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eMarketing Techniques for Educators How to take advantage of the  web to grow enrollment Sponsored by…
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keynote Speech Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Caveat #1 – The 80/20 Principle
Caveat #2 – Water from a Firehose
Caveat #3 – Have Fun!
Caveat #4 – Marketing Foundations
Accountability
Accountability ,[object Object],[object Object],[object Object],[object Object],[object Object]
The New Web
The New Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If These Walls Could Talk
Who was the person of the year in 2006?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Just a few Web 2.0 sites…
Statistics & Trends ,[object Object],[object Object],[object Object],[object Object]
Statistics & Trends ,[object Object],[object Object],[object Object],[object Object]
Benefits of eMarketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a Marketing System
Optimizing Websites for Conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Capture Attention  Immediately
Have a  call-to-action
Google Analytics – Tracking Success
Tracking Goals in Google Analytics
Use Google Website Optimizer
Website Best Practices 1.) Make it  EASY  to buy 2.)  ENGAGE  your users 3.) Make sure you  GET  their email
Use Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing Best Practices  ,[object Object],[object Object],[object Object]
How do you managing relationships? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organic VS Paid Search
SEO VS PPC
eMarketing Best Practices – SEM ,[object Object],[object Object],[object Object]
Getting Started with Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started with Social Media From  Groundswell  by Charlene Li and Josh Bernoff
RSS – The common denominator
The Technology & The tools
Using Video
Using Video
Using Twitter
Using Ning
Using Facebook
Create Your Marketing System
Thank you! Brad Kleinman [email_address]

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