This is the official company presentation of IoT Analytics GmbH, a leading firm for market insights around the Internet of Things and Industry 4.0 .

1. Company presentation
July 2019

2. Welcome to IoT Analytics
A message from our CEO Knud Lasse Lueth
Dear prospective partner, employee, or customer,
IoT Analytics strives to be the most relevant and highest quality market research provider for the Internet of
Things and Industry 4.0. We measure ourselves by the impact our research has on our customer’s decision-
making. It is only successful when it enables our customers to make better decisions, be it on the product
roadmap, marketing strategy, vendor selection, partnership development or overall IoT strategy.
Quality first. We are proud that our clients ranked us “4.6/5” on average in our 2018 customer satisfaction
survey and consistently scored us as “better” than our competitors, especially for product quality.
Copyright©2018bywww.iot-analytics.comAllrightsreserved
2
Global Coverage. Since 2014 we have worked with more than 500 customers globally across both the vendor and end-user community and across
most major industries. Our international team spends hours interviewing people, screening presentations, attending conferences and discussing
findings internally. We offer the results in the form of reports and research notes. We can also make you an offer for bespoke research. Have a look
at this document and let us know if you find the content compelling?
Research Areas. Our main areas of research currently include: IoT software/platforms, Industrial IoT/Industrie 4.0, IoT Connectivity, and Smart City.
We also publish general documents like our semi-annual “State of the IoT” report and we do perform work on other areas such as IoT Security and
Smart Home.
Taking market research and insights to the next level. I believe that technology plays a vital role in making the earth a better place – If employed
correctly it makes people healthier, safer, and our environment less polluted. IoT is one of the key technological advancements in the world today
and as a research provider we play in important role in helping to achieve this global vision. I encourage all of our team members to constantly
challenge their thinking, acquire new skills, and evolve the format of our reports so that our customers find them insightful and actionable.
I look forward to hearing from you,
Knud Lasse Lueth
CEO at IoT Analytics GmbH
July 2019
August 19

3. Our offer: Save 90%+ of your IoT research costs and receive excellent decision input
Our value proposition: We do great research – you save $$$
Copyright©2019bywww.iot-analytics.comAllrightsreserved
3
Our premise: Every company needs to do market research to make great decisions
95% less cost than in-house research Excellent results
IoT AnalyticsIn-house
-95%
Direct labor
Research Subsciption
Admin & Supervision
Conferences & External Data
Annual costs for writing 20 in-depth market
reports on IoT
3: Moderately
satsified
2: Slightly
satisfied
5: Completely
satisfied
4: Very
satisfied
1: Not at all
satisfied
3%2%
42%
46%
7%
Satisfaction of corporations with their research providers*
* 20th edition Green Book Research Industry Trends 2017 https://grit.greenbook.org/ n=322 - IoT Analytics customer satisfaction survey data 2018 laid over the Greenbook 2017 data Source: IoT Analytics Research

4. Our work consists of two main elements
Market Reports & Databases
• Targeted industry reports
• Large industry surveys
• Company databases/lists
• Specific IoT data sets
• More…
1
Bespoke Research & Consulting
• Data customizations
• Customized interview-based studies
• Commissioned surveys
• Strategic advice
• More…
2
See next pages for details

5. Market Reports & Databases (1/3)
3 main types of output
State of the IoT Report – Summer 2018
Hannover Messe 2019 – Event Report
• 30-200 page reports
• Typical Report types: Semi-
annual State of the IoT, Event
Reports, Research Notes,
Survey-based Reports
Predictive Maintenance
Market Report 2019 - 2024
• In-depth 100-300 page reports
• Based on extensive primary &
secondary research
• Typically includes technology
overview, market data, company
landscape, trends, …
2019 List of 1,000 IoT Startups
• Some databases are standalone
• All major market reports are
accompanied by
✓ Vendor databases
✓ Case study databases
✓ Market data
1
Examples
Complete Market Reports General / Event / Survey Reports Databases & Market Forecasts

6. Market Reports & Databases (2/3)
4 main workstreams
1
Applications
Cloud, Platform,
& Analytics
Connectivity
Hardware
Security
IoT Software & Platforms
System
Integra-
tion
Simplified IoT technology stack
IoT Connectivity
Industrial IoT /
Industrie 4.0
Smart City
1 3
2
4
= IoT Analytics Workstreams

