Io t analytics-companypresentationmarch 2021

Company presentation
March 2021

Welcome to IoT Analytics
A message from our CEO Knud Lasse Lueth
Dear prospective customer,
IoT Analytics strives to be the most relevant and highest quality market research provider for the Internet of
Things and Industry 4.0. We measure ourselves by the impact our research has on our customer’s decision-
making. It is only successful when it enables you to make better decisions, be it on your product roadmap,
marketing strategy, vendor selection, partnership development or overall IoT strategy.
Quality first. We are proud that our clients rank us “4.6/5” on customer satisfaction and consistently score
us as “better” than our competitors, especially for product quality.
Copyright
©
2018
by
www.iot-analytics.com
All
rights
reserved
2
Global Coverage. Since 2014 we have worked with more than 600 customers globally across both the vendor and end-user community and across
most major industries. Our international team spends hours interviewing people, screening presentations, attending conferences and discussing
findings internally. We offer the results in the form of reports and research notes. We can also make you an offer for bespoke research. Have a look
at this document and let us know if you find the content compelling?
Research Focus. A large part of our work is focusing on what is happening now, as well as making sense of the short and medium term trends. There
is a steady market growth in IoT today and we are actively looking for catalysts and success stories that may indicate further market acceleration – as
a subscriber you will hear about those first.
Research Areas. Our main areas of research currently include: IoT software and platforms, Industrial IoT/Industrie 4.0, IoT Connectivity, and Smart
City. We also publish general documents like our semi-annual “State of the IoT” report and we do perform work on other areas such as IoT Security,
Blockchain, and AI. At the moment, the output to our subscribers is 2 research reports per month. Throughout 2020 we are planning to grow our
team further significantly and will add new topics soon . This will further increase the frequency of publications. Please let us know what other
research you would like to see and what it takes to make our relationship as productive as possible?
Contact me or anyone else from the team if you would like to discuss further.
I look forward to hearing from you – kind regards,
Knud Lasse Lueth
CEO at IoT Analytics GmbH
July 2020
March 21

Our work consists of two main elements
Market Reports & Databases
1. Large-scale market reports
2. Event reports
3. End-user adoption reports
4. General reports
5. Databases & Forecasts
6. More…
1
Bespoke Research & Consulting
1. Data customizations
2. Customized interview-based studies
3. Commissioned surveys
4. Strategic advice
5. More…
2
See next pages for details

Market Reports & Databases (1/5)
5 main types of output
1
List of
620 IoT Platform Companies
• Some databases are
standalone
• All major market
reports are
accompanied by
 Vendor databases
 Case study
databases
 Market data
Databases&
Forecasts
State of the IoT Q1/2020 and
Covid 19 impact
• 50-120 page reports
• Based on insights from
the entire IoT Analytics
team
• Providing a general and
overarching view of the
industry, latest market
numbers, larger trends
Subscription
Exclusive Content
Industry 4.0
Adoption Report 2020
• 100-300 pages
• Based on extensive
surveys with senior
audience with
technology adopters
• Summarizing adoption
patterns,
Implementation
challenges, ROI, view
on vendors, etc.
Adoption Reports
Equipment as a Service
Market Report 2020 - 2025
• In-depth 100-300 pages
primary & secondary
research
• Typically includes
technology overview,
market data, company
landscape, case studies,
trends, …
Market Reports
Digital Twin
Insights Report 2020
• Insight reports 80-100
pages
primary & secondary
research
• Typically includes
technology overview and
deep-dives, case studies,
trends, challenges …
Insights Reports
Exam
ples

Overview
Market Reports & Databases – 2018-2020
4 main workstreams
1
General*
Applications
Cloud, Platform,
Analytics
Connectivity
Hardware
Industrial IoT /
Industry 4.0
Simplified IoT
technology stack
1
Smart City
IoT Software & Platform
IoT Connectivity
*Note: General content is available for all subscribers eg. State of IoT, Event reports, etc.
4
2
3

