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#AgileDelivery2017
Coaching in a data-driven world
Nicolas Brown, Agile Lead

nicolas.brown@pwc.com
@nbrown02
Which of the following
best describes
decision-making in
your organisation?

8%Rarely data-driven
Somewhat data-driven
Highly data-driven
53%
39%
PwC's Global Data and Analytics Survey: Big Decisions TM. Base: 2,106 senior executives
2
Agile experience in relation to hair
Date
2017 2018201620152014
?
Volume(hair)
?
2013
Our Agile roots...
Transparency
Inspection
Adaptation
Scrum
Data-based coaching uses
data visualisation as a basis
for safe conversations and
open questions, as well as
facilitating more informed,
transparent decision making
whilst staying true to our Agile
roots...
Coaching in a data-driven world
Descriptive
reporting
WIP Items Per Week
What
happened?
What is
happening?
Scatter Plot Retrospectives
Let’s take anything
above 10 days - what
happened?
Scatter Plot Retrospectives
Let’s take anything
above 10 days - what
happened?
Data not available
(improve DoR
check)
- Better BDD
needed

- Work as a team
when it’s not
working
- Too long for PO
feedback (20 days!)
- Better DoR check
needed as was not met
PO Feedback
Data not available

(improve DoR
check)
Rework due to
tech debt
- Better DoR check
needed
- Flowed quickly once
sat with the SME
Delayed due to
lack of clarity on
deployment
Scatter Plot Retrospectives
What is
happening?
Process Policies
Process Policies Process Policies
Continuous attention to
technical excellence
Process Policies
Process Policies
Feedback loops
Feedback loops
Feedback loopsFeedback loops
Process Policies
Coaching in a data-driven world
Descriptive
reporting
Questions
What happened?
What is happening?
Visuals
Diagnostic
discover & explore
- WIP Items per Week

- Cycle Time Scatter Plot

- Net flow per week

- Epic/Feature Progress
Stuck Work
Where is the
problem?
What are
the trends?
Why is it
happening?
Estimate Correlation
What
happened?
#NoEstimates?
Why is it
happening?
Coaching in a data-driven world
Descriptive
reporting
Questions
Where is the problem?
Why is it happening?
What are the trends?
What happened?
What is happening?
Visuals
Diagnostic
discover & explore
Predictive
forecast
- WIP Items per Week

- Cycle Time Scatter Plot

- Net flow per week

- Epic/Feature Progress
- Stuck Work

- Flow Efficiency
- Estimate Correlation

- Cumulative Flow Diagram

Landing Zone (Burn-up)
What is likely
to happen?
What options
are there?
Potentially Deliverable Scope (PDS)
What
options are
there?
What is
likely to
happen?
Coaching in a data-driven world
Descriptive
reporting
Questions
Where is the problem?
Why is it happening?
What are the trends?
What happened?
What is happening?
Visuals
Diagnostic
discover & explore
Predictive
forecast
Prescriptive
anticipative
- WIP Items per Week

- Cycle Time Scatter Plot

- Net flow per week

- Epic/Feature Progress
- Stuck Work

- Flow Efficiency
- Estimate Correlation

- Cumulative Flow Diagram

- PDS

- Landing Zone (Burn-up)

- Throughput Forecaster

- Monte Carlo: How Many?

What is likely to
happen?
What options are
there?
WIP by Person
What should
I do?
Stale Work
What is the next
best action?
“When a measure becomes a target, it ceases to
be a good measure”

- Charles Goodhart

Goodhart’s law...


“I’m working on that card
but didn’t want to move it
forward on the board
because it would mean we go
over our WIP limit”
“The ostrich problem includes situations in which
people receive relevant information but
intentionally fail to evaluate the implications for
their goal progress - in other words, they reject
the information.”
- Dr Thomas Webb

The Ostrich Problem...
“Hmm….let’s see how
we get on for the next 4
weeks before we show
the data of what we can
deliver to the business”
Coaching in a data-driven world
Descriptive
reporting
Questions
Where is the problem?
Why is it happening?
What are the trends?
What happened?
What is happening?
Visuals
What should I do?

What is the next best
action?
Diagnostic
discover & explore
Predictive
forecast
Prescriptive
anticipative
- WIP Items per Week

- Cycle Time Scatter Plot

- Net flow per week

- Epic/Feature Progress
- Stuck Work

- Flow Efficiency
- Estimate Correlation

- Cumulative Flow Diagram

- Stale Work

- WIP by Person

- In Progress Item Age

- Requirements Readiness
- PDS

- Landing Zone (Burn-up)

- Throughput Forecaster

- Monte Carlo: How Many?

What is likely to
happen?
What options are
there?
Further reading
● Troy Magennis - Focused Objective - bit.ly/SimResources

● Bazil Arden - Try data-based coaching to counteract cognitive biases - tiny.cc/bazil1

● Bazil Arden - How data-based coaching enhances psychological safety - tiny.cc/bazil2
● Dan Vacanti - Actionable Agile Metrics for Predictability - tiny.cc/danvac
● Goodhart, Charles (1981). "Problems of Monetary Management: The U.K. Experience"
● Webb, T., Chang, B. and Benn, Y. (2013). ‘The Ostrich Problem’: Motivated Avoidance
or Rejection of Information About Goal Progress.

© 2017 PwC. All rights reserved.
PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. 

Please see www.pwc.com/structure for further details.



Nicolas Brown, Agile Lead

nicolas.brown@pwc.com
@nbrown02
Thank you!

