Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Marketing Tools for Small Business

1,230 views

Published on

A presentation provided to the Bastrop Economic Development Corporation on February 22, 2012.

Published in: Technology, Business
  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/i7K0s4
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Social Media Marketing Tools for Small Business

  1. 1. Social Media Marketing Tools for Small Business A workshop for: Bastrop Economic Development Corporation February 22, 2012
  2. 2. About Me
  3. 3. About Me
  4. 4. Today We’ll Cover … • Social media review • Common social media platforms • What to say • Best Practices • Know your audience • Who’s Talking About Bastrop? • Time Saving Tools • New tools to drive sales • Small Business Examples • Q&A
  5. 5. Social Media Review
  6. 6. Benefits of Social Media • It’s FREE! • Builds deeper relationships • Increases brand awareness • Broadens your network • Helps SEO • Increases website traffic • Can help reach journalists/media • Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
  7. 7. Social Media User Statistics Facebook Twitter Foursquare # of Total Users > 845 million 225 million > 10 million # of New Users Daily 460,000 22,000 (3400% growth in 2010) # of Mobile Users 350 million (2x as active) 55 percent Daily Use 50% use daily 50 million ~ 14,000-18,000 Geography 70% from outside the U.S. 60% from outside the U.S. 40% from outside the U.S. Connections Average user has 130 friends & likes 80 pages 26 million users follow a brand (67% will buy) Sources: http://www.facebook.com/press/info.php?statistics; http://thesocialskinny.com/100-more-social-media-statistics-for-2012/ http://www.observer.com/2011/media/foursquare-user-no-6000000-signs; http://blog.hubspot.com; http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/
  8. 8. Common Social Media Platforms Facebook & Twitter
  9. 9. What Is Facebook? • Social networking service that allows users to connect to friends and businesses • Share content, links, photos, and videos • Comment on others’ activity • Remember: Personal profiles are for people, not businesses. Develop a fan page instead.
  10. 10. Facebook Stats • Over 845 million active users • Fastest growing demographic is women 55 years old and up • Average user is connected to 80 pages, groups, or events • 50% of active users log onto Facebook daily • 350 million+ users access Facebook from a mobile device – This group is 2x as active as those who don’t Source: http://www.facebook.com/press/info.php?statistics
  11. 11. What Is Facebook?
  12. 12. Facebook Benefits • Low cost • Engage with fans of your page • Fans receive your updates and can upload comments, photos, and video • When fans engage you on your page, their activity shows up in their friends’ streams – This can prompt others to check out your page and your organization!
  13. 13. Facebook Benefits • Can incorporate content from other social media platforms – Ex: blog posts, updates from Twitter, pictures from Flickr, videos from YouTube, location-based apps (FourSquare), etc. • Targeted advertising opportunities (cheap too!)
  14. 14. What Is Twitter? • Free social networking and micro-blogging site that allows users to send and read messages known as “tweets” • Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
  15. 15. Twitter Stats • 225+ million users • 460,000 new users sign up daily • 55% of active users use their mobile phone to tweet • Twitter users are 3x more likely to follow a brand on Twitter than any other social networking site Source: http://blog.hubspot.com
  16. 16. What Is Twitter?
  17. 17. Twitter Benefits • Low cost • Speed of feedback • Potential reach of message • Customer engagement/service • Track what people are saying about your organization • Create buzz around upcoming events • Promote your organization and other content you create
  18. 18. So What Do I Say?
  19. 19. So What Do I Say? • Customer FAQs • Tutorials • News (sales, new products/services, etc.) • Events you’re attending • Your own content • Content from others • Attractions and events • Observations • What you’re reading or watching
  20. 20. Rules of Engagement • Listen more than you talk • Remember: It’s about them, not you. • Provide value far beyond your particular site or service Source: Social Media for Tourism Pros
  21. 21. Formula for Success 70 20 10 Source: Social Media for Tourism Pros
  22. 22. Formula for Success • 70% of content = value-added, audience- based & not about you at all • 20% of content = spontaneous interaction with followers, fans, or friends • 10% of content = unabashed self- promotion 70 20 10 Source: Social Media for Tourism Pros
