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Analytics workshop deel 2

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Meten is weten. Online is alles te meten. Inzicht in het gedrag van bezoekers op de website is zeer waardevolle informatie, die sterk bijdraagt aan de optimalisatie van online rendement. Een van de meest gebruikte pakketten voor het verzamelen en analyseren van webanalytics is Google Analytics.

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Analytics workshop deel 2

  1. 1. http://www.uwwebsite.nl/zoeken?s=test
  2. 2. <script type="text/javascript">var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");document.write(unescape("%3Cscript src=" + gaJsHost + "google-analytics.com/ga.js type=text/javascript%3E%3C/script%3E"));</script><script type="text/javascript"> var pageTracker = _gat._getTracker("UA-2519785-1"); pageTracker._trackPageview(); pageTracker._addTrans( "1234", // Ordernummer "Scriptiewinkel", // Partner "11.99", // Totaal bedrag "1.29", // BTW "5", // Verzendkosten "Rijswijk", // Plaats "Zuid-Holland", // Provincie "Nederland" // Land ); pageTracker._addItem( "1234", // Ordernummer "DD44", // SKU "Jaarboek 2009", // Productnaam "Jaarboeken", // Productgroep "11.99", // Prijs "1" // Aantal ); pageTracker._trackTrans();</script>
  3. 3. <script> var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-3619583-2], [_setDomainName, .binnenlandsbestuur.nl], [_setAllowLinker, true], [_setAllowHash, false], [_trackPageview], [aggregated._setAccount, UA-3619583-11], [aggregated._setDomainName, .binnenlandsbestuur.nl], [aggregated._setAllowLinker, true], [aggregated._setAllowHash, false], [aggregated._trackPageview]); (function () { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-m/ga.js; (document.getElementsByTagName(head)[0] ||getElementsByTagName(body)[0]).appendChild(ga); })(); </script>
  4. 4. <script> var _gaq = _gaq || []; _gaq.push( [_setAccount, UA-3619583-2], [_setDomainName, .binnenlandsbestuur.nl], [_setAllowLinker, true], [_setAllowHash, false], [_trackPageview], [aggregated._setAccount, UA-3619583-11], [aggregated._setDomainName, .binnenlandsbestuur.nl], [aggregated._setAllowLinker, true], [aggregated._setAllowHash, false], [aggregated._trackPageview]); (function () { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-m/ga.js; (document.getElementsByTagName(head)[0] ||getElementsByTagName(body)[0]).appendChild(ga); })(); </script>
  5. 5. <script src="http://static.trakken.de/trakksocial.js"></script><script>Trakksocial.init();</script>onclick="_gaq.push([_trackSocial,network,socialAction,opt_target,opt_pagePath]);”

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