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Nick brown - Coaching in a Data Driven World | Agile Delivery 2017

  • 1. #AgileDelivery2017 Coaching in a data-driven world Nicolas Brown, Agile Lead
 nicolas.brown@pwc.com @nbrown02
  • 2. Which of the following best describes decision-making in your organisation?
 8%Rarely data-driven Somewhat data-driven Highly data-driven 53% 39% PwC's Global Data and Analytics Survey: Big Decisions TM. Base: 2,106 senior executives 2
  • 3. Agile experience in relation to hair Date 2017 2018201620152014 ? Volume(hair) ? 2013
  • 5. Data-based coaching uses data visualisation as a basis for safe conversations and open questions, as well as facilitating more informed, transparent decision making whilst staying true to our Agile roots...
  • 6. Coaching in a data-driven world Descriptive reporting
  • 7. WIP Items Per Week What happened? What is happening?
  • 8. Scatter Plot Retrospectives Let’s take anything above 10 days - what happened?
  • 9. Scatter Plot Retrospectives Let’s take anything above 10 days - what happened? Data not available (improve DoR check) - Better BDD needed
 - Work as a team when it’s not working - Too long for PO feedback (20 days!) - Better DoR check needed as was not met PO Feedback Data not available
 (improve DoR check) Rework due to tech debt - Better DoR check needed - Flowed quickly once sat with the SME Delayed due to lack of clarity on deployment
  • 10. Scatter Plot Retrospectives What is happening? Process Policies Process Policies Process Policies Continuous attention to technical excellence Process Policies Process Policies Feedback loops Feedback loops Feedback loopsFeedback loops Process Policies
  • 11. Coaching in a data-driven world Descriptive reporting Questions What happened? What is happening? Visuals Diagnostic discover & explore - WIP Items per Week
 - Cycle Time Scatter Plot
 - Net flow per week
 - Epic/Feature Progress
  • 12. Stuck Work Where is the problem? What are the trends? Why is it happening?
  • 14. Coaching in a data-driven world Descriptive reporting Questions Where is the problem? Why is it happening? What are the trends? What happened? What is happening? Visuals Diagnostic discover & explore Predictive forecast - WIP Items per Week
 - Cycle Time Scatter Plot
 - Net flow per week
 - Epic/Feature Progress - Stuck Work
 - Flow Efficiency - Estimate Correlation
 - Cumulative Flow Diagram

  • 15. Landing Zone (Burn-up) What is likely to happen? What options are there?
  • 16. Potentially Deliverable Scope (PDS) What options are there? What is likely to happen?
  • 17. Coaching in a data-driven world Descriptive reporting Questions Where is the problem? Why is it happening? What are the trends? What happened? What is happening? Visuals Diagnostic discover & explore Predictive forecast Prescriptive anticipative - WIP Items per Week
 - Cycle Time Scatter Plot
 - Net flow per week
 - Epic/Feature Progress - Stuck Work
 - Flow Efficiency - Estimate Correlation
 - Cumulative Flow Diagram
 - PDS
 - Landing Zone (Burn-up)
 - Throughput Forecaster
 - Monte Carlo: How Many?
 What is likely to happen? What options are there?
  • 18. WIP by Person What should I do?
  • 19. Stale Work What is the next best action?
  • 20.
  • 21. “When a measure becomes a target, it ceases to be a good measure”
 - Charles Goodhart

  • 22. Goodhart’s law... 
 “I’m working on that card but didn’t want to move it forward on the board because it would mean we go over our WIP limit”
  • 23. “The ostrich problem includes situations in which people receive relevant information but intentionally fail to evaluate the implications for their goal progress - in other words, they reject the information.” - Dr Thomas Webb

  • 24. The Ostrich Problem... “Hmm….let’s see how we get on for the next 4 weeks before we show the data of what we can deliver to the business”
  • 25. Coaching in a data-driven world Descriptive reporting Questions Where is the problem? Why is it happening? What are the trends? What happened? What is happening? Visuals What should I do?
 What is the next best action? Diagnostic discover & explore Predictive forecast Prescriptive anticipative - WIP Items per Week
 - Cycle Time Scatter Plot
 - Net flow per week
 - Epic/Feature Progress - Stuck Work
 - Flow Efficiency - Estimate Correlation
 - Cumulative Flow Diagram
 - Stale Work
 - WIP by Person
 - In Progress Item Age
 - Requirements Readiness - PDS
 - Landing Zone (Burn-up)
 - Throughput Forecaster
 - Monte Carlo: How Many?
 What is likely to happen? What options are there?
  • 26. Further reading ● Troy Magennis - Focused Objective - bit.ly/SimResources
 ● Bazil Arden - Try data-based coaching to counteract cognitive biases - tiny.cc/bazil1
 ● Bazil Arden - How data-based coaching enhances psychological safety - tiny.cc/bazil2 ● Dan Vacanti - Actionable Agile Metrics for Predictability - tiny.cc/danvac ● Goodhart, Charles (1981). "Problems of Monetary Management: The U.K. Experience" ● Webb, T., Chang, B. and Benn, Y. (2013). ‘The Ostrich Problem’: Motivated Avoidance or Rejection of Information About Goal Progress.

  • 27. © 2017 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. 
 Please see www.pwc.com/structure for further details.
 
 Nicolas Brown, Agile Lead
 nicolas.brown@pwc.com @nbrown02 Thank you!