The document provides 5 tips for profiting more from AdWords campaigns: 1. Use the right keyword match types like broad match for more impressions and exact match for higher relevancy. 2. Leverage all relevant ad extensions to tell your brand's story and boost performance. 3. Maintain consistency between keywords, ad copy, and landing pages to improve click-through and conversion rates. 4. Optimize campaigns for mobile users using bid adjustments to reach more mobile users. 5. Optimize negative keywords to prevent ads from showing on irrelevant searches.

1. 5 Tips to Profit More in AdWords
Regular Search Campaign
6th December 2017
Shoo Wei Khoon

2. Shoo Wei Khoon
Digital Marketer
Google Certified Analytics Individual and Google Adwords Certified
Professional since 2014.

3. If you want the most impressions, then you should choose Broad Match
for your AdWords search campaign. On the other hand, Exact Match
will have the lowest impressions but should have higher relevancy and
click-through rate.
TIP 1
USE THE RIGHT
KEYWORD MATCH TYPES

4. Ad extensions can help tell your brand’s
story better while offering valuable
information to your customers. Ad
extensions are an essential part of the
customer experience and can give your
ads a considerable performance boost.
TIP 2
USE EVERY RELEVANT
AD EXTENSION

5. Maintaining consistency between your keywords, ad copy, and
landing pages should improve your click-through and conversion
rates while lowering your CPC. This means you should be able to
make more money while also conserving your budget.
TIP 3
MAKE YOUR LANDING PAGE RELEVANT

6. Many of your future
customers use mobile
devices. That means you
should have campaigns
optimized for mobile
users as well. Leverage
mobile bid adjustment to
reach more mobile users.
TIP 4
MOBILE
OPTIMIZED
CAMPAIGNS

7. By telling Google what your product is not, you can prevent
your ads from showing on keyword searches that don’t
match with the intent of your customers.
TIP 5
OPTIMIZE NEGATIVE KEYWORDS

8. A properly maintained AdWords campaign
can help make business owners a lot of
money. Since Google charges you for each
click on your ads, you need to ensure you
take all available steps to optimize the
entire experience and drive sales.

9. THANK
YOU!Test out the above suggestions for your AdWords
campaigns and you should be able to make your business
more money with qualified traffic and increased sales.
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