7. Market Reports & Databases (3/3)
Planned 2019 Publications by workstream
1
• IIoT Platforms in Manufacturing
• IoT Platforms End-User Survey
• List of IoT Platforms & Mkt Share (exp Q3)
IoT Platforms/Software
• Predictive Maintenance Update
• Industrial End-User Survey (exp Q4)
• Edge Analytics Market Report (exp Q4)
• Equipment as a Service Report (exp Q4)
Industrial IoT
• Smart Metering Market Report (exp Q3)
• Smart City End-User Survey (exp Q4)Smart City
• Industrial Connectivity Market Report (exp Q3)
• 5G Market Report (exp Q3)IoT Connectivity
• State of the IoT Market (x2)
• Hannover Messe Analyst Report
• List of IoT Startups
• IoT Solutions WC event (exp Q4)
• Monetizing IoT, use cases & business
models (exp Q4)
General IoT
• Industrial & IoT Blockchain Market Report
• Commercial Drones Market Report
• A.I. Market Report (exp Q4)
Emerging Technologies
Schedule can vary slightly –
Additional Research Notes
maybe added at short notice
Work Stream 2019 Publications
1
2
3
4

8. Bespoke Research & Consulting (1/3)
List of capabilities
2

9. Bespoke Research & Consulting (2/3)
List of recent projects
Client Project
Swiss Industrial
conglomerate
Digital Ecosystem Mapping
Map digital offerings (With an IIoT focus), digital initiatives and new business models for main industrial customers and competitors
German Machinery Firm IoT Platform Comparison & Smart Factory Landscaping
Mapping of selected IoT platforms; Analysis of integration into MES, Quality, and Maintenance software
US software provider IoT Platform Comparison
Mapping of selected IoT platforms to understand partnership opportunities and current developments
German Industrial
conglomerate
Industrial IoT developer research
Understand brand perception of an IoT platform in the IIoT developer community with focused interviews
World Economic Forum IoT for sustainable development
Mapping of global IoT projects for sustainable development & Assistance for the “Guidelines for Sustainable IoT Adoption” for
Davos 2018.
German Industrial
conglomerate
IoT Use Case Prioritization
Sizing, maturity analysis, and prioritization of various IoT use cases
French VC fund LPWAN mapping
Interview series and mapping of key players
US software provider IoT “transportation” landscape
Overview of leading firms in IoT for transportation and their projects
Italian System
integrator
Market study “connected industry”
Market sizing and drill down of specific industrial IoT markets in Europe
German Industrial
conglomerate
Industrial automation go-to-market
Developed a go-to-market strategy for the next generation industrial IoT systems (industrial automation)
2

10. Bespoke Research & Consulting (3/3)
Example output from a recent bespoke research project
2

11. Why should you work with us?
High-quality analyses
We aim to produce the highest quality research available to you. Our focus is on facts
and actionable insights without losing sight of the bigger picture. And… we only publish
when we think we got it right!
First-hand information / IoT network
We attend and speak at approx. 30 global IoT and Industry 4.0-focused conferences
every year and conduct hundreds of interviews with industry professionals. This allows
us to shape our unbiased, third-party view.
Trusted by leading companies
We have served 500+ customers to date, many of which are Fortune Global 500 firms
and returning customers. Our customers rate us 4.6/5 on average, highlighting the
depth and comprehensiveness of our research.

