1. D.C. VeritasWeek 8: Partners

3. Understand customer, influencers, motivations, problems, competitors

4. Form partnerships for maximum reach

5. Submit bids for city RFPs

6. Retrofit wind turbine for street and highway lamps.

7. Use competitive, local, renewable energy, strong green symbol

8. Diversify energy portfolio,

9. Fast payback than alternatives.

10. Cities

11. Utilities

12. County – State Level

13. 5 year maintenance and warranty

14. After 5 years, service charge

15. Utility to manage after warranty expiration

16. Extended warranty option

17. Environmental, bird, wildlife groups (regulations, publicity)

18. City councils (new regulations, permits).

19. Light manufacturers, installers to package product/services

20. Electricians, contractors, light maintenance for additional workforce

21. Cheap manufacturing process- Intellectual property

22. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2

23. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department

24. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.

25. Cost-driven model to provide inexpensive, quality product

26. Manufacturing costs and customer acquisition costs.

27. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.

28. Asset sales and service calls

30. Understand customer, influencers, motivations, problems, competitors

31. Form partnerships for maximum reach

32. Submit bids for city RFPs

33. Retrofit wind turbine for street and highway lamps.

34. Use competitive, local, renewable energy, strong green symbol

35. Diversify energy portfolio,

36. Fast payback than alternatives.

37. Cities

38. Utilities

39. County – State Level

40. 5 year maintenance and warranty

41. After 5 years, service charge

42. Utility to manage after warranty expiration

43. Extended warranty option

44. Environmental, bird, wildlife groups

45. City councils (new regulations, permits).

46. Light manufacturers,

47. Installers/maintainers

48. Research Labs

49. Turbine Certifiers

50. Cheap manufacturing process- Intellectual property

51. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2

52. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department

53. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.

54. Cost-driven model to provide inexpensive, quality product

55. Manufacturing costs and customer acquisition costs.

56. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.

57. Asset sales and service calls

59. Timeline: 0 – 6 month Product Design Pilot Location Government Grant / Loan Regulatory Barriers Exit Criteria: Have loans and develop MVP

60. Timeline: 6 – 12 month First Manufacture (1-10 units) Certification Testing the product Testing Wind Data Exit Criteria: Complete testing and Pilot installation

61. Timeline: 12 – 18 month Manufactures partners (e.g. inverter) Early Adopter Cities (3-6 cities) Review Pilot Experience Testing Results Exit Criteria: Pilot success and final design

62. Timeline: 1.5 – 2.5 year Installation - O&M partners Closing early adopter sales Certification approval Exit Criteria: Certification and first sale

63. Timeline: 2.5 – 4 year Multiple sales Costumer Care Start looking PPA and Leasing Exit Criteria: Breakeven

64. Financial Numbers Breakeven on year 4 Small scale business over the first 5 yrs Year 5 sale: 15-20 million Follow the sales trends in wind and PV

65. Partners Installers Less Overhead Revenue and increased number of products Quality/Liability $1000 Certification Credibility Advancement of green tech. Long turnover High cost – highly variable Government and Research Labs Credibility and testing facilities Want to promote tech Ownership and Public Knowledge Cost of proposals

66. New Cities (Update) Mariposa, Tx Eco-school Demo site for sustainability Want to pilot Sundance, Ut Ski resort is interested Large energy budget Green minded Rapid City, SD Engineering concerns Worried about power budget Large up front cost is problem

67. QUESTIONS ?

68. Appendix #1