So many people focus their efforts when it comes to paid media on the buying stage of the customer purchase funnel but this is a huge mistake. Not focusing any attention on the other sections of the funnel simply means that advertisers are only capitalising on a small slice of the pie.
In this slide deck you will learn 32 different strategies that will help you to channel your audience through the funnel from being completely unaware of your brand right the way through to getting customers to recommend your business to their friends and family.
This talk was originally prepared for the Turing Festival in August 2016