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E245 dcveritas week8

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  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Transcript

    • 1. D.C. VeritasWeek 8: Partners
    • 2. Business Model Canvas
      • Build relationship with city engineers and council members
      • 3. Understand customer, influencers, motivations, problems, competitors
      • 4. Form partnerships for maximum reach
      • 5. Submit bids for city RFPs
      • 6. Retrofit wind turbine for street and highway lamps.
      • 7. Use competitive, local, renewable energy, strong green symbol
      • 8. Diversify energy portfolio,
      • 9. Fast payback than alternatives.
      • 10. Cities
      • 11. Utilities
      • 12. County – State Level
      • 13. 5 year maintenance and warranty
      • 14. After 5 years, service charge
      • 15. Utility to manage after warranty expiration
      • 16. Extended warranty option
      • 17. Environmental, bird, wildlife groups (regulations, publicity)
      • 18. City councils (new regulations, permits).
      • 19. Light manufacturers, installers to package product/services
      • 20. Electricians, contractors, light maintenance for additional workforce
      • 21. Cheap manufacturing process- Intellectual property
      • 22. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
      • 23. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
      • 24. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
      • 25. Cost-driven model to provide inexpensive, quality product
      • 26. Manufacturing costs and customer acquisition costs.
      • 27. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
      • 28. Asset sales and service calls
      • 29. Leasing and PPA? (under review)
    • Updated Business Plan Canvas
      • Build relationship with city engineers and council members
      • 30. Understand customer, influencers, motivations, problems, competitors
      • 31. Form partnerships for maximum reach
      • 32. Submit bids for city RFPs
      • 33. Retrofit wind turbine for street and highway lamps.
      • 34. Use competitive, local, renewable energy, strong green symbol
      • 35. Diversify energy portfolio,
      • 36. Fast payback than alternatives.
      • 37. Cities
      • 38. Utilities
      • 39. County – State Level
      • 40. 5 year maintenance and warranty
      • 41. After 5 years, service charge
      • 42. Utility to manage after warranty expiration
      • 43. Extended warranty option
      • 44. Environmental, bird, wildlife groups
      • 45. City councils (new regulations, permits).
      • 46. Light manufacturers,
      • 47. Installers/maintainers
      • 48. Research Labs
      • 49. Turbine Certifiers
      • 50. Cheap manufacturing process- Intellectual property
      • 51. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
      • 52. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
      • 53. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
      • 54. Cost-driven model to provide inexpensive, quality product
      • 55. Manufacturing costs and customer acquisition costs.
      • 56. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
      • 57. Asset sales and service calls
      • 58. Leasing and PPA (Future)
    • Overview of the week
      Timeline
      Updated Financial Numbers
      Talked with Partners
      Talked with More Cities
    • 59. Timeline: 0 – 6 month
      Product Design
      Pilot Location
      Government Grant / Loan
      Regulatory Barriers
      Exit Criteria: Have loans and develop MVP
    • 60. Timeline: 6 – 12 month
      First Manufacture (1-10 units)
      Certification
      Testing the product
      Testing Wind Data
      Exit Criteria: Complete testing and Pilot installation
    • 61. Timeline: 12 – 18 month
      Manufactures partners (e.g. inverter)
      Early Adopter Cities (3-6 cities)
      Review Pilot Experience
      Testing Results
      Exit Criteria: Pilot success and final design
    • 62. Timeline: 1.5 – 2.5 year
      Installation - O&M partners
      Closing early adopter sales
      Certification approval
      Exit Criteria: Certification and first sale
    • 63. Timeline: 2.5 – 4 year
      Multiple sales
      Costumer Care
      Start looking PPA and Leasing
      Exit Criteria: Breakeven
    • 64. Financial Numbers
      Breakeven on year 4
      Small scale business over the first 5 yrs
      Year 5 sale: 15-20 million
      Follow the sales trends in wind and PV
    • 65. Partners
      Installers
      Less Overhead
      Revenue and increased number of products
      Quality/Liability
      $1000
      Certification
      Credibility
      Advancement of green tech.
      Long turnover
      High cost – highly variable
      Government and Research Labs
      Credibility and testing facilities
      Want to promote tech
      Ownership and Public Knowledge
      Cost of proposals
    • 66. New Cities (Update)
      Mariposa, Tx
      Eco-school
      Demo site for sustainability
      Want to pilot
      Sundance, Ut
      Ski resort is interested
      Large energy budget
      Green minded
      Rapid City, SD
      Engineering concerns
      Worried about power budget
      Large up front cost is problem
    • 67. QUESTIONS ?
    • 68. Appendix #1

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