E245 dcveritas week8

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  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • E245 dcveritas week8

    1. D.C. VeritasWeek 8: Partners<br />
    2. Business Model Canvas<br /><ul><li>Build relationship with city engineers and council members
    3. Understand customer, influencers, motivations, problems, competitors
    4. Form partnerships for maximum reach
    5. Submit bids for city RFPs
    6. Retrofit wind turbine for street and highway lamps.
    7. Use competitive, local, renewable energy, strong green symbol
    8. Diversify energy portfolio,
    9. Fast payback than alternatives.
    10. Cities
    11. Utilities
    12. County – State Level
    13. 5 year maintenance and warranty
    14. After 5 years, service charge
    15. Utility to manage after warranty expiration
    16. Extended warranty option
    17. Environmental, bird, wildlife groups (regulations, publicity)
    18. City councils (new regulations, permits).
    19. Light manufacturers, installers to package product/services
    20. Electricians, contractors, light maintenance for additional workforce
    21. Cheap manufacturing process- Intellectual property
    22. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
    23. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
    24. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
    25. Cost-driven model to provide inexpensive, quality product
    26. Manufacturing costs and customer acquisition costs.
    27. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
    28. Asset sales and service calls
    29. Leasing and PPA? (under review)</li></li></ul><li>Updated Business Plan Canvas<br /><ul><li>Build relationship with city engineers and council members
    30. Understand customer, influencers, motivations, problems, competitors
    31. Form partnerships for maximum reach
    32. Submit bids for city RFPs
    33. Retrofit wind turbine for street and highway lamps.
    34. Use competitive, local, renewable energy, strong green symbol
    35. Diversify energy portfolio,
    36. Fast payback than alternatives.
    37. Cities
    38. Utilities
    39. County – State Level
    40. 5 year maintenance and warranty
    41. After 5 years, service charge
    42. Utility to manage after warranty expiration
    43. Extended warranty option
    44. Environmental, bird, wildlife groups
    45. City councils (new regulations, permits).
    46. Light manufacturers,
    47. Installers/maintainers
    48. Research Labs
    49. Turbine Certifiers
    50. Cheap manufacturing process- Intellectual property
    51. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
    52. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
    53. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
    54. Cost-driven model to provide inexpensive, quality product
    55. Manufacturing costs and customer acquisition costs.
    56. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
    57. Asset sales and service calls
    58. Leasing and PPA (Future)</li></li></ul><li>Overview of the week<br />Timeline<br />Updated Financial Numbers<br />Talked with Partners<br />Talked with More Cities<br />
    59. Timeline: 0 – 6 month<br />Product Design<br />Pilot Location<br />Government Grant / Loan<br />Regulatory Barriers<br />Exit Criteria: Have loans and develop MVP<br />
    60. Timeline: 6 – 12 month<br />First Manufacture (1-10 units)<br />Certification<br />Testing the product<br />Testing Wind Data<br />Exit Criteria: Complete testing and Pilot installation<br />
    61. Timeline: 12 – 18 month<br />Manufactures partners (e.g. inverter)<br />Early Adopter Cities (3-6 cities)<br />Review Pilot Experience<br />Testing Results<br />Exit Criteria: Pilot success and final design<br />
    62. Timeline: 1.5 – 2.5 year<br />Installation - O&M partners<br />Closing early adopter sales<br />Certification approval<br />Exit Criteria: Certification and first sale<br />
    63. Timeline: 2.5 – 4 year<br />Multiple sales<br />Costumer Care<br />Start looking PPA and Leasing<br />Exit Criteria: Breakeven<br />
    64. Financial Numbers<br />Breakeven on year 4<br />Small scale business over the first 5 yrs<br />Year 5 sale: 15-20 million<br />Follow the sales trends in wind and PV<br />
    65. Partners<br />Installers<br />Less Overhead<br />Revenue and increased number of products<br />Quality/Liability<br />$1000<br />Certification<br />Credibility<br />Advancement of green tech.<br />Long turnover<br />High cost – highly variable<br />Government and Research Labs<br />Credibility and testing facilities<br />Want to promote tech<br />Ownership and Public Knowledge<br />Cost of proposals<br />
    66. New Cities (Update)<br />Mariposa, Tx<br />Eco-school<br />Demo site for sustainability<br />Want to pilot<br />Sundance, Ut<br />Ski resort is interested <br />Large energy budget<br />Green minded<br />Rapid City, SD<br />Engineering concerns<br />Worried about power budget<br />Large up front cost is problem<br />
    67. QUESTIONS ?<br />
    68. Appendix #1<br />

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