2018 and before Publications by workstream
Work Stream 2018 and before Publications
• IoT Security Market Report 2017-2022
• IoT Platforms Market Report 2018-2023
• IoT Platforms Vendor Comparison 2018
IoT Platforms/Software
• Predictive Maintenance 2017- 2022
• Industry 4.0 & Smart Manufacturing 2018-2023
Industrial IoT
• Smart Thermostats 2015-2021
• Smart Home Market Tracker 2017
• Connected Streetlights 2018-2023
LPWAN Market Report 2018-2023
Smart City & IoT Connectivity
• State of the IoT Market (x2)
Exclusive Content
• IoT Investment and M&A Update 2018
• IoT in Postal Operations & Services
General IoT
1

2019 Publications by workstream
• IIoT Platforms in Manufacturing
• IoT Platforms End-User Satisfaction Report
• IoT Platforms Competitive Landscape
• Predictive Maintenance Market Report
• Industry 4.0 Adoption Survey
• Industrial A.I. Market Report
• Equipment as a Service Report
Industrial IoT
• Industrial Connectivity Market Report
• 5G Market Report
• LPWAN Market Report
•
• Smart Metering Market Report
• Industrial & IoT Blockchain Market Report
• Commercial Drones Market Report
Emerging Technologies
Work Stream 2019 Publications
• State of the IoT Market (x2)
• Hannover Messe Analyst Report
• IoT Solutions WC Event Report
Exclusive Content
• IoT Start-ups Report and Database
General IoT
1

2020 Publications by workstream
• IoT Platforms Market Report Update
• IoT Security Adoption Report
• IoT Security Market Report
• Cloud Computing Market Report
• IoT System Integration Market Report
• Digital Twin Insights Report
• Industry 4.0 Market Report
• Soft PLC & PLC Virtualization Report
• Industrial Edge Computing Market Report
• Cloud MES Market Report
• Predictive Maintenance Adoption Update
• IoT Commercialization & Business Model
Adoption Report
Industrial IoT
• Smart City Market Report
• Smart City End-User Adoption Report
• IoT Connectivity Market Report
• IoT Semiconductors Report
General IoT
Work Stream 2020 Publications
Schedule can vary slightly –
Additional Research Notes
maybe added at short notice
• State of the IoT Q1 2020 & COVID-19 Impact
• Tech Vendor News Q2 2020
• IT & IoT Trends Update Report Q3 2020
• State of the IoT Q3 2020
Exclusive content

Overview
Market Reports & Databases - 2021
Three core workstreams, one catch-all applications workstream, and an IoT market model workstream
General*
Applications
Cloud, Platform,
Analytics
Connectivity
Industrial IoT /
Industry 4.0
Hardware
Simplified IoT
technology stack
Applications
(non-Industrial)
1 4
IoT
market
model
forecasts
5
IoT Software & Platform
IoT Hardware & Connectivity
2
3
Smart City
Smart Buildings
Supply chain
And more...
= IoT Analytics Workstreams
*General is subscriber-exclusive and will include new news & trends content to complement existing State of IoT & Conference Reports
Existing workstream Increased coverage of existing workstream New workstream
1

Upcoming IoT Analytics 2021 Market Model overview
The 6 main dimensions of the IoT market model and the 3 deep-dives
10
Everything available as 2019
actuals and five-year moving
forecast
IoT Market Model
Metrics
• End-user
spending
• Number of
active IoT end-
points
1
Technology
Stack
• WPAN
• WLAN
• Cellular /
M2M
• LPWA
• 5G
• Wired
• Other
• WNAN
2
Verticals
3
Regions /
Countries
Use Cases/
Applications
IoT Segments
• Smart Cities
• Energy
• Mobility /
Automotive /
Logistics
• Buildings & Living
• Industry /
Manufacturing
• Retail
• Healthcare
• Natural
Resources
Standardized
Industries
• Roughly 50
industries*
4
Connectivity
5 6
• Hardware
• Software
• Services
Potentially more
detailed split
• Top 20 IoT Use
Cases + Other
• 217 countries
worldwide
Regular updates and
extensions to account for ever
changing market environment
Working hypothesis
*Categorized on ISIC code, Rev. 4

