Social Media for Attorneys 101 San Fernando Valley Bar Association Irma Mejia, Member Services Coordinator November 10, 2011
Today’s Program• Overview of social media options• Benefits for attorneys• Features and Privacy Settings for major social networks – Twitter – LinkedIn – Facebook – Google+
What is social media?Social media is a platform for online interaction.• Use of the platform is defined by goals• Set of tools• Two-way streetWith social media, you are curating an exhibition of your life
Social Media SitesSocial Networks:Review Sites:Blog Sites:Media:Document Sharing:Location Based:Attorney Specific:
Facebook: most popular social networking site for all age groups. source: mashable.com/2011/11/04/facebook-most-popular-forrester/
What are the benefits of social media for attorneys?• Professional Development• Networking• Marketing• Legal Research• Establishing your Expertise• Personal Entertainment
• “Water Cooler”• Very Informal• Sharing is limited to 140 characters• More than 100 million active users• 250 million daily tweets• 50% of active users log in every day Source: mashable.com/2011/10/17/twitter-costolo-stats/
• Most formal• Professional Development• Networking• Job Hunting• More than 135 million members in over 200 countries and territories• New sign ups at a rate of 2 new members per second source: http://press.linkedin.com/about
• “High School Online”• More than 800 million active users worldwide• 50% of users log on everyday• Average user has 130 friends• More than 2 billion posts are liked or commented on every day and 250 million photos uploaded every day• Average user spends 7 hours and 46 minutes a month on Facebook• More than 350 million active users access FB through mobile devices sources: facebook.com/press/info.php?factsheet mashable.com/2011/10/21/facebook-infographic
Settings • Privacy is possible • Many settings available • Tedious but worthwhile to review 1. Profile Settings 2. Account Settings 3. Privacy Settings
Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites5. Limit the Audience for Past Posts6. Blocked People and Apps7. Chat 1 2 3 4 5 6
Privacy Settings 1. Default Privacy Control 2. How You Connect 3. How Tags Work 4. Apps and Websites 5. Limit the Audience for Past Posts 6. Blocked People and Apps 7. Chat
Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites **PUBLIC SEARCH**5. Limit the Audience for Past Posts6. Blocked People and Apps7. Chat
Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites5. Limit the Audience for Past Posts6. Blocked People and Apps7. Chat
Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites5. Limit the Audience for Past Posts6. Blocked People and Apps a. Block ex-spouse b. Block Farmville invitations c. Block invitations from the MCLE speaker you accidentally friended7. Chat
Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites5. Limit the Audience for Past Posts6. Blocked People and Apps7. Chat 1. CHECK SETTINGS!!!!
Personal Profile v. Company PagePersonal Profile Company/Firm Page• Your personal page on Facebook • Public page for your company/firm on Facebook• Friends • Fans who “Like” you as a company• Your voice • The Company voice • Jane Doe Likes Disneyland – The Law Offices of Jane Doe likes Disneyland • Jane Does commented on John Doe’s – The Law Offices of Jane Doe is in a relationship Picture with John Doe• Personal connections • An online storefront• Informal – Less formal than your website• Privacy settings should be checked regularly – Not a replacement for a website • Administrators
Nestle Facebook PR Debacle Greenpeace vs. Nesetle "To repeat: we welcome your comments, but please dont post using an altered version of any of our logos as your profile pic--they will be deleted."
• Launched beta early 2011• Opened to the public September 20• 25 million unique visitors• Fastest growing social network• Brand Pages allowed November 7• Neat features: – Circles – Hangouts – Editable Posts – Public / Non-Public Posts – Locked Posts
Social Media Workshop Recap1. Set Goals2. Choose Preferred Platform3. Optimize Privacy Settings for Your Audience4. Use Tools to Manage Social Media Efforts5. Set Aside Time for Social Media
Resources• Mashable.com• Lawyerist.com• nylawblog.typepad.com• myshingle.com• Social Media for Lawyers: The Next Frontier (2010). Carolyn Elefant and Nicole Black. ABA Law Practice Management Section.• “Ethical Hotspots for Attorneys Using Social Media.” Brian Hemsworth. Valley Lawyer. October 2011.
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