12. What customers say about us (1/2)
General feedback and references
Selected customers Quotes
“I find it really impressive how the IoT Analytics team have built up a broad and proprietary knowledge base around
the Internet of Things and Industrie 4.0 ecosystems.”
Markus Lorenz, Partner and Managing Director at The Boston Consulting Group
“We engaged IoT Analytics to understand how IoT supports Sustainable Development Goals as defined by the
United Nations. Together we developed a framework to measure impact of IoT projects on the UN SDGs, applied
the framework on an IoT Analytics proprietary database of 640+ projects and drew meaningful insights related to
the concentration of IoT deployments by SDG and location, project size, etc .Building on this analysis, IoT
Analytics helped us conduct interviews with over 40 executives and experts across the IoT ecosystem to develop a
set of IoT Guidelines for Sustainability that we published in January of 2018 during our Annual Meeting in Davos.
This work informed high level discussions with senior executives and public figures in Davos and will be a strong
reference for the work we will do moving forward on this space. I am very impressed with IoT Analytics’s
professional approach and their ability to help us connect the dots between IoT and sustainability. Their
commitment to the success of our project is praiseworthy. On a personal level, it was a pleasure to work with
Knud and Abhay”
Rodrigo Arias, Content Lead for Technology, Media & Digital Industries at World Economic Forum LLC
“We engaged IoT Analytics to perform digital ecosystem and competitive intelligence gathering, and were very
pleased with their depth of understanding of the Industrial Internet of Things. Their team worked with us in a highly
collaborative manner, and delivered a series of reports that were greatly appreciated by the digital leadership team
and other key stakeholders in Marketing & Sales. I’d recommend this boutique firm without reservation.”
Kathleen Conroy, Group Vice President at ABB
“My experience working with the team of experts at IoT Analytics has been enjoyable and enlightening. The work
was delivered on time, on budget, and beyond our expectations”
Jake White, VP Marketing at MyDevices IoT platform

13. What customers say about us (2/2)
Example of feedback on a specific report
Customer feedback
“The Predictive Maintenance Study has served us very well!
It was the catalyst that triggered the right internal
discussions we should lead.”
Strategy Manager at Buildings Automation Supplier in
Switzerland
“I have now read the complete report and wanted to tell
you that I find it extremely well done”
Business Solution Manager at System Integrator in USA
“The report was very useful to us!”
COO at Industrial Hardware and Software solution provider
in Poland
Predictive Maintenance 2017-2022
139 page report
incl. market sizing,
trends, M&A,
more
Copyright©2018bywww.iot-analytics.comAllrightsreserved
August 19 13
Please note: Report was
updated in Q2/2019

14. Get in touch!
If you have specific questions on one of our reports
➢ Send an inquiry to sales (at) iot-analytics.com
If you want to meet us in person
➢ Check out our conference calendar HERE
If you want to discuss / give a demo/briefing of your IoT product/solution
➢ Send an inquiry to insights (at) iot-analytics.com
If you are interested in a corporate research subscription
➢ Check out more information HERE
If you are interested in a job
➢ Send your CV to jobs (at) iot-analytics.com
For all other inquiries
➢ Use the contact form HERE

15. Appendix

16. Market Reports & Databases
Example: State of the IoT Report – Winter 2018/2019
1
Subscribe to our Corporate Research Subscription (all publications) or purchase reports individually
Download Sample

17. Market Reports & Databases
Example: IoT Platforms End-User Satisfaction Report 2019
1
Subscribe to our Corporate Research Subscription (all publications) or purchase reports individually
Download Sample

18. Market Reports & Databases
Example: Predictive Maintenance Market Report 2019 - 2024
1
Subscribe to our Corporate Research Subscription (all publications) or purchase reports individually
Download Sample

19. Outline. Create the report outline
together with key customers and
industry experts
Market Reports & Databases
Methodology: Our 10 cornerstones of high-quality reports
1
1
Secondary Research. Perform
extensive secondary research, using
smart crawling methods
5
Conferences. Attend topic-specific conferences
8
Primary Research. Talk to 20-30
industry experts (vendors, users,
consultants) for each major report
4
End-User Surveys. Leverage own
panel & 3rd party panel with a
specific survey
6
Vendor Surveys. Reach out to
vendors with a specific survey
7
Best-practices. Leverage IoT
Analytics best-practice resources.
3
Quality control. Have a six-eye principle for all content and adhere to checklists.
2
Depth. Prioritize content over
deadlines. In the worst case, publish
at a later point.
9
Accuracy. Call out “bullsh*t”
content and don’t just copy-paste
from elsewhere.
10
Research
process
Research
content
Research
philosophy

20. IoT Analytics GmbH
Market Insights for the
Internet of Things
Zirkusweg 2 (Astraturm, 6. OG)
20359 Hamburg
Germany
info@iot-analytics.com
+49 40 63911891
http://iot-analytics.com