10 Things You Need To Know About The New Facebook Timelines for Pages

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10 Things You Need To Know About The New Facebook Timelines for Pages - Webinar from April 4, 2012 by Lowell Brown and Going Social - Social Media Marketing Toronto.

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10 Things You Need To Know About The New Facebook Timelines for Pages

  1. 1. Copyright ©2012 Going Social www.goingsocial.ca
  2. 2. INTRODUCTION Lowell Brown Social Media Marketing Advisor & CEO Going Social E: lowell@goingsocial.ca P: 416-398-6669 F: facebook.com/goingsocial T: twitter.com/iGoSocial T: twitter.com/lowellbrown L: ca.linkedin.com/in/lowellbrownCopyright ©2012 Going Social
  3. 3. AGENDA What will this Webinar Cover? - Overview of Facebook Page Changes - New Primary Photos - About Section Changes - Apps & Views - App Structure Updates - Default Landing Pages - Content Control - New Admin Panel - Private Messaging - Teaser – New Future Promotion Tool - Summary - Q&ACopyright ©2012 Going Social
  4. 4. INTRODUCTIONCopyright ©2012 Going Social
  5. 5. INTRODUCTION Facebook Pages NowCopyright ©2012 Going Social
  6. 6. INTRODUCTIONCopyright ©2012 Going Social
  7. 7. INTRODUCTIONCopyright ©2012 Going Social
  8. 8. FACEBOOK TIMELINE FOR PAGES So what’s new and why the change?Copyright ©2012 Going Social
  9. 9. FACEBOOK TIMELINE FOR PAGESCopyright ©2012 Going Social
  10. 10. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos1Copyright ©2012 Going Social
  11. 11. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos Cover Photo: 851 x 315 px1Copyright ©2012 Going Social
  12. 12. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos Cover Photo: 851 x 315 px Profile Picture: 180 x 180 px1Copyright ©2012 Going Social
  13. 13. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos: Examples1Copyright ©2012 Going Social
  14. 14. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos: Examples1Copyright ©2012 Going Social
  15. 15. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos: Examples1Copyright ©2012 Going Social
  16. 16. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos: Examples1Copyright ©2012 Going Social
  17. 17. FACEBOOK TIMELINE FOR PAGES 2 Primary Photos: Examples1Copyright ©2012 Going Social
  18. 18. FACEBOOK TIMELINE FOR PAGES Facebook Cover Photo May NOT Include:1Copyright ©2012 Going Social Source: www.facebook.com/page_guidelines.php
  19. 19. FACEBOOK TIMELINE FOR PAGES Facebook Cover Photo May NOT Include: • Price or purchase information, such as "40% off" or "Download it on socialmusic.com"1Copyright ©2012 Going Social Source: www.facebook.com/page_guidelines.php
  20. 20. FACEBOOK TIMELINE FOR PAGES Facebook Cover Photo May NOT Include: • Price or purchase information, such as "40% off" or "Download it on socialmusic.com" • Contact information such as a website address, email, mailing address, or information that should go in your Pages "About" section1Copyright ©2012 Going Social Source: www.facebook.com/page_guidelines.php
  21. 21. FACEBOOK TIMELINE FOR PAGES Facebook Cover Photo May NOT Include: • Price or purchase information, such as "40% off" or "Download it on socialmusic.com" • Contact information such as a website address, email, mailing address, or information that should go in your Pages "About" section • References to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features1Copyright ©2012 Going Social Source: www.facebook.com/page_guidelines.php
  22. 22. FACEBOOK TIMELINE FOR PAGES Facebook Cover Photo May NOT Include: • Price or purchase information, such as "40% off" or "Download it on socialmusic.com" • Contact information such as a website address, email, mailing address, or information that should go in your Pages "About" section • References to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features • Calls to action, such as "Get it now" or "Tell your friends."1Copyright ©2012 Going Social Source: www.facebook.com/page_guidelines.php