Overview of 2021 reports & forecasts
Workstream Report Name Date
Software/
Platforms
IoT Platforms (from 2020) Q1
IoT System Integration (from 2020) Q1
Cloud Computing for IoT (from 2020) Q1
Software/ Platforms GTM & Business Models Q3
AIoT / Industrial AI Q4
Enterprise Augmented Reality / VR Q4
Industrial
Cloud MES (from 2020) Q1
Smart Factory Q2
Industry 4.0 (from 2020) Q2/Q3
Machine Vision / Quality Inspection Q3
PLC Virtualization Adoption Q3
Industrial Software Landscape Q4
IoT Business Models for OEMs Q4
Connectivity &
Hardware
IoT Sensors Q2
LPWA Q3
Hardware security Q4
IoT Gateways Q4
Workstream Report Name Date
Applications
IoT Use cases Q2
Smart Buildings Q2
IoT in supply chain Q3
Fleet Management Q3
Market
Forecasts
IoT Market Model & Forecast Q1 update Q1
Cellular IoT Module Tracker Q1 2021 Q1
Cellular IoT Chipset Tracker Q1 2021 Q1
Cellular IoT & LPWA connectivity tracker Q1 Q2
IoT Market Model & Forecast Q3 update Q3
Cellular IoT Module Tracker Q3 2021 Q3
Cellular IoT Chipset Tracker Q3 2021 Q3
Cellular IoT & LPWA connectivity tracker Q3 Q4
Exclusive
State of IoT Spring 2021 Q2
Mini report: IT trends (incl. earnings calls) Q1
Mini report: Startups Q2
Mini report: IT trends (incl. earnings calls) Q3
State of IoT Fall 2021 Q4
Mini report: Emerging Technologies Q4
Other potential reports (not yet
committed)
Remote asset monitoring / tracking (Applications Workstream)
IoT Platforms (Market update or end-user) (Software /Platforms Workstream)
5G / LTE / Wifi 6 in manufacturing / Private Industrial Networks (Connectivity / Hardware Workstream)
Current planning – Small changes possible
*Market Forecasts are not included in subscription and are sold as a separate product

Why should you sign up for subscription service?
Access to all insights
We give you unlimited access to all research reports, research notes, and other materials that
get produced during the timeframe of your subscription. This ensures that you get complete
coverage on all major IoT and Industry 4.0 topics.
Access to proprietary (exclusive) content
There are certain research reports that are produced for our research subscribers only and
cannot be purchased individually. This includes our semi-annual “State of the IoT” report as
well as bespoke research summaries from specific sideline projects.
Cost efficiency (vs purchasing individual reports)
Being a research stream subscriber is significantly more cost-efficient than purchasing
individual reports on the IoT Analytics website. This is especially valuable for larger firms
whose need for individual reports arise from many different departments in the company.
+ Access to our analysts (prior appointment required – Enterprise license only)
March 21
Copyright
©
2018
by
All
rights
reserved
12
1

Benefits as a subscriber
Influence our calendar
We undertake quarterly review calls with our customers to understand their current and
future projects and their topics of interest. This is a key consideration, amongst other factors,
as we build our following year release calendar and decide on the report topics covered.
Structural design calls
As one of our valued customers, if you see an upcoming report within our release calendar
which is of interest to you, you have the option to get your topics or questions covered within
the report*
Dedicated Account Manager and optional bespoke requests
Subscription clients have access to a dedicated account manager and the option to purchase
adjacent services such as bespoke market research, consultative projects, webinars and
market studies via surveys, interviews. As this is not our core product offering, we undertake
only selected requests.
March 21
Copyright
©
2018
by
All
rights
reserved
13
* Applicable for reports that are in early development stage, usually 3-4 months prior to release, with a prior scheduling
1

