Don't target links, be genuine and helpful!

1. 3 RULES OF
RELATIONSHIPPOWERED LINK
BUILDING
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas

2. Nowadays any self-serving link building
method may end up looking like this…
@seosmarty

3. Over the past ~10 years search
marketers have lost all “controlled” link
building methods




Paid links are risky and hard to disguise
Directory links are useless
Press release links are nofollowed
Site networks are easy to catch, etc, etc
@seosmarty

4. Over the past ~10 years search
marketers have lost all “controlled” link
building methods




Paid links are risky and hard to disguise
Directory links are useless
Press release links are nofollowed
Site networks are easy to catch, etc, etc
@seosmarty

5. We are now forced to do the REAL
THING
@seosmarty

6. We go back to PEOPLE… realizing
that we get referenced by people
and that’s the only thing that works!
@seosmarty

7. First rule of “Relationship-powered
link building:…”
@seosmarty

8. First rule of “Relationship-powered
link building:…”
You do not mention “link building”…
@seosmarty

9. @seosmarty

10. We are dealing with link-building-savvy
generation of web users: Most of them
have either heard about links or have
been pitched with the requests of
giving links away…
@seosmarty

11. Genuinely and openly do your very
best for each opportunity you come
across…
@seosmarty

12. Example: I did a guest post for Lisa Irby a few years ago
2createawebsite.com
@seosmarty

13. Since then Lisa has been still linking to MBG each
time she mentions guest blogging!
HIGH-AUTHORITY LINKS JUST KEEP
COMING!
@seosmarty

14. Second rule of “Relationshippowered link building:…”
@seosmarty

15. Second rule of “Relationshippowered link building:…”
You need to #Beeverywhere
@seosmarty

16. Manufacturing serendipity…
@seosmarty

17. Manufacturing serendipity…
@seosmarty

18.  Manufacture serendipity = Spend at least
20% of your time genuinely helping people
without asking anything back;
 Make sure your personal brand identity is
consistent across all your web networking
channels (name and avatar)
 Utilize and connect many channels =
#beeverywhere
 Be hungry, be restless
@seosmarty

19. Third rule of “Relationship-powered
link building:…”
@seosmarty

20. Third rule of “Relationship-powered
link building:…”
You need to find your peers (You
cannot be alone)
@seosmarty

21. @seosmarty

22. THE TOOLS
@seosmarty

23. 1. Commun.it: Find peers influencers who interact with
@seosmarty
you

24. 2. LinkedIn: Find second-tier relationships in a
company or a group
@seosmarty

25. 3. Topsy: Find influencers who interact with your content
@seosmarty

26. 4. Author links crawler (beta): Find people behind
backlinks
tools.seochat.com/tools/author-crawler
@seosmarty

27. 5. Twiangulate: Discover influential (“media”) contacts in
your niche / location
@seosmarty

28. 6. Tweetdeck: #BEEVERYWHERE while still “working” 
@seosmarty

29. Relationship-powered link
building is NOT link
building… It’s link EARNING
@seosmarty

30. Ann Smarty
@seosmarty
Contact us: 518-270-0854
@seosmarty