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Social Media for Attorneys 101  San Fernando Valley Bar Association Irma Mejia, Member Services Coordinator           Nove...
Today’s Program• Overview of social media options• Benefits for attorneys• Features and Privacy Settings for major social ...
What is social media?Social media is a platform for online interaction.• Use of the platform is defined by goals• Set of t...
Social Media SitesSocial Networks:Review Sites:Blog Sites:Media:Document Sharing:Location Based:Attorney Specific:
Facebook: most popular social networking         site for all age groups.      source: mashable.com/2011/11/04/facebook-mo...
Why should you care?Manage Online Reputation
What are the benefits of social media               for attorneys?•   Professional Development•   Networking•   Marketing•...
•   “Water Cooler”•   Very Informal•   Sharing is limited to 140 characters•   More than 100 million active users•   250 m...
Hashtags #
Lists
TwitterSettings
TwitterSettings
How Not to Use Twitter
•   Most formal•   Professional Development•   Networking•   Job Hunting• More than 135 million members in over 200  count...
Account Settings
• “High School Online”• More than 800 million active users worldwide• 50% of users log on everyday• Average user has 130 f...
Settings     • Privacy is possible     • Many settings available     • Tedious but worthwhile to review           1. Profi...
Profile Settings
Privacy Settings1.   Default Privacy Control2.   How You Connect3.   How Tags Work4.   Apps and Websites5.   Limit the Aud...
Privacy Settings 1.   Default Privacy Control 2.   How You Connect 3.   How Tags Work 4.   Apps and Websites 5.   Limit th...
Privacy Settings1.   Default Privacy Control2.   How You Connect3.   How Tags Work4.   Apps and Websites       **PUBLIC SE...
Privacy Settings1.   Default Privacy Control2.   How You Connect3.   How Tags Work4.   Apps and Websites5.   Limit the Aud...
Privacy Settings1.   Default Privacy Control2.   How You Connect3.   How Tags Work4.   Apps and Websites5.   Limit the Aud...
Privacy Settings1.   Default Privacy Control2.   How You Connect3.   How Tags Work4.   Apps and Websites5.   Limit the Aud...
Personal Profile v. Company PagePersonal Profile                                   Company/Firm Page•   Your personal page...
Facebook Page$1 toBlanket theHomelessfor everynew “Like”we get onFacebookin themonth ofNovember!
Page Settings
Nestle Facebook PR Debacle     Greenpeace vs. Nesetle              "To repeat: we welcome your              comments, but ...
Mic Check
Mic Check
Page Insights
•   Launched beta early 2011•   Opened to the public September 20•   25 million unique visitors•   Fastest growing social ...
New Features: ListsQuasi-New *Smart Lists
Timeline & Subscriptions
New Feature: Subscriptions
Managing Networks• Schedule time for social media• Do not outsource your tweets• If necessary, use a social network  manag...
Managing Networks
Social Media Workshop Recap1.   Set Goals2.   Choose Preferred Platform3.   Optimize Privacy Settings for Your Audience4. ...
Resources• Mashable.com• Lawyerist.com• nylawblog.typepad.com• myshingle.com• Social Media for Lawyers: The Next Frontier ...
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
Social media for attorneys 101
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Social media for attorneys 101

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Overview of major social networks, benefits of social media for attorneys and tips on privacy settings.

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Transcript of "Social media for attorneys 101"