Bespoke Research & Consulting (1/3)
List of capabilities
2
Our capabilities include
Market Assessment
 Sizing
 Trends
 Whitespace
 Share (by company, by region/country
Business Case Support
 Validation
 Pricing
 Adaption
Landscape Assessment
 Products
 Services
 Vendors
 Competition
 Technology
Experts Engagements
 Executive Briefings
 Panels
 Workshops
 Surveys
 Interviews
Ecosystem Assessment
 Models
 Partnerships
 Value chains
…and more

List of recent projects
Client Project
Swiss Industrial conglomerate Industrial IoT software marketplaces
Interview series to understand processes, products, technology and other related aspects that make up successful marketplaces
Hewlett Packard Enterprise,
CommaSoft, Kiana Systems
Industrial Analytics
In-depth industry survey of 151 analytics professionals and decision-makers in industrial companies to analyze state of data analytics
in industrial settings for a whitepaper
Swiss Industrial conglomerate Digital Ecosystem Mapping
Map digital offerings (With an IIoT focus), digital initiatives and new business models for main industrial customers and competitors
German Machinery Firm IoT Platform Comparison & Smart Factory Landscaping
Mapping of selected IoT platforms; Analysis of integration into MES, Quality, and Maintenance software
US software provider IoT Platform Comparison
Mapping of selected IoT platforms to understand partnership opportunities and current developments
German Industrial conglomerate Industrial IoT developer research
Understand brand perception of an IoT platform in the IIoT developer community with focused interviews
World Economic Forum IoT for sustainable development
Mapping of global IoT projects for sustainable development & Assistance for the “Guidelines for Sustainable IoT Adoption” for Davos
2018.
German Industrial conglomerate IoT Use Case Prioritization
Sizing, maturity analysis, and prioritization of various IoT use cases
French VC fund LPWAN mapping
Interview series and mapping of key players
US software provider IoT “transportation” landscape
Overview of leading firms in IoT for transportation and their projects
Italian System integrator Market study “connected industry”
Market sizing and drill down of specific industrial IoT markets in Europe
German Industrial conglomerate Industrial automation go-to-market
Developed a go-to-market strategy for the next generation industrial IoT systems (industrial automation)
2

Example output from a recent bespoke research project
2

Why should you work with us?
In-depth and holistic analyses
We aim to produce the highest quality research available to you. We have conducted
550+ primary research interviews and built 40+ databases Our focus is on facts and
actionable insights without losing sight of the bigger picture.
High-profile team / unparalleled IoT network
We have approx. 60 years of IoT industry experience in the team. All our analysts have
extensive industry background and a unique global network across both vendor and
end-user communities and across all major industries.
Trusted by leading companies
We have served 600+ customers to date, many of which are Fortune Global 500 firms
and returning customers. Our customers rate us 4.6/5 on average and consistently
score us as “better” than our competitors, especially for product quality.

What customers say about us (1/2)
General feedback and references
Quotes
“I find it really impressive how the IoT Analytics team have built up a broad and proprietary knowledge
base around the Internet of Things and Industrie 4.0 ecosystems.”
Markus Lorenz, Partner and Managing Director at The Boston Consulting Group
“We engaged IoT Analytics to understand how IoT supports Sustainable Development Goals as
defined by the United Nations. Together we developed a framework to measure impact of IoT
projects on the UN SDGs, applied the framework on an IoT Analytics proprietary database of 640+
projects and drew meaningful insights related to the concentration of IoT deployments by SDG and
location, project size, etc. Building on this analysis, IoT Analytics helped us conduct interviews with
over 40 executives and experts across the IoT ecosystem to develop a set of IoT Guidelines for
Sustainability that we published in January of 2018 during our Annual Meeting in Davos. This work
informed high level discussions with senior executives and public figures in Davos and will be a strong
reference for the work we will do moving forward on this space. I am very impressed with IoT
Analytics' professional approach and their ability to help us connect the dots between IoT and
sustainability. Their commitment to the success of our project is praiseworthy. On a personal level, it
was a pleasure to work with Knud and Abhay.”
Rodrigo Arias, Content Lead for Technology, Media & Digital Industries at World Economic Forum LLC
“We engaged IoT Analytics to perform digital ecosystem and competitive intelligence gathering and
were very pleased with their depth of understanding of the Industrial Internet of Things. Their team
worked with us in a highly collaborative manner and delivered a series of reports that were greatly
appreciated by the digital leadership team and other key stakeholders in Marketing & Sales. I’d
recommend this boutique firm without reservation.”
Kathleen Conroy, Group Vice President at ABB
“My experience working with the team of experts at IoT Analytics has been enjoyable and enlightening.
The work was delivered on time, on budget, and beyond our expectations.”
Jake White, VP Marketing at MyDevices IoT platform
Selected customers

