The Top 10 Things I learned in PR Publications Learned In Public Relations Publications By: Sarah Kemp
#10 C.R.A.P. Contrast-Repetition-Alignment-Proximity- Knowing the four principles helps in designing all types of publications that we developed in class, and helps the visual element of the publications as well. I was happy that we went over the four design principles of CRAP!
#9 Wordpress tips I already knew the basics of Wordpressfrom Intro to PR, but after the Best Practice Presentations, I learned a lot of helpful hints… Attaching Twitter to your blog. Changing the default theme header. Adding users to your blog. Insert a poll into blog post.
#8 Eagle Print Shop -The print shop was a great campus resource to use for producing our brochures! - The workers were very helpful and they had a very quick return rate. -Easy to send your document just as your original document and they would call if they need anything else! Cheap! Location @ Centennial Place 912-478-5697, Monday-Friday, 8 a.m.-5 p.m.
#7 Fonts I did not know that fonts had 4 different categories… Serif Sans Serif Handformed Specialized Tips: Do not mix fonts from different categories Assign separate purpose to each font style Make sure it is clear to read
#6 Planning a Publication with Thumbnails I am very glad that I learned the step by step process to planning a publication because without these steps I could have easily got overwhelmed by designing my brochure. The thumbnails allowed me to try all of the different deigns and ideas on paper before trying to put everything into InDesign.
#5 InDesign Stroke borders When making my brochure I wanted to include pictures... They did not look right without some type of border. I finally found the stroke option when changing the color of the borders. It allowed me to pick from several borders, the thickness, color, and made the photos stand out!
#4 Logo Types Logo types are very important through designing any type of publication for a business or company. It should be a design the reflects the organization and art is often used with text. Logos are so important because it is n every type of publication for the company, so it is essential that you do good research about the company and the publics it is trying to reach when designing a logo.
#3 Letterhead & Business Card It was very helpful learning how to design both of these publications. InDesign had a lot of creative options to use as well as picking out your font and a art/picture to use. It was also helpful to know what information to put on which publication because it is very similar, but different.
#2 Unity Unity is the ability for all items in a layout to appear as one visual unit. After this semester, I realized that in each publication that I have designed, unity a very important factor. It entails everything in the publication: photos, text, layout, color scheme, so they all work together. This allows the readers to see it as one unit and find it easy to on the eye and clear to read.
#1 Language of Image I loved taking this FREE course online and learning about different types of images! There were multiple examples to get a good understanding of the concept of the different aspects of photographs. Now that I know about the site I can use it for other classes, or on my free time to learn something new