  1. 1. Social Media for Attorneys 101 San Fernando Valley Bar Association Irma Mejia, Member Services Coordinator November 10, 2011
  2. 2. Today’s Program• Overview of social media options• Benefits for attorneys• Features and Privacy Settings for major social networks – Twitter – LinkedIn – Facebook – Google+
  3. 3. What is social media?Social media is a platform for online interaction.• Use of the platform is defined by goals• Set of tools• Two-way streetWith social media, you are curating an exhibition of your life
  4. 4. Social Media SitesSocial Networks:Review Sites:Blog Sites:Media:Document Sharing:Location Based:Attorney Specific:
  5. 5. Facebook: most popular social networking site for all age groups. source: mashable.com/2011/11/04/facebook-most-popular-forrester/
  6. 6. Why should you care?Manage Online Reputation
  7. 7. What are the benefits of social media for attorneys?• Professional Development• Networking• Marketing• Legal Research• Establishing your Expertise• Personal Entertainment
  8. 8. • “Water Cooler”• Very Informal• Sharing is limited to 140 characters• More than 100 million active users• 250 million daily tweets• 50% of active users log in every day Source: mashable.com/2011/10/17/twitter-costolo-stats/
  9. 9. Hashtags #
  10. 10. Lists
  11. 11. TwitterSettings
  12. 12. TwitterSettings
  13. 13. How Not to Use Twitter
  14. 14. • Most formal• Professional Development• Networking• Job Hunting• More than 135 million members in over 200 countries and territories• New sign ups at a rate of 2 new members per second source: http://press.linkedin.com/about
  15. 15. Account Settings
  16. 16. • “High School Online”• More than 800 million active users worldwide• 50% of users log on everyday• Average user has 130 friends• More than 2 billion posts are liked or commented on every day and 250 million photos uploaded every day• Average user spends 7 hours and 46 minutes a month on Facebook• More than 350 million active users access FB through mobile devices sources: facebook.com/press/info.php?factsheet mashable.com/2011/10/21/facebook-infographic
  17. 17. Settings • Privacy is possible • Many settings available • Tedious but worthwhile to review 1. Profile Settings 2. Account Settings 3. Privacy Settings
  18. 18. Profile Settings
  19. 19. Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites5. Limit the Audience for Past Posts6. Blocked People and Apps7. Chat 1 2 3 4 5 6
  20. 20. Privacy Settings 1. Default Privacy Control 2. How You Connect 3. How Tags Work 4. Apps and Websites 5. Limit the Audience for Past Posts 6. Blocked People and Apps 7. Chat
  21. 21. Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites **PUBLIC SEARCH**5. Limit the Audience for Past Posts6. Blocked People and Apps7. Chat
  22. 22. Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites5. Limit the Audience for Past Posts6. Blocked People and Apps7. Chat
  23. 23. Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites5. Limit the Audience for Past Posts6. Blocked People and Apps a. Block ex-spouse b. Block Farmville invitations c. Block invitations from the MCLE speaker you accidentally friended7. Chat
  24. 24. Privacy Settings1. Default Privacy Control2. How You Connect3. How Tags Work4. Apps and Websites5. Limit the Audience for Past Posts6. Blocked People and Apps7. Chat 1. CHECK SETTINGS!!!!
  25. 25. Personal Profile v. Company PagePersonal Profile Company/Firm Page• Your personal page on Facebook • Public page for your company/firm on Facebook• Friends • Fans who “Like” you as a company• Your voice • The Company voice • Jane Doe Likes Disneyland – The Law Offices of Jane Doe likes Disneyland • Jane Does commented on John Doe’s – The Law Offices of Jane Doe is in a relationship Picture with John Doe• Personal connections • An online storefront• Informal – Less formal than your website• Privacy settings should be checked regularly – Not a replacement for a website • Administrators
  26. 26. Facebook Page$1 toBlanket theHomelessfor everynew “Like”we get onFacebookin themonth ofNovember!
  27. 27. Page Settings
  28. 28. Nestle Facebook PR Debacle Greenpeace vs. Nesetle "To repeat: we welcome your comments, but please dont post using an altered version of any of our logos as your profile pic--they will be deleted."
  29. 29. Mic Check
  30. 30. Mic Check
  31. 31. Page Insights
  32. 32. • Launched beta early 2011• Opened to the public September 20• 25 million unique visitors• Fastest growing social network• Brand Pages allowed November 7• Neat features: – Circles – Hangouts – Editable Posts – Public / Non-Public Posts – Locked Posts
  33. 33. New Features: ListsQuasi-New *Smart Lists
  34. 34. Timeline & Subscriptions
  35. 35. New Feature: Subscriptions
  36. 36. Managing Networks• Schedule time for social media• Do not outsource your tweets• If necessary, use a social network managing tool
  37. 37. Managing Networks
  38. 38. Social Media Workshop Recap1. Set Goals2. Choose Preferred Platform3. Optimize Privacy Settings for Your Audience4. Use Tools to Manage Social Media Efforts5. Set Aside Time for Social Media
  39. 39. Resources• Mashable.com• Lawyerist.com• nylawblog.typepad.com• myshingle.com• Social Media for Lawyers: The Next Frontier (2010). Carolyn Elefant and Nicole Black. ABA Law Practice Management Section.• “Ethical Hotspots for Attorneys Using Social Media.” Brian Hemsworth. Valley Lawyer. October 2011.
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