  23. 23. FACEBOOK TIMELINE FOR PAGES About Section: • Most relevant business/organization information2Copyright ©2012 Going Social
  24. 24. FACEBOOK TIMELINE FOR PAGES About Section: • Most relevant business/organization information • Appears on all pages2Copyright ©2012 Going Social
  25. 25. FACEBOOK TIMELINE FOR PAGES About Section: • Most relevant business/organization information • Appears on all pages • Pulls text from current “info” tab2Copyright ©2012 Going Social
  26. 26. FACEBOOK TIMELINE FOR PAGES Apps & Views:3Copyright ©2012 Going Social
  27. 27. FACEBOOK TIMELINE FOR PAGES Apps & Views: • 4 featured at all times3Copyright ©2012 Going Social
  28. 28. FACEBOOK TIMELINE FOR PAGES Apps & Views: • 4 featured at all times • Photos appears first, others can be adjusted as desired3Copyright ©2012 Going Social
  29. 29. FACEBOOK TIMELINE FOR PAGES Apps & Views: • 4 featured at all times • Photos appears first, others can be adjusted as desired • If more then 4, drop-down appears3Copyright ©2012 Going Social
  30. 30. FACEBOOK TIMELINE FOR PAGES Apps & Views: • 4 featured at all times • Photos appears first, others can be adjusted as desired • If more then 4, drop-down appears • Up to 12 apps3Copyright ©2012 Going Social
  31. 31. FACEBOOK TIMELINE FOR PAGES Apps & Views: • 4 featured at all times • Photos appears first, others can be adjusted as desired • If more then 4, drop-down appears • Up to 12 apps • Photo’s, Likes, Events, Custom Apps3Copyright ©2012 Going Social
  32. 32. FACEBOOK TIMELINE FOR PAGES Apps & Views: • 4 featured at all times • Photos appears first, others can be adjusted as desired • If more then 4, drop-down appears • Up to 12 apps • Photo’s, Likes, Events, Custom Apps • Customizable Images (111 x 74 px)3Copyright ©2012 Going Social
  33. 33. FACEBOOK TIMELINE FOR PAGES Old Apps/Tabs need to be updated: • OLD tabs were 520 px wide4Copyright ©2012 Going Social
  34. 34. FACEBOOK TIMELINE FOR PAGES Old Apps/Tabs need to be updated: • OLD tabs were 520 px wide • NEW tabs 810 px wide4Copyright ©2012 Going Social
  35. 35. FACEBOOK TIMELINE FOR PAGES No More Default Landing Page5Copyright ©2012 Going Social
  36. 36. FACEBOOK TIMELINE FOR PAGES Connect With People - Friend Activity • More personal experience when they see how their friends are engaging with you6Copyright ©2012 Going Social
  37. 37. FACEBOOK TIMELINE FOR PAGES Connect With People - Friend Activity • More personal experience when they see how their friends are engaging with you6Copyright ©2012 Going Social
  38. 38. FACEBOOK TIMELINE FOR PAGES Content Control • Pin a post - Pinned posts will stay at the top of your page for 7 days7Copyright ©2012 Going Social
  39. 39. FACEBOOK TIMELINE FOR PAGES Content Control • Milestones - Highlights important company milestones (Ex. new store opening, anniversary, accomplishment, major event.7Copyright ©2012 Going Social
  40. 40. FACEBOOK TIMELINE FOR PAGES Milestones7Copyright ©2012 Going Social
  41. 41. FACEBOOK TIMELINE FOR PAGES Content Control • Star a post - Makes it wide screen and visible to everyone who visits your page.7Copyright ©2012 Going Social
  42. 42. FACEBOOK TIMELINE FOR PAGES Content Control • Star a post - Makes it wide screen and visible to everyone who visits your page.7Copyright ©2012 Going Social
  43. 43. FACEBOOK TIMELINE FOR PAGES Content Control • Ability to Edit Posts - You can now edit the date and picture of posts after they were original posted.7Copyright ©2012 Going Social
  44. 44. FACEBOOK TIMELINE FOR PAGES New Admin Panel • Shows notifications, Insights and other important info you need to respond to.8Copyright ©2012 Going Social
  45. 45. FACEBOOK TIMELINE FOR PAGES New Admin Panel • Shows notifications, Insights and other important info you need to respond to.8Copyright ©2012 Going Social
