E245 dcveritas week8
 

E245 dcveritas week8

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  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major
  • Utility Marketing Services ManagerAssistant Director of UtilitiesPurchasing AdminProject Manager LED-RetrofitFormer City Council Member and Major

E245 dcveritas week8 E245 dcveritas week8 Presentation Transcript

  • D.C. VeritasWeek 8: Partners
  • Business Model Canvas
    • Build relationship with city engineers and council members
    • Understand customer, influencers, motivations, problems, competitors
    • Form partnerships for maximum reach
    • Submit bids for city RFPs
    • Retrofit wind turbine for street and highway lamps.
    • Use competitive, local, renewable energy, strong green symbol
    • Diversify energy portfolio,
    • Fast payback than alternatives.
    • Cities
    • Utilities
    • County – State Level
    • 5 year maintenance and warranty
    • After 5 years, service charge
    • Utility to manage after warranty expiration
    • Extended warranty option
    • Environmental, bird, wildlife groups (regulations, publicity)
    • City councils (new regulations, permits).
    • Light manufacturers, installers to package product/services
    • Electricians, contractors, light maintenance for additional workforce
    • Cheap manufacturing process- Intellectual property
    • $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
    • Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
    • Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
    • Cost-driven model to provide inexpensive, quality product
    • Manufacturing costs and customer acquisition costs.
    • May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
    • Asset sales and service calls
    • Leasing and PPA? (under review)
  • Updated Business Plan Canvas
    • Build relationship with city engineers and council members
    • Understand customer, influencers, motivations, problems, competitors
    • Form partnerships for maximum reach
    • Submit bids for city RFPs
    • Retrofit wind turbine for street and highway lamps.
    • Use competitive, local, renewable energy, strong green symbol
    • Diversify energy portfolio,
    • Fast payback than alternatives.
    • Cities
    • Utilities
    • County – State Level
    • 5 year maintenance and warranty
    • After 5 years, service charge
    • Utility to manage after warranty expiration
    • Extended warranty option
    • Environmental, bird, wildlife groups
    • City councils (new regulations, permits).
    • Light manufacturers,
    • Installers/maintainers
    • Research Labs
    • Turbine Certifiers
    • Cheap manufacturing process- Intellectual property
    • $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
    • Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
    • Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
    • Cost-driven model to provide inexpensive, quality product
    • Manufacturing costs and customer acquisition costs.
    • May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
    • Asset sales and service calls
    • Leasing and PPA (Future)
  • Overview of the week
    Timeline
    Updated Financial Numbers
    Talked with Partners
    Talked with More Cities
  • Timeline: 0 – 6 month
    Product Design
    Pilot Location
    Government Grant / Loan
    Regulatory Barriers
    Exit Criteria: Have loans and develop MVP
  • Timeline: 6 – 12 month
    First Manufacture (1-10 units)
    Certification
    Testing the product
    Testing Wind Data
    Exit Criteria: Complete testing and Pilot installation
  • Timeline: 12 – 18 month
    Manufactures partners (e.g. inverter)
    Early Adopter Cities (3-6 cities)
    Review Pilot Experience
    Testing Results
    Exit Criteria: Pilot success and final design
  • Timeline: 1.5 – 2.5 year
    Installation - O&M partners
    Closing early adopter sales
    Certification approval
    Exit Criteria: Certification and first sale
  • Timeline: 2.5 – 4 year
    Multiple sales
    Costumer Care
    Start looking PPA and Leasing
    Exit Criteria: Breakeven
  • Financial Numbers
    Breakeven on year 4
    Small scale business over the first 5 yrs
    Year 5 sale: 15-20 million
    Follow the sales trends in wind and PV
  • Partners
    Installers
    Less Overhead
    Revenue and increased number of products
    Quality/Liability
    $1000
    Certification
    Credibility
    Advancement of green tech.
    Long turnover
    High cost – highly variable
    Government and Research Labs
    Credibility and testing facilities
    Want to promote tech
    Ownership and Public Knowledge
    Cost of proposals
  • New Cities (Update)
    Mariposa, Tx
    Eco-school
    Demo site for sustainability
    Want to pilot
    Sundance, Ut
    Ski resort is interested
    Large energy budget
    Green minded
    Rapid City, SD
    Engineering concerns
    Worried about power budget
    Large up front cost is problem
  • QUESTIONS ?
  • Appendix #1