More Related Content Similar to UCSF Life Sciences: Week 7 Therapeutics: Resources, Activities, Costs Similar to UCSF Life Sciences: Week 7 Therapeutics: Resources, Activities, Costs (20) More from Stanford University More from Stanford University (20) UCSF Life Sciences: Week 7 Therapeutics: Resources, Activities, Costs3. Value Propositions
Lean Launchpad: Digital Health
Biotech%Features%
UCSF Entrepreneurship Center
October 1, 2013
RESOURCES,(ACTIVITIES,(COSTS(
Abhas Gupta, MD
Mohr Davidow Ventures
@abhasguptamd
5. Resources:%TherapeuEc%Points%
• Physical%
– Facility%creates%no%value,%acEviEes%via%true%partners%creates%data%to%
drive%value%
Value Propositions
– Capital%intensity%is%related%to%how%much%risk%needs%to%be%assumed%
Major%players%cu^ng,%they%do%not%want%your%overhead%
prior%to%creaEng%value%
Lean Launchpad: Digital Health
• pre<clinical%data%vs.%a%phase%III%trial%
UCSF Entrepreneurship Center
It%is%more%interesEng%for%an%entrepreneur%if%the%risk%reward%is%
October 1, 2013
high%early%where%an%innovaEve%insights%can%dominate%
• Financial%Resources%
– Understand%total%costs%and%potenEal%collaborators%
Abhas Gupta, MD
– “TransformaEonal%TransacEon”%
Mohr Davidow Ventures
@abhasguptamd
10. Cost%Structure:%Business%Case%
• Need%Emeline%
– Cost%to%produce%data%as%program%progresses%
Value Propositions
– Metrics%match%your%MVP%
Lean Launchpad: Digital Health
– Your%advantage%is%the%ability%to%bring%together%
UCSF Entrepreneurship Center
resources%and%insight%into%an%operaEonal%plan%
October 1, 2013
• Ability%to%drive%toward%value%
• Prototype%generaEon%and%tesEng%avoids%obstacles%
• Product%centric%culture%driving%toward%IND%candidate%
Abhas Gupta, MD
Mohr Davidow Ventures
@abhasguptamd
11. Can%you%show?%
• Pre<clinical%models%
– Disease%modifying%mechanism%of%acEon%
– Benchmark%against%compeEng%programs%
Value Propositions
• You%are%compeEng%against%everything%including%generics%and%pre<
Lean Launchpad: Digital
clinical%programs%
Health
– Generate%and%evaluate%proto<types%
UCSF Entrepreneurship Center
%%
• The%goal%is%to%produce%the%highest%quality%asset,%extreme%insight%is%
October 1, 2013
needed%to%know%when%to%invest%more%to%“keep%going”%
• Metrics%need%to%be%understood%from%day%one%and%constantly%
reviewed.%%Your%experEse%must%be%the%best%in%the%world.%
• There%is%not%“reality%distorEon%field”%without%data%to%back%it%up%
Abhas Gupta, MD
Mohr Davidow Ventures
@abhasguptamd
What%does%it%cost?%Who%cares%the%most?%What%will%they%pay?%
13. Value Propositions
Lean Launchpad: Digital Health
UCSF Entrepreneurship Center
October 1, 2013
My%Contact:%Put%LLP%in%Subject%Line%for%extra%points%%
KARL@CODONCAPITAL.COM(
Abhas Gupta, MD
Mohr Davidow Ventures
@abhasguptamd