  46. 46. FACEBOOK TIMELINE FOR PAGES New Admin Panel • Shows notifications, Insights and other important info you need to respond to.8Copyright ©2012 Going Social
  47. 47. FACEBOOK TIMELINE FOR PAGES New Admin Panel • Shows notifications, Insights and other important info you need to respond to. • Also can invite your email contacts, invite friends, share page and create an ad from the “Build Audience” drop-down menu.8Copyright ©2012 Going Social
  48. 48. FACEBOOK TIMELINE FOR PAGES New Admin Panel • Shows notifications, Insights and other important info you need to respond to. • Also can invite your email contacts, invite friends, share page and create an ad from the “Build Audience” drop-down menu.8Copyright ©2012 Going Social
  49. 49. FACEBOOK TIMELINE FOR PAGES Private Messages • Users can now send private messages to Facebook Page Admins9Copyright ©2012 Going Social
  50. 50. FACEBOOK TIMELINE FOR PAGES Private Messages • Users can now send private messages to Facebook Page Admins9Copyright ©2012 Going Social
  51. 51. FACEBOOK TIMELINE FOR PAGES Private Messages • Users can now send private messages to Facebook Page Admins9Copyright ©2012 Going Social
  52. 52. FACEBOOK TIMELINE FOR PAGES Private Messages • Activity log helps manage your timeline9Copyright ©2012 Going Social
  53. 53. FACEBOOK TIMELINE FOR PAGES Private Messages • Activity log helps manage your timeline9Copyright ©2012 Going Social
  54. 54. FACEBOOK TIMELINE FOR PAGES Private Messages • Activity log helps manage your timeline9Copyright ©2012 Going Social
  55. 55. FACEBOOK TIMELINE FOR PAGES Private Messages • Activity log helps manage your timeline • Brands can now send & receive private messages with users9Copyright ©2012 Going Social
  56. 56. FACEBOOK TIMELINE FOR PAGES Private Messages • Activity log helps manage your timeline • Brands can now send & receive private messages with users • Much deeper consumer interaction • Page Admins can take extended customer inquiries to a private setting • Private messages can include attached file, picture or video9Copyright ©2012 Going Social
  57. 57. FACEBOOK TIMELINE FOR PAGES Hidden Gem: Facebook Offers • Not available for all Pages yet. But expected to be available soon. • Like Facebook Deals on steroids! • Post is sent through News Feed - more visible • Easy ways to share the Offer10Copyright ©2012 Going Social
  58. 58. FACEBOOK TIMELINE FOR PAGES Hidden Gem: Facebook Offers • Not available for all Pages yet. • Like Facebook Deals on steroids! • Post is sent through News Feed - more visible • Easy ways to share the Offer10Copyright ©2012 Going Social
  59. 59. FACEBOOK TIMELINE FOR PAGES Hidden Gem: Facebook Offers • Not available for all Pages yet. • Like Facebook Deals on steroids! • Post is sent through News Feed - more visible • Easy ways to share the Offer10Copyright ©2012 Going Social
  60. 60. Future Webinar Topics May Include: - 9 Ways to Engage Fans - How to Significantly Increase Page Likes and Build Engagement using Facebook Ads - Social Media Goal Setting - Facebook Insights: How to Track & Monitor Success - Facebook Marketing 101 - Twitter Marketing 101 - Community Management - How To Keep Your Community Active and Thriving -Many more to come.... To get notified of upcoming webinar dated and details please go to: www.goingsocial.ca/webinars/signupCopyright ©2012 Going Social
  61. 61. Copyright ©2012 Going Social
  62. 62. Copyright ©2012 Going Social
  63. 63. E: lowell@goingsocial.ca F: facebook.com/goingsocial P: 416-398-6669 T: twitter.com/iGoSocial W: www.goingsocial.ca L: ca.linkedin.com/in/lowellbrown T: twitter.com/lowellbrown G+: gplus.to/lowellbrownCopyright ©2012 Going Social
  64. 64. Thank you for tuning in!Copyright ©2012 Going Social
  65. 65. Q&ACopyright ©2012 Going Social

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