mail: sam.noble@koozai.com www.koozai.com Tel: 0330 353 0300

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