What customers say about us (2/2)
Example of feedback on a specific report
Customer feedback
“The Predictive Maintenance Study has served us very well!
It was the catalyst that triggered the right internal
discussions we should lead.”
Strategy Manager at Buildings Automation Supplier in
Switzerland
“I have now read the complete report and wanted to tell
you that I find it extremely well done”
Business Solution Manager at System Integrator in USA
“The report was very useful to us!”
COO at Industrial Hardware and Software solution provider
in Poland
Predictive Maintenance 2017-2022
139 page report
incl. market sizing,
trends, M&A,
more
Copyright
©
2018
by
All
rights
reserved
March 21 19
Please note: Report was
updated in Q2/2019

We reach a highly-engaged global IoT audience
Web Reach
Visitors per
month
~40k Email Reach
People subscribed to
IoT Analytics updates
~30k
Engagement
Average email
opening rate
Social Reach
Followers on all
social channels
>33k
Audience by Continent as of March 2020
Asia: ~ 41%
Americas: ~ 29%
Europe: ~ 26%
Whitepaper: Guide to IoT Solution Development
commissioned by Microsoft
Downloaded 5,000+ times
Webinar: IoT Edge Computing 2020 co-host Bosch
Signups: ~1200, Attendees: 540
Rating*: 8.2/ 10
High Demand Global Audience Quality Engagement
~22%
* Based on attendees’ feedback

Get in touch!
If you have specific questions on one of our reports
 Send an inquiry to sales (at) iot-analytics.com
If you want to meet us in person
 Check out our conference calendar HERE
If you want to discuss / give a demo/briefing of your IoT product/solution
 Send an inquiry to insights (at) iot-analytics.com
If you are interested in a corporate research subscription
 Check out more information HERE
If you are interested in a job
 Send your CV to jobs (at) iot-analytics.com
For all other inquiries
 Use the contact form HERE

Example: State of the IoT IoT Q1/2020 and Covid 19 impact
1
Subscribe to our Corporate Research Subscription (all publications) or purchase reports individually
Download Sample

Example: IoT Platforms End-User Satisfaction Report 2019
1
Download Sample

Example: Predictive Maintenance Market Report 2019 - 2024
1
Download Sample

Outline. Create the report outline
together with key customers and
industry experts
Methodology: Our 10 cornerstones of high-quality reports
1
1
Secondary Research. Perform
extensive secondary research, using
smart crawling methods
5
Conferences. Attend topic-specific conferences
8
Primary Research. Talk to 20-30
industry experts (vendors, users,
consultants) for each major report
4
End-User Surveys. Leverage own
panel & 3rd party panel with a
specific survey
6
Vendor Surveys. Reach out to
vendors with a specific survey
7
Best-practices. Leverage IoT
Analytics best-practice resources.
3
Quality control. Have a six-eye principle for all content and adhere to checklists.
2
Depth. Prioritize great content. In
the worst case, publish at a later
point.
9
Accuracy. Call out “bullsh*t”
content and don’t just copy-paste
from elsewhere.
10
Research
process
Research
content
Research
philosophy

IoT Analytics GmbH
Market Insights for the
Internet of Things
Zirkusweg 2 (Astraturm, 6. OG)
20359 Hamburg
Germany
info@iot-analytics.com
+49 40 63911891
http://iot-analytics.com

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