  23. 23. Best Practices
  24. 24. Have a Compelling Bio
  25. 25. Link To Everything …
  26. 26. … on Everything
  27. 27. Create “Terms of Use”
  28. 28. Create Group Rules If you agree to these rules, you can join the group Only post pictures to this group for which you own the original copyright or are in the public domain. All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use. Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
  29. 29. Use Personality
  30. 30. Use Personality
  31. 31. Use Personality
  32. 32. Use Dynamic Content
  33. 33. Use Dynamic Content
  34. 34. Use Favorite Pages
  35. 35. Use Welcome Pages or “Like Gates”
  36. 36. Use Welcome Pages or “Like Gates”
  37. 37. Common Welcome Page Apps • Paid Apps – Wildfire - http://www.wildfireapp.com/ • Pages, contests, coupons, sweepstakes, etc. – North Social - http://northsocial.com/ • Pages, contests, coupons, sweepstakes, custom apps, etc. – Fan Page Engine - http://fanpageengine.com/ • Pages and like gates – Lujure - http://lujure.com/home/ • Pages and apps • Free and Paid Apps – Pagemodo - http://www.pagemodo.com/ • Pages, like gates, contact forms, coupons, etc. – WooBox - http://woobox.com/ • Pages, like gates, contests, polls, deals, coupons, etc.
  38. 38. Tag on Facebook
  39. 39. Get Great Photos with Flickr Groups
  40. 40. Know Your Audience Photo: stijnbokhove
  41. 41. Facebook Insights
  42. 42. Facebook Insights
  43. 43. Who’s Talking About Bastrop?
  44. 44. Realtors
  45. 45. Local Businesses
  46. 46. Employers/Job Seekers
  47. 47. Musicians
  48. 48. Media
  49. 49. Partners
  50. 50. Travelers
  51. 51. Time-Saving Tools and Helpful Utilities Photo: brandi666
  52. 52. RSS Feeds – Feedburner.google.com
  53. 53. RSS Feeds – TwitterFeed.com
  54. 54. RSS Feeds – TwitterFeed.com
  55. 55. RSS Feeds – TwitterFeed.com
  56. 56. RSS Feeds – TwitterFeed.com
  57. 57. HootSuite – Schedule Posts
  58. 58. HootSuite – Schedule Posts
  59. 59. HootSuite – Schedule Posts
  60. 60. HootSuite – Monitoring
  61. 61. Ping.fm
  62. 62. Ping.fm
  63. 63. Facebook to Twitter
  64. 64. Hyper Alerts
  65. 65. Hyper Alerts
  66. 66. Hyper Alerts
  67. 67. Nutshell Mail
  68. 68. Nutshell Mail
  69. 69. Nutshell Mail
  70. 70. URL Shorteners – Bit.ly
  71. 71. URL Shorteners – Bit.ly
  72. 72. New Tools To Drive Sales
  73. 73. QR Codes
  74. 74. Why Use QR Codes? • Consumers don’t have to type or text • Engage consumers on the go, on THEIR terms • Drive them to mobile commerce sites, and digital experiences • Provide quick access to useful (RELEVANT) information • Costs nothing to produce a QR Code Source: Tim Hayden (http://www.44doors.com)
  75. 75. DO • Educate your audience on “why” and “how” • Develop a custom micro-site that truly captures your audience “in the moment” to take your desired action • Provide an AWESOME experience: immediate conversion is key – Incorporate audio and video that can’t be duplicated on paper – Ask for email or a Facebook “like” in exchange for a coupon or exclusive information Source: Tim Hayden (http://www.44doors.com)
  76. 76. DO NOT • Drive the audience to your standard website homepage • Translate web pages 1:1 from desktop to mobile: brevity rules the moment • Repeat information that is printed or published on the same real estate as a QR Code • Extend the moment for longer than 90 seconds Source: Tim Hayden (http://www.44doors.com)
  77. 77. QR Codes
  78. 78. Geneva Midsommar Festival Swedish Days
  79. 79. Location-based Apps
  80. 80. Location-based Apps
  81. 81. Location-based Apps
  82. 82. Location-based Apps
  83. 83. Location-based Apps
  84. 84. Small Business Examples
  85. 85. United Linen
  86. 86. United Linen • Family owned and operated company in Bartlesville, OK –Founded in 1936 as a personal laundry and dry cleaning business • Sells linens, uniforms, and restaurant supplies to other businesses • Focus on customer service and empower all employees to deliver it
  87. 87. Add Value
  88. 88. Add Value
  89. 89. Add Value
  90. 90. Keep Customers Informed
  91. 91. Promise Pizza
  92. 92. Promise Pizza • Founded in early 2009 in Round Rock, TX • Locally-owned small restaurant • Key Goals: –Social responsibility –Better product –Tasty pizza –Community-minded
  93. 93. Ask Your Customer
  94. 94. Say Thank You
  95. 95. Twitter Only Deals
  96. 96. We Can Do Better
  97. 97. Questions? Old School: • Phone – 512.473.3513 • E-mail – sarah.page@lcra.org New School: • Twitter - @ColoradoRiverTr (work), @pagetx (personal) • Facebook – facebook.com/ColoradoRiverTrail • Flickr – flickr.com/groups/ColoradoRiverTrail • Foursquare – foursquare.com/coloradorivertr • Delicious – delicious.com/pagetx • Slideshare – slideshare.net/pagetx

×