Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

UCSF Life Sciences Week 1 Therapeutics

49,949 views

Published on

  • Be the first to comment

UCSF Life Sciences Week 1 Therapeutics

  1. Value  Proposi-ons:   “Key  features  of  your  MVP”   Lean  Launchpad:  Therapeu-cs   Value Propositions   Lean Launchpad: Digital Health UCSF  Entrepreneurship  Center   UCSF Entrepreneurship Center October  1,  2013   October 1, 2013   Karl  Handelsman   Abhas Gupta, MD Codon  Capital     Mohr Davidow Ventures @abhasguptamd
  2. Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd Weekly  Office  Hours:  4:30-­‐5:30  before  class  
  3. Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Why  Lean  Launch  Process  Now?   CONTEXT   Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  4. Innova-on  Opportunity   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  5. Standard  View   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  6. Alternate  View   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  7. Typical  Launch  Plan   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  8. Capital  Efficient:  Lean  Launch  Process   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  9. understand  your  star-ng  posi-on  and   where  you  need  to  go:  key  criteria     Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  10. Why  Now?   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  11. Value  Proposi-ons   Value Propositions Value Propositions This Next Lean Launchpad: Digital Health Week UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd Week
  12. Mistakes  to  Avoid   •  You  do  not  have  the  solu-on  to  global/system   macro  problems   Value Propositions –  Example:  I  have  the  solu-on  to  increase  your  total   research  produc-vity   Lean Launchpad: Digital Health •  I  can  relieve  yUCSF Entrepreneurship Center our  high  cost  to  develop  drugs  pain   October 1, 2013 •  Our  approach  offers  a  broad  approach  to  treat   many  diseases   •  MVP  is  the  goal  not  Target  Product  Profile   Abhas Gupta, MD •  Your  innova-on  has  no  value  as  a  “great”  idea   Mohr Davidow Ventures @abhasguptamd
  13. Star-ng  Point  of  Your  Customers   •  Need  to  engage  at  right  level  of  your  features   –  Know  your  stage:  is  this  high  or  low  poten-al,  is   Value hat  has  previously   this  an  approach  tPropositionsfailed   Lean Launchpad: Digital Health –  What  makes  it  arac-ve   UCSF Entrepreneurship –  What  makes  it  risky   1, 2013 Center October •  What  must  I  demonstrate  to  be  viable     –  Liabili-es  to  avoid   Abhas Gupta, MD –  Features  and  data  that  are  compelling   Mohr Davidow Ventures @abhasguptamd
  14. Understand  your  customers   •  Engagement  (monitors  your  progress)   •  Early  Adopters  (interested  in  data)   •  Late  Adopters  (wants  stage  status  update)   •  What  is  the  compe--on  (Digital Health Lean Launchpad: new  entrants)   •  What  are  the  alterna-ves   UCSF Entrepreneurship Center •  Why  is  this  problem  so  hard  to  solve   October 1, 2013 Value Propositions Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  15. Criteria:  specifics  are  crucial   •  Milestones  and  data  that  create  value   •  Need  to  benchmark  to  “out  of  the  building”  alterna-ves   Value Propositions –  Alternate  approaches   –  Compe-ng  approaches   –  Direct  compe--on  (external  and  internal  Health Lean Launchpad: Digital programs)   •  If  you  have  a  general  high  level  criteria,  ask  yourself,  is  this   UCSF Entrepreneurship testable?    How  would  I  prove  it?   Center October 1, 2013 •  The  specifics  help  you  form  your  opera-onal  plan,   understand  the  value  you  deliver,  and  develop  a  capital   efficient  path   •  This  helps  you  define  the  kGupta, MD ac-vi-es  and   Abhas ey  resources,   partnerships   Mohr Davidow Ventures @abhasguptamd
  16. This  Weeks  Big  Idea   Strength  of   Value  Proposi3on   Launchpad: DigitalcHealth key  data   is   riteria  of   required  to  displace   UCSF Entrepreneurship Center October 1, 2013 compe-ng  and  internal   programs  at  every  stage   Value Propositions Lean Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  17. Put  the  work  in  upfront   Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
  18. Looking  Ahead   Looking Ahead Value Propositions Product & MVP: 10-20 interviews with key customers/users Lean Launchpad: Digital Health This Next Sample Week Customers: UCSF Entrepreneurship Center October 1, 2013 Breadth is important right now Week In 2 weeks, you should have product/market fit Abhas down cold! Gupta, MD Mohr Davidow Ventures @abhasguptamd Become  Your  Own  Expert!  
  19. Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 My  Contact:  Put  LLP  in  Subject  Line  for  extra  points     KARL@CODONCAPITAL